Email Automation & QA Specialist, Imprint

• Strong systems thinking and attention to detail — you catch edge cases and take pride in error-free output
• Practical experience building or operating automation (AI-assisted workflows, scripts, no-code/low-code tools, or process automation) in a production environment
• Working knowledge of HTML and CSS for email — enough to troubleshoot, update, and QA code confidently
• Experience with Liquid templating or similar dynamic content systems
• Deep familiarity with how work moves through a production pipeline: inputs → assembly → validation → launch → iteration
• Comfort with tooling and operational rigor: naming conventions, documentation, change control, and ongoing maintenance
• Clear, proactive communication and ownership of deliverables

Desirable

• We’re looking for an Email Automation & QA Specialist who thrives at the intersection of content, systems, code, and quality. You’ll be the person who:
• Understands how emails are designed, assembled, personalized, and launched in Braze (templates, catalogs, content blocks, Liquid, localization, and tracking)
• Builds AI automations to accelerate and standardize production
• Introduces an AI QA layer that flags issues early (before human review), and owns the final human QA process and quality bar
• This is a systems-and-quality role: you’ll improve and maintain our automation and QA workflows so production stays reliable as we scale
• Content catalog management & template assembly (Braze)
• Assemble new email templates from already-developed components in Braze, ensuring the final output matches the original Figma source and approved copy
• Build, update, and maintain reusable content blocks and catalog entries across our partner programs
• Manage content accuracy, localization, and versioning across a growing library of partner templates
• Partner with the design technologist to flag structural/component issues and improve the underlying system
• Build and iterate on AI-assisted workflows that convert Figma designs + copy into the content structures we use to power reusable, dynamic templates in Braze
• AI-first QA → human QA (quality pipeline)
• Design and implement an AI QA checklist that runs before human review (e.g., link/UTM validation, Liquid variable presence, localization completeness, dark mode considerations, compliance string presence, etc.)
• Maintain QA tooling outputs (logs, check reports, tracked issues) so QA is repeatable and measurable
• Conduct end-to-end human QA on every email before it reaches the lifecycle team — proofreading, link validation, rendering checks across clients and dark mode, and dynamic content verification
• Run inbox testing and document/resolve issues prior to deployment; continually improve the checklist based on issues found
• Create lightweight tools/scripts/prompts that standardize repetitive tasks and improve QA quality
• Own documentation, versioning, and ongoing maintenance of automations as components, partner programs, and requirements evolve
• Braze campaign & canvas support
• Support Marketing Ops/Lifecycle with campaign and canvas builds by providing ready content catalogs and thoroughly validated templates in Braze
• Manage content setup, dynamic content logic, and final QA to ensure accurate and timely launches
• Maintain and update existing campaigns as partner programs evolve — offer swaps, compliance edits, copy updates — with automation where possible and careful review always
• Link tracking, and validation
• Generate, manage, and QA campaign links ensuring all UTM tracking is accurate and functioning correctly
• Work with Branch.io or similar deep linking platforms to set up and validate deep links
• Build automated checks to catch common tracking issues before launch (broken links, missing UTMs, wrong destinations, mismatched deep links)
• Code troubleshooting & safe updates
• Troubleshoot and make updates to HTML and Liquid code within existing email templates (within established patterns and guardrails)
• Maintain a working knowledge of email client rendering and compatibility best practices
• When automation or templates hit a complexity wall, escalate appropriately — and propose systemic fixes to reduce repeats
• This role sits within the design technology pillar of the Marketing Design team, working closely with the design technologist, content strategist, and senior designers — and partnering with Lifecycle/Marketing Ops for launches
• You’ll receive finished designs and copy, build them accurately into Braze, and hand off validated campaigns to lifecycle managers. Your lane is automation + execution quality: improving how we produce emails, ensuring the system keeps working as we scale, and maintaining a consistent quality bar across every partner send