Senior Social Media Strategist, Ruggable

• We’re looking for someone who is passionate about audience engagement and the world of design and interiors
• 7-10 years of experience in community management, social media, or a related role for consumer brands
• Experience managing Reddit communities for a brand, with a deep understanding of Reddit etiquette, subcultures, and moderation tools
• Strong writing ability with a proven capability to adopt and maintain a distinct brand voice across platforms
• Strong copywriting background
• Excellent organizational, project management, and communication skills; comfortable managing multiple streams and priorities
• Demonstrated experience using social media management platforms (e.g., Hootsuite, Dash, Sprout Social, Meta Business Suite, Sprinklr) and social listening tools (e.g., Brandwatch, Mention, Sprout Social Listening, Talkwalker) or equivalent
• Solid understanding of social media metrics, community health indicators, and best practices for engagement, moderation, and crisis management
• Ability to think strategically and tactically—identify opportunities, prioritize actions, and execute with speed and quality
• Detail-oriented with a methodical approach to process and cadence
• Passion for design and interiors; strong interest in design trends and a good eye for aesthetics that align with Ruggable’s brand

Desirable

• We’re seeking a strategic, detail-oriented Senior Social Media Strategist contractor to steward our brand voice across social channels, listen for opportunities in real time, and build meaningful connections with our audience
• This role will manage daily community interactions for both the Ruggable brand, lead response strategy and workflows with the Consumer Experience (CX) team, schedule and publish social content, and monitor trends to inform proactive engagement and product gifting
• You’ll report into the Director of Social, Influencer, and PR, and collaborate with Marketing, CX, Product, and Creative to ensure a cohesive audience experience that grows brand affinity and drives customer loyalty
• A primary focus of this role will be the end-to-end ownership of our Reddit presence, developing our engagement and response strategy with a dedicated CX support partner to execute and resolve requests
• This full-time position is a 12-month contract with potential for extension or conversion
• End-to-End Ownership and Copywriting: Serve as the primary owner of the Ruggable Reddit strategy, managing the channel’s health, growth, and reputation
• Real-Time Engagement: Monitor relevant subreddits and brand mentions daily, engaging authentically with the community to answer questions, address concerns, and foster discussion. Proactively engage in spaces relevant to our brand, e.g., pet, parent, and decor subreddits
• CX Collaboration: Partner closely with a dedicated CX support liaison to triage complex customer service issues found on Reddit, ensuring high-priority requests are resolved quickly and effectively
• Content Strategy: Partner with the Ruggable Social Team to develop and execute a Reddit-specific content plan that feels native to the platform and genuinely engages the Reddit audience
• Build out a strategic approach to community across all channels, including proactive areas for Ruggable to monitor and engage with, CX topics and approaches, and guidance for moments of escalation, gifting, and real-time collaboration
• Adapt and maintain a consistent brand voice across all community touchpoints, while tailoring tone to channel and audience
• Continuously listen to audience sentiment, feedback, and conversations to identify product feedback, feature requests, opportunities, and emerging trends
• Flag timely, proactive engagement opportunities and coordinate with the team to capitalize on them
• Identify and execute relevant gifting opportunities
• Monitor and respond to comments, messages, mentions, reviews, and DMs across social platforms in a timely, brand-appropriate manner, flagging and escalating issues to the CX team with clear context and recommended next steps
• Collaborate with the Agency Partner and Social Team on content calendar maintenance and ownership
• Schedule and tag all social content, ensuring all content and copy are accurate and optimized for each platform’s best practices
• Regularly review platform trends, emerging conversations, and influencer activity relevant to the brand
• Track and report on community metrics, and provide actionable optimization recommendations
• Provide insights to the Agency Partner and Social Team to influence content strategy, community initiatives, and customer experience improvements
• Audit competitor activity, industry trends, and platform shifts to inform messaging, content, and response strategies

• A resume highlighting your community management experience, noting relevant Reddit experience in particular
• A brief note on your social listening and management toolstack, including preferred platforms and any automation or workflow approaches you use
• Optional: A portfolio highlighting community management experience, brand voice work, and examples of social listening insights you’ve generated, OR hypothetical examples