Senior Manager of Paid Media, Magic Spoon
$120-150k
+ Bonus eligibility & Equity
In office Tues, Weds, Thurs
3 days a week in office (Tribeca, NYC)
Healthy and tasty cereal for adults
Be an early applicant
Healthy and tasty cereal for adults
21-100 employees
Be an early applicant
$120-150k
+ Bonus eligibility & Equity
In office Tues, Weds, Thurs
3 days a week in office (Tribeca, NYC)
21-100 employees
Company mission
To provide fun and delicious childlike cereal for grownups.
Role
Who you are
- 6+ years hands-on experience in paid media/advertising/brand marketing, with direct channel ownership and budget accountability for multiple ToF online and offline channels (e.g., Podcasts, Influencer, TV/CTV/OLV, Programmatic, Retail Media/Shopper)
- Demonstrated success using ToF paid media to drive both DTC and retail outcomes (experience at an omnichannel CPG brand or DTC brand with strong retail business preferred)
- Deep operational knowledge of at least two: CTV/Linear TV, Influencer, Video (OLV, YouTube), Programmatic Display/Video campaigns
- Proven track record in media measurement—MMM, MMT, incrementality/lift, attribution, survey data—and ability to interpret and present complex results to cross-functional teams
- Strong project management and organizational skills with high attention to detail and a sense of urgency
- Experience managing external media and creative agencies, media buying, and/or influencer programs
- Comfortable working cross-functionally with Brand, Creative, Growth, Retail/Sales, and Analytics teams
- Experience collaborating on creative development for paid media, including creative brief writing, feedback, and media-specific optimization
- Strategic, outcome-oriented mindset—proactive in driving solutions, identifying opportunities, and challenging the status quo
- Exceptional communication and presentation abilities
- Bachelor’s degree or equivalent; additional marketing certifications a plus
- A passion for food, CPG, DTC, and the fast-evolving media landscape
What the job involves
- We're looking for a results-driven, strategic Senior Manager of Paid Media to lead planning, execution, and optimization of top-of-funnel (ToF) media channels across Magic Spoon’s rapidly expanding omnichannel business, driving both DTC and retail growth
- You will own our top of funnel multi-channel Paid Media program, collaborating with agency, external, and internal partners
- With a performance mindset, rigorous execution and a rich understanding of our consumer you will play a critical role in growing consumer demand across all sales channels and helping fuel our next phase of growth
- Lead management and execution of ToF media channels, collaborating with external partners and onboarding new ones where necessary
- Oversee: Podcast, Influencer, Video (e.g. YouTube, OLV, CTV, linear TV) and Programmatic media
- Lead measurement approach and testing roadmap for all channels, leveraging various methodologies such as MMM, MMT, survey data and lift testing
- Partner with agencies and internal stakeholders to ensure alignment on media strategy and execution
- Provide consolidated POVs and feedback across teams for streamlined communication
- Contribute strategic input to creative production and concept development
- Collaborate on creative production processes to ensure assets are media-optimized and insights-driven
- Forecast, track, and manage ToF budgets in partnership with Finance, ensuring efficiency and interconnectivity across teams
- Monitor campaign performance and deliver insights for optimization
- Partner with Retail and cross-functional teams on ad-hoc projects and insight sharing
- Ensure media learnings inform broader marketing and business strategies
Our take
Magic Spoon offers protein-based alternatives to popular cereal brands and has found early traction with its healthier cereals. It provides cereal flavors like Fruity, Cocoa, and Peanut Butter, but with better ingredients, zero added sugar, high protein, and low carbs, as well as gluten-free and keto-friendly options.
The cereal industry has been dominated by the same brand names since the 60s. Magic Spoon's different approach has chimed with Millennials, Gen-Z, and those looking for guilt-free comfort food. Strategic tie-ins with TikTok influencers and heavy spending on Facebook advertising allowed the new cereal brand to earn substantial profits.
With solid funding, Magic Spoon has expanded into brick-and-mortar stores, securing nearly 7,000 distribution deals by mid-2023. Competing in the massive breakfast cereal market alongside new challenges like OffLimits and Crispy Fantasy, as well as industry giants, Magic Spoon has the potential to become a household name if it can sustain its momentum.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
25% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jun 2022
$106.4m
SERIES B
Nov 2020
$9m
EARLY VC
Total funding: $126.5m
Company benefits
- 100% covered Health, Vision, Dental insurance
- Bonus eligibility
- 401(k)
- Generous parental leave
- Unlimited vacation
- Catered lunch in office
- Dog friendly office
- Unlimited cereal
Company HQ
Tribeca, New York, NY
Leadership
Gregory Sewitz
(Co-Founder)Previous Co-CEO of Exo, Science Editor for The College Hill Independent, and Contributing Writer for Men's Journal.
Gabi Lewis
(Co-Founder)Co-founder of EXO and Management Associate at Bridgewater Associates.
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