Partner Marketing Manager, Workstream
$110-150k
+ Equity
HR and payroll solutions built specifically for restaurants
Job no longer available
HR and payroll solutions built specifically for restaurants
201-500 employees
Job no longer available
$110-150k
+ Equity
201-500 employees
Company mission
To help businesses hire faster and smarter, so they can focus on supporting their team and serving their customers.
Role
Who you are
- Experience: 5+ years in channel marketing roles supporting diverse GTM partnerships
- Executional chops: Proven ability to execute a range of marketing campaigns using different software and technologies. Ability to quickly learn new platforms, strategies
- Strong writer: You need to be able to tell engaging stories about our partners and the value of Workstream, and get the content as near to the finish line as possible
- Agility and Innovation: Proven ability to creatively develop, test, and refine strategies in ambiguous or early-stage environments
- Strategic and Tactical Skills: Comfortable moving between high-level strategic planning and hands-on execution of marketing initiatives
- Data and Creativity Balance: Strong analytical skills paired with the creativity to develop compelling and innovative marketing campaigns
- Industry Knowledge: Experience in HR tech or with the frontline workforce is highly desirable
- Entrepreneurial Mindset: Comfortable in a fast-paced, startup-like environment with a "humble and hungry" attitude. Ability to have direct conversations with all levels from CEO down, so decisions and alignment can be reached quickly and confidently
- If you love fast-paced environments where strategy meets execution, this is the role for you
What the job involves
- We’re on the hunt for a creative, ambitious Partner Marketing Manager to join our team
- You’ll play a big role in shaping how we build, test, and scale exciting marketing strategies with our go-to-market (GTM) partners—including accounting, benefits, POS, and technology integration partners
- This role is all about driving growth, building meaningful relationships, and helping us cement our place as the all-in-one HR platform for the frontline workforce
- Partner Strategy & Management: Design and implement targeted partner marketing strategies to increase ARR generated from our GTM partners. You’ll build your own relationships within our key partner accounts and function as a strategic marketing advisor to internal cross functional teams working to support our top tier partners
- Campaign Development & Execution: Create, launch, and optimize joint partner marketing campaigns across key channels. You’ll create and execute on detailed campaign plans that cover everything—goals, messaging, calls to action, distribution channels, follow-ups, and success metrics
- Content and Demand Generation: Own the execution of many partner campaigns by writing blogs, crafting thought leadership pieces, creating co-branded content, organizing joint webinars, and designing email campaigns. You’ll collaborate closely with demand generation and content teams to refine and finalize these initiatives, ensuring they align with partner goals and company messaging/objectives. You’ll play a hands-on role in getting campaigns to 90% completion before handing them off for polishing and distribution
- Event Strategy and Execution: Create a comprehensive event strategy to support channel partners, focusing on both in-person and virtual events. Your responsibilities include conceptualizing event themes, planning co-branded initiatives like partner summits or webinars, and ensuring flawless execution through collaboration with internal event resources. Additionally, you’ll measure event ROI and optimize future events based on data insights
- Content Creation: Lead the charge on developing impactful co-marketing content, like case studies, whitepapers, webinars, and promotional materials that resonate with partners and customers alike
- Cross-Team Collaboration: Work closely with execs and GTM leaders across business development, sales, product, and marketing to weave channel marketing initiatives into the bigger company strategy. You’ll make sure everyone’s on the same page, messaging is consistent, and partners have everything they need to succeed
- Performance Tracking: Forecast, measure, and analyze the effectiveness of partner marketing programs, utilizing data-driven insights to refine strategies, improve ROI, and provide detailed reports to internal stakeholders and partners.This includes setting clear KPIs for each initiative, analyzing the outcomes of pilot programs, and making informed recommendations for scaling or pivoting efforts. You’ll need to balance creativity and risk-taking with a results-oriented mindset to quickly find paths to achieving efficient ROI
Our take
Recruiting new staff can be a slow andf frustrating process for HR teams, especially in industries that rely on hourly workers. Roles often need filling quickly, turnover can be high, and managers don't always have time to sit at a desk sorting through applications and emails. So, chasing candidates, scheduling interviews, and keeping people engaged can take hours each week, often delaying businesses , leaving them short-staffed when they need people most.
Workstream is a HR and hiring platform built specifically for hourly workers, with text messaging at the centre of how it works. Instead of forcing candidates to apply through long online forms or emails they may never check, Workstream allows people to apply, communicate, schedule interviews, and even complete parts of onboarding directly through their phone. And for employers, the platform automates most of the hiring process, so managers can source, screen, hire, and onboard staff with ease.
Whilst the company operates in a competitive HR software market, its carved out a strong position by focusing on deskless and hourly workers, a group often overlooked by traditional HR tools. Its growing list of customers also span quick-service restaurants, retail, logistics, and other hourly-heavy industries, and the company has attracted significant investor backing as a result. Competition may remain strong but Workstream's clear focus, steady expansion, and continued product adoption give it a strong foothold in the market.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
Sep 2022
$60m
SERIES B
Aug 2021
$48m
SERIES B
Total funding: $118m
Company benefits
- Health and wellness: We care about the physical and mental health of each of our team members. We offer every employee comprehensive medical, dental and vision plans, and access to a generous number of fully-paid counseling sessions with licensed therapists every year.
- Competitive compensation (and equity): As a company, we have ambitious goals with a high-potential financial upside—and we share that with every employee through competitive market compensation and generous stock.
- Flexible time off: We believe team members do their best work when their life feels balanced. We promote work-life harmony through flexible PTO and paid parental leave.
- Professional development: We believe in becoming 1% better each day. That’s why we offer a quarterly learning reimbursement that can be used toward continuing education, books, subscriptions and more.
Company HQ
SoMa, San Francisco, CA
Leadership
Desmond Lim
(Co-Founder & CEO)Prior to co-founding Workstream in 2017, Desmond was a Product Manager at MIT Media Lab and WeChat.
Max Wang
(Co-Founder & CTO)Previously, Max co-founded VC.CN where he served as the CTO for 5 years.
Lei Xu
(Co-Founder & CSO)Lei previously co-founded Emote where he served as the CTO for 2 years. Prior to that, he spent 3 years at Google in Revenue Acceleration and Software Engineering roles.
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