Influencer Marketing Specialist, Relay

• This is a high-leverage role for someone with 2-3 years of marketing experience (ideally with foundations in social, influencer, content, or campaign coordination) who wants to specialize in influencer marketing and grow into a creator program owner over time
• You bring curiosity, urgency, and a developing point of view on the creator economy—and you treat every campaign as a chance to sharpen your craft and contribute fresh ideas to a program that's investing in becoming best-in-class
• You have 2-3 years of experience in influencer marketing, social media, content, campaign coordination, or affiliate/partnership support, with at least some exposure to influencer or creator marketing
• You're self motivated—you anticipate what your team needs, prepare drafts and checklists that help campaigns move faster, and take pride in clean follow-through
• You're curious about the creator economy and follow it actively; you can identify creators before they trend and share fresh ideas with the team without being asked
• You're an excellent written communicator who can draft creator outreach, affiliate updates, and brief content with clarity, professionalism, and warmth
• You're organized and detail-oriented; you maintain trackers, hit deadlines, and keep documentation up to date so your team has visibility without having to chase you
• You have working fluency with AI tools and use them to accelerate routine work, not to replace your judgment
• You're excited about a role that's designed to grow with you—starting with affiliate ownership and support work, expanding into creator partnership ownership as your craft develops
• You're encouraged to apply even if your experience doesn't perfectly match the job description

Desirable

• We're looking for an Influencer Marketing Specialist to join Relay's influencer team sitting within the larger brand org
• You'll support campaign execution, creator research, brief development, content review, and post-campaign analysis
• You'll also serve as the primary point of contact for Relay's affiliate program, owning day-to-day affiliate communication, onboarding, and reporting with backup from the broader team on deal terms, compliance calls, and performance escalations
• As you build judgment, platform fluency, and creator relationship skills, your scope will expand—starting with affiliate ownership and growing into onboarding small influencer partners with supervision, then into independent partnership ownership
• You'll partner cross-functionally with Brand, Social, CX, and Demand Gen to keep creator and affiliate work integrated with broader marketing moments
• Serve as the primary day-to-day contact for Relay's affiliate program, managing affiliate communications, tracking performance, and escalating deal terms or compliance edge cases to senior team members
• Support the team current team of Influencer managers across end-to-end campaign execution—coordinating timelines, maintaining trackers, drafting briefs and outreach messages, and ensuring assets are submitted, reviewed, and published on schedule
• Research and build prospective influencer lists across platforms (TikTok, Instagram, YouTube, podcasts, newsletters), surfacing creators whose audiences align with Relay's SMB ICP and flagging non-traditional creators with latent SMB-owner concentration
• Use AI tools (ChatGPT, Notion AI, Copy.ai, and similar) to accelerate first drafts of briefs, outreach messages, post-campaign summaries, and competitive scans
• Review influencer content for formatting, compliance (FTC, usage rights), and brand fit before escalating to senior team members for final approval
• Over time and with supervision from senior team members, take on direct onboarding of smaller creator partners—drafting their briefs, managing their communications, and shepherding their content through production
• Track platform changes, FTC compliance updates, and emerging creator and affiliate trends, sharing relevant insights with the team in standups and async channels

• Stage 1: A 30-minute Google Meet video call with a member of the Talent team
• Stage 2: A 45-minute Google Meet video call with the Director of Brand, Content, & Creative
• Stage 3: A take-home case study followed by a 60-minute Google Meet video call with our team
• Stage 4: A 45-minute in-person interview with a member of the Leadership team