Senior Content Marketing Manager, Unity

• Experience in successfully marketing complex, technical B2B products or services with demonstrated ability to create content that performs
• Proven ability to write long form content within a fast paced environment with an ability to adapt to brand style and tone while shaping content to align with overall marketing narrative and storytelling
• Ability to build thoughtful, strategic, and actionable plans to completion, even in the presence of ambiguity
• A master of time management, who can prioritize, tune out the noise, and drive to execution with a laser focus on what matters most in a fast-paced environment
• An open, learning mindset driven by curiosity, empathy and a drive for self-development

Desirable

• You will help drive global marketing and sales efforts by developing a rich pipeline of whitepapers, ebooks, best practice and how-to guides, blogs and webinars with a strong emphasis on how Unity Industry can be applied to specific industrial use cases
• You are a customer marketer, owning the pipeline of reference customers, those relationships, and the content that comes from it
• You will report into Customer Marketing and partner closely with Product Marketing, Customer Success, Creative, Communications, and Growth Marketing to develop content strategy, define the content roadmap, and create and execute content marketing plans in pursuit of specific business objectives around awareness, product adoption, and revenue
• Work closely with the Industry Content Marketing team, Product Marketing team, Growth Marketing, Customer Success, as well as other business units to develop the content strategy for integrated growth marketing campaigns
• Craft a rich, continuous pipeline of compelling content in support of overall go-to-market strategy and plans that will generate leads and drive conversions, and will be used in multiple touch points across the user journey. Content types can include: Case studies, industry reports, ebooks, webinars, videos, blog posts, emails, etc
• Lead and manage content creation for integrated Marketing programs Write your own content on an everyday basis, and own its performance. Optimize based on data
• Own the pipeline of customer references and those relationships. Create customer story content that supports growth marketing campaign goals
• Develop and publish web content via a CMS. Translate complex technical topics into simple, high-impact concepts for a diverse group of primarily industry professionals user personas