CRO Manager, Leads.io
Lead generation specialist
Be an early applicant
Lead generation specialist
201-500 employees
Be an early applicant
201-500 employees
Company mission
To leverage data, technology and creativity to expand your customer database and help your business to grow.
Role
Who you are
- Bachelor’s degree in Design, Marketing or a related field
- 5+ years of experience in CRO, UX/UI design, or a related role in a B2C marketing context
- Experience with coaching, project management and/or managing a small expert team
- Proven track record of driving measurable improvements in conversion rates and creating effective digital experiences
- Proficiency in CRO tools (e.g., Google Optimize, Optimizely, VWO) and design tools (e.g., Figma, Adobe Creative Suite)
- Strong analytical skills, with experience interpreting data and translating it into design and optimization solutions
- Excellent communication and collaboration skills, with experience working with cross-functional teams
What the job involves
- As CRO Manager Paid Marketing you are responsible for the creation and optimisation of our paid marketing landing pages
- Your primary goal is to improve conversion rates on our landing pages, with a data driven approach to design & testing
- You will develop and optimize the process of A/B testing, conversion focused design and statistical analysis using a variety of industry leading tools, while ensuring all learnings are effectively shared across the organization
- The application of your knowledge of conversion focused design and systematic approach to experimentation will drive margin for our paid marketing activities
- Youʼll be responsible for managing and guiding the CRO & UX/UI Design team as part of the Growth Marketing team and will report into the Growth Marketing Director
- Own the CRO strategy and process, including identifying conversion opportunities, designing experiments, and implementing solutions
- Analyze user behavior, heatmaps, session recordings, and funnel performance using tools like PostHog and Clarity
- Develop and execute A/B and multivariate testing strategies to optimize conversion rates and achieve campaign objectives using VWO
- Continuously monitor performance metrics (e.g., conversion rates, bounce rates, engagement) and provide actionable recommendations for improvement
- Own and refine user-centered landing page designs and optimise our Figma design system together with our web design strategist prioritizing usability and conversion
- Own the development of landing page wireframes, and high-fidelity designs that align with brand standards and performance goals
- Partner with developers to ensure seamless implementation of design elements and performance optimization
- Work with marketing and frontend teams to ensure CRO and UX/UI efforts align with campaign objectives and brand guidelines
- Lead cross-functional brainstorming and strategy sessions to identify opportunities for optimization and innovation
- Mentor and guide UX/UI designers and CRO specialists, fostering a culture of experimentation and data-driven design
- Stay updated on the latest trends, tools, and best practices in CRO, UX/UI design, and digital marketing
- Explore new technologies and methodologies to continuously improve optimization efforts and web design processes
Application process
- Our recruitment process is designed to ensure the best fit. It comprises a phone meeting to discuss qualifications, followed by an interview, a case study and a final interview for skills and cultural alignment. If successful, we will extend a formal offer. Upon acceptance, you'll embark on your exciting journey with Leads.io
Our take
Leads.io is a lead-generation solution that is one of many specialists in this field in Europe. What sets it apart though, is its focus on the technology behind the operations, leveraging tech innovations such as AI and machine learning to expand a client’s customer base.
Previously known as Social Blue, Leads.io finally unified the former alongside three other companies it had acquired under its current moniker. Social Blue has been working in lead generation for more than a decade, and its unification with AWM Network, Boiler Guide Ltd., and Klik Proces signifies a major expansion and coalescing of its many divisions. This will no doubt strengthen its operations as it grows its client list.
Moving forwards, Leads.io will focus on horizontal and vertical growth, all whilst capitalising on the resources its new partners bring to its operations.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
22% employee growth in 12 months
Company
Company benefits
- 25 days of holiday per year and 8% holiday pay
- Hybrid working/ working from home allowance
- Knowledge sessions hosted by internal and external experts multiple times a year
- Daily fresh arranged lunch at the office
- Flexible working hours
- MacBook Pro, Logitech MX, or Apple Magic mouse/keyboard
- Possibility to work fully remote at your dream location for up to a month a year
Company values
- Trust - Leads.io believes that everyone at our company has the best of intentions. It communicates transparently and openly. Trusting each other brings the best out of them. Trust helps Leads.io build long-term relations with its team and clients. It feels accepted, valued, and has a sense of belonging. It gives the company the confidence to reveal concerns, share ideas and ask for help.
- Own It - Ownership entails having pride in your work and yourself. Leads.io is dedicated and takes initiative to improve its business. It acknowledges its shortcomings and works through any obstacles that may come up in the process.
- Grow Smart - Leads.io's vision is to be the global leader in lead generation. It aims to continue growing its business while also growing as individuals. It thinks fast and constantly strives to innovate itself. It is smart and driven by excellence. Mistakes may happen, but Leads.io accepts them as genuine learning opportunities. As a result, it is empowered to reach its goals and is free to embrace and learn from setbacks.
- Thrive as a team - Leads.io believes that getting outstanding results is easier and more enjoyable when working together. Collaboration and cooperation are at the heart of thinking, planning and decision-making. Everyone’s opinion is valued to push the boundaries and challenge each other to grow toward Leads.io's potential. Together it always strive to become #1.
Company HQ
Hoorn, Netherlands
Articles
Leadership
Tim Roemer
(CEO)Previously CEO & Owner of Social Blue, Scoot Media, Media Minded and Manager at De Heus Multi Response Media.
Salary benchmarks
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