Head of/Director of Customer Marketing, Talon.One
Marketing promotion software company
Open for applications
Marketing promotion software company
201-500 employees
Open for applications
201-500 employees
Company mission
To streamline the process for brands to run and scale their incentive campaigns.
Role
Who you are
- Experience with Advocacy Programs: Proven success scaling advocacy programs with CxOs
- Analytical and Storytelling Skills: Ability to be both analytical and a powerful storyteller and communicator
- Energy and Flexibility: Drive to create real and measurable business results
- Integrated Marketing and Demand Generation: Experience in executing ROI-driven marketing and post-sale demand generation programs
- Go-to-Market Ready: Demonstrated ability to work with Customer Success and Marketing teams to bring new products to market, drive expansion, and learn from customers
- Strong Collaboration: Track record of working effectively with Product, Marketing, Success, and Sales teams
- Excellent Communication: Ability to concisely articulate a vision that resonates with internal stakeholders like sales and success and inspires customers
- Comfort with Ambiguity: Comfortable starting from the early days of the customer marketing and advocacy and a desire to establish new processes to scale team
What the job involves
- The Head of Customer Marketing at Talon.One will spearhead a new sub-function focused on retaining and growing our customer base.
- This role is responsible for leading the marketing strategy across product adoption, upsell opportunities, customer communication, and advocacy programs.
- The Head of Customer Marketing will also collaborate closely with the events team to ensure our flagship customer event, INCENTIVIZE, meets our advocacy goals and scales to new markets. This position is critical in driving customer engagement and loyalty, contributing to the overall success and growth of our business
- Strategy Development: Develop and execute strategies to increase customer retention and engagement. Collaborate closely with the Customer Success team to ensure alignment with post-sale revenue goals
- Integrated Marketing Campaigns: Work with the wider marketing team to create integrated campaigns that highlight Talon.One’s customer success stories. Ensure these stories are featured in events, social media, brand campaigns, analyst relations, and press releases
- Case Studies and Success Stories: Establish a robust program to showcase customer experiences through case studies and success stories
- Product Marketing Collaboration: Partner with Product Marketing to create resources that help customers maximize the value of Talon.One and increase product adoption
- Customer Insights: Act as a liaison between customers and the product team, relaying customer insights and suggestions
- Customer Events & Advocacy: Build and manage a world-class customer event and advocacy programs in partnership with the wider marketing team, including:
- Hire and manage global event marketing manager
- Develop an online and offline customer community
- Evolve and manage the Customer Advisory Board (CAB)
- Oversee the customer event strategy, including our flagship event, INCENTIVIZE, to ensure global growth and customer satisfaction
- Coordinate customer speakers for events
- Create and manage customer loyalty programs, reference programs, and foster a sense of community among customers
- Metrics Tracking: Track and report on key customer marketing metrics, such as customer satisfaction, Net Promoter Score (NPS), upsell/renewal targets, and customer lifetime value (CLV)
Our take
Paradoxical to its mission statement of creating developer-free promotion tools for companies, Talon.one was actually founded by several software developers. Boosted by a hard-hitting client list that includes Mercedes, Delivery Hero, and Adidas, Talon.one initiates and automates loyalty programs, discount campaigns and coupon offers for product-oriented businesses.
In 2022, Talon.one partnered with Big Commerce to offer promotion engine features to Jimmy Brings, an Australian alcohol delivery company. This collaboration with Big Commerce, alongside other companies involved in the project, highlights Talon.one's integration capabilities. It demonstrates the flexibility of Talon.one as it collaborated effectively with various software companies, showcasing its extensive potential in promotion tools.
Talon.one has a varied product service that includes coupon, referral, gift card, and loyalty software as well as product bundles and wallet solutions. It’s this variety that makes them such good partners on larger promotion strategies, as long as the quality remains rounded across all its products.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Dec 2018
$3.2m
SERIES A
Total funding: $3.2m
Company values
- Honesty & Respect: Communication is key, and we promote open collaboration and discussions to accomplish our goals as a team
- Ownership & Empowerment: We take ownership of our actions and results, and everyone is empowered to promote change and push us forward
- Teamwork: We're most successful when we prioritise collaboration, trust and teamwork over individual mindset
- Knowledge & Growth: We grow by staying curious and willing to experiment. We also know that making mistakes is part of the learning process
- Lead by example: We inspire and guide others through our behaviours and actions, and encourage transparency at all levels
- Empathy: With a focus on empathy and open communication, we foster an environment where employees feel safe and respected
Company HQ
Kreuzberg, Berlin, Germany
Articles
Leadership
Christoph Gerber
(CEO)Currently Shareholder at adjust.com, AirHelp and Customer Alliance.
Sebastian Haas
(COO)Previously Founder of RapidApe, Marketing Consultant at Team Europe Ventures, and CMO at Surprise Internet GmbH.
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