Director of Product Marketing, Sweep
€90-100k
Yearly salary in the UK: 90,000 - 100,000 GBP
1-5 days a week in office
Carbon footprint management solution
Be an early applicant
Carbon footprint management solution
101-200 employees
Be an early applicant
€90-100k
Yearly salary in the UK: 90,000 - 100,000 GBP
1-5 days a week in office
101-200 employees
Company mission
To help businesses track and act on their carbon, so they can become forever companies.
Role
Who you are
- A minimum of 5 years of product marketing leadership experience
- Experience in software-as-a-service B2B Enterprise space
- Proven track record in developing and maintaining analyst relationships
- Expertise in gathering and applying market and competitive intelligence to inform strategy
- Broad experience with digital, content, events, and social media marketing
- Proven ability to plan and manage budgets
- Experience working closely with multidisciplinary, remote teams
- Experience in the climate industry is a clear plus
- Proficient in English; French is a bonus
- A strategic thinker who sees the big picture and understands the underlying mechanics
- A hands-on problem solver, self-motivated with a glass-half-full attitude
- An entrepreneurial mindset, ready to launch, iterate, and refine
- An empathetic team player who excels at building lasting relationships
- Attuned to remote collaboration, using digital tools and meticulously documenting work
- An expert communicator with a knack for simplifying complex topics
- Passionate about our mission to create a better future for all
What the job involves
- Sweep is hiring a Director of Product Marketing, tasked with planning, implementing, and managing our product and services marketing strategy, generating leads, and making Sweep the number one brand in sustainability data management
- You will lead the team of marketers responsible for the messaging, packaging, and delivery of our products to market
- You will also be responsible for implementing new product strategies in close collaboration with our product team, leading customer research, and building powerful, enduring relationships with analysts and other business partners to drive influence and insights
- Additionally, you will focus on leveraging market and competitive intelligence to shape company and product strategy effectively
- Initially, this role will require you to be both hands-on, developing strategies and implementing them yourself, while also helping build out the team
- You will work closely with Sweep’s co-founders and leadership, helping to structure processes and initiatives aligned with the strategic company goals and ensuring real impact
- Crafting product marketing messages that set the product apart
- Planning and executing the launch of new Sweep products and services
- Building and maintaining robust relationships with analysts, influencing market perception, and leveraging their insights for strategy
- Creating marketing content such as case studies, website copy, and blog post
- Conducting surveys and in-depth market research to gain insights into customer product usage, buyer personas, and competitive landscapes
- Using market and competitive intelligence to influence company and product strategies
- Coordinating timelines and deadlines for new product development with the product team
- Communicating the value of new products to internal teams and helping them develop tools to facilitate the sales process
- Developing and mentoring a team of product marketers to ensure successful product placement and adoption, in close collaboration with Product, Marketing and Sales
- Acting as a mentor and coach for the team, regularly reviewing performance, resolving challenges, and providing ongoing training to ensure exceptional performance
- Representing our mission externally through active industry engagement, helping build our network and thought leadership
Our take
Even as eco-friendly sentiment increases, the vast majority of companies aren’t measuring their emissions accurately and regularly. And, with ESGs and carbon-tracking ramping up the corporate agenda, companies are scrambling for solutions, especially in light of the coming sustainable reporting regulations.
Sweep, which targets carbon management in large enterprises at the FTSE 500 level, delivers software that enables users to "take control of their climate journey" - with a toolsuite that makes carbon data collection, security and analysis seamless and automated.
With Sweep, the burden on companies to track their impact is lessened, leaving them to focus on actively reducing their carbon footprint and contributing to global net-zero efforts. Though there are other players in the market, such as Plan A, Watershed, and Emitwise, Sweep has secured itself a leading position with smart partnerships and a deep focus on the specific tech requirements of the space.
The company has seen good funding, being one of the best-funded carbon management platforms on the market. In 2022, Sweep interestingly reported on the ineffectiveness of traditional carbon offsetting - which has for some time been up for debate - and published a carbon reduction methodology designed to "limit financial and reputational risks and add moral weight to corporate climate programmes". It is now partnering with technology companies like 3Degrees and Urbanomy to build new decarbonisation strategies for businesses.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
36% female employees
53% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Apr 2022
$73m
SERIES B
Dec 2021
$22m
SERIES A
Total funding: $100m
Company benefits
- Lunch voucher
- Health insurance entirely free for you and your family
- RTT
- Trust and flexible working hours
- Personal development training fund
- Global and team offsites
- Hybrid environment (At least 1 day per week at the office)
Company HQ
Antigone, Montpellier, France
Leadership
Rachel Delacour
(CEO)Previously Co-Founder & CEO of BIME which was acquired by Zendesk. Rachel has extensive experience as a board member alongside her role as CEO and co-founder of Sweep.
Yannick Chaze
(CTO)Worked at Zendesk for four years, ultimately as a Senior Engineering Manager. Former Lecturer at Polytech Montpellier.
Raphael Güller
(CDO)Worked at Zendesk for four years, ultimately as Creative Director. Has also been Creative Director at Neue Zürcher Zeitung.
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