Senior Visual Design Lead, Health-E Commerce
$90-120k
Connecting consumers to FSA & HSA eligible products
Job no longer available
Connecting consumers to FSA & HSA eligible products
101-200 employees
Job no longer available
$90-120k
101-200 employees
Company mission
To educate and support individuals as they embark on the path to personal health improvement.
Role
Who you are
- We’re seeking a hands-on, experienced Senior Visual Design Manager to join our team as a player-coach, someone who’s ready to roll up their sleeves and design alongside a talented group of visual designers
- If you’re a dynamic designer with a passion for creating, collaborating, and coaching, read on
- Minimum 5-8 years of experience in digital design, with at least 2 years in a leadership or team management role
- Proven expertise in creating a wide range of digital marketing assets, including banners, email templates, social media graphics, and display ads
- Strong portfolio demonstrating high-quality, scalable design work and innovative problem-solving
- Proficiency in Figma, Adobe Creative Suite, and other design tools
- Solid understanding and experience designing within various CMS platforms (e.g., WordPress, Contentful, Fastr, Builder.io) and marketing technology systems
- Strong knowledge of Design Systems, Pattern and Component Libraries
- Experience with project management tools like Jira or Monday
- Knowledge of A/B testing tools and data-driven design decisions
- Proven ability to coach, inspire, and collaborate within a creative team
- Understanding of UX/UI fundamentals and how design impacts marketing performance
- Expertise with e-commerce best practices and digital marketing trends
- Knowledge of accessibility standards (e.g., WCAG) and inclusive design principles
What the job involves
- This role reports to the Head of Design and works closely with Marketing and other creative leads to shape high-impact marketing assets that are visually compelling, brand-aligned, and performance-driven
- You’ll help elevate our design craft while maintaining operational excellence and consistent brand expression across campaigns
- Partner with cross-functional teams to oversee the creative development and execution of digital marketing assets across campaigns, platforms, and channels
- Provide hands-on design support for high-priority initiatives and fast-moving projects
- Give fast, actionable feedback during design reviews, ensuring brand and visual consistency at every touchpoint
- Collaborate with photographers and production teams to ensure visuals from product and lifestyle photo shoots align with brand standards and campaign goals
- Act as a player-coach within the visual design team—mentoring, inspiring, and designing in the trenches
- Partner with the Head of Design to support team growth, creative development, and design quality
- Foster a collaborative, creative environment that values quality, agility, and design excellence
- Help evolve and maintain the visual identity of the brand across all design work
- Ensure the design system, brand standards, and creative assets are applied consistently
- Contribute new visual directions that keep the brand fresh, relevant, and engaging
- Collaborate with Marketing, Content, and Product teams to align design strategies with business goals
- Co-develop themes, mood boards, and color schemes that inform cohesive campaign aesthetics
- Create and maintain campaign playbooks that ensure consistency across all marketing touchpoints
- Support the development of scalable design systems, templates, and guidelines to accelerate execution
- Help streamline workflows, design operations, and cross-functional communication to boost creative efficiency
Our take
Health-E Commerce is one of the digital health industry’s leading providers of direct-to-consumer pre-tax health and wellness accounts. It is the parent company for a family of brands including FSA Store, HSA Store and WellDeserved. Combined, these serve millions of consumers in the US.
The company has flourished as an increasing number of Americans are using their workplace benefits to design healthcare solutions at a time of rising costs. Health-E Commerce’s brands have become trusted solutions for millions of consumers shopping with FSA (Flexible Spending Account) and HSA (Health Savings Account) currency.
The company has remained focused on continuous improvement and development of new/expanded offerings. This sets up Health-E Commerce nicely to remain a top player in the space.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Jul 2012
$2.2m
SERIES A
Apr 2011
$0.9m
SERIES A
Total funding: $3.1m
Company HQ
Dallas Downtown Historic District, Dallas, TX
Leadership
Zack Peckham
(CEO)Zack joined Health-E Commerce in 2017 as VP of Strategy, moving into the role of CFO in 202 and CEO in 2025. Prior to this, he spent nearly 5 years at Afton Capital PArnters as a Principal.
Stuart Hill
(CFO)Prior to joining Health-E Commerce in 2025, Stuart was the CEO of Kate Somerville Skincare and CFO of Unilever Prestige, Paula's Choice Skincare, and Dermalogica.
Keri Kaiser
(CRO)Prior to joining Health-E COmmerce in 2022, Keri spent 10 years at Children's Health as a VP then Senior VP of Marketing and Communications and then Chief Marketing and Experience Officer, SVP of Marketing, Communications and Experience.
Bhargav J. Shah
(Chief Product & Technology Officer)Alongside Health-E Commerce, Bhargav is the Founder and CTO of RSDB Consulting. Previously, he was the CTO of One Technology and Chief Information Officer at Pier 1 Imports and IntegraCore.
Rachel Rouleau
(CCO)Rachel joined Health-E Commerce in 2013 as a Compliance Director, she then moved into the role of VP of Compliance in 2022 and CHief Compliance Officer in 2022. Previously, she spent 4 years at WageWorks in various COmpliance/Communications roles.
Vik Panda
(CDHO)Prior to Health-E Commerce, Vik spent 19 years as a self-employed Consultant/Advisor. He was also the COO at Maximus and GM at Thirty Madison.
Seiya Vogt
(CMO)Prior to Health-E Commerce, Seiya spent 3 years at Thiry Madison as a VP of Marketing. He also worked as a VP of Marketing & Growth at Boxed.
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