Virtual Event Marketing Manager, Dropbox

• If you're excited about translating complex technologies into engaging narratives and shaping how the world understands and experiences Dropbox, join our Marketing team
• 4+ years experience in marketing within a B2B SaaS based technology company—with 2+ years experience with a focus on field marketing and/or webinar and virtual events
• Experience building global programs from the ground up within an organization
• Experience working cross-functionally to build the business requirements for new webinar platforms and/or marketing processes
• Knowledge of B2B lead flow process and the ability to partner across Marketing Ops, Funnel Ops, and Sales
• Data-driven marketing with experience reviewing performance to share insights and recommendations for program optimization
• Excellent communication, storytelling, and presentation skills, with the ability to simplify complex solutions

Desirable

• The Dropbox Marketing Team shows the world how Dropbox makes work better
• We're storytellers and strategists, exploring new ways to connect our products with the people who need them
• From product launches to campaign strategy, positioning to digital marketing, we blend creativity with data-driven insights to build our brand and grow our impact
• Working across disciplines, you will tap into your own inventiveness while collaborating with teams throughout the organization, including Product, Sales and Engineering
• Areas of work include Digital Marketing, Brand Strategy, Content Marketing, Product Marketing, Campaign Marketing, SaaS Marketing, Growth Marketing, Marketing Operations, and Customer Insights
• As the Virtual Events Marketing Manager, you’ll be able to build new global programs from the ground up
• Reporting to the Sr. Director of Campaign & Customer marketing
• Your main role will be to create the strategy, implementation, and optimization of a new webinar and virtual events program to drive demand, reach, and engagement within our target accounts. ‌You will work cross-functionally with marketing, sales, product marketing, and customer success to create impactful webinar experience
• These experiences will align with the Dropbox brand and visual design guidelines and drive measurable impact to the business
• This is a high-impact and visible role for a creative and data-driven marketing with expertise in digital event management
• Design and execute a comprehensive virtual events strategy to support demand generation and engagement goals within target accounts
• Build a new webinar and virtual events program that includes the planning, production and execution of webinars
• Create an editorial calendar in partnership with Campaign and Content Strategy teams that encompasses thought leadership, demand generation, and account engagement topics
• Coordinate logistics, technology, and production, ensuring seamless execution and high-quality attendee experiences
• Develop pre-event and post-event strategies to maximize registration, attendance, and engagement
• Track and analyze webinar performance and make recommendations to increase attendance, reach, and conversion
• Manage external vendors and platforms, negotiating contracts and ensuring budget alignment
• Partner with the Content Strategy & Ops team to build the promotional materials, landing pages, and other assets to drive attendance