Director of Product Marketing, eBay
Live Commerce
$160.4-254.1k
Leading online marketplace
Be an early applicant
Leading online marketplace
1001+ employees
Be an early applicant
$160.4-254.1k
1001+ employees
Company mission
To connect people and build communities to create economic opportunity for all.
Role
Who you are
- EBay is seeking a talented and dynamic product marketing expert with a proven-track record in transformational leadership
- If you are a catalyst for innovation, who enjoys working as a player-coach as well as scaling impact through a team, this is the role for you
- To be successful, you should be an experienced Product Marketing leader with Live shopping, social commerce or video commerce expertise as well as a skilled people leader with a track record in building high-performing organizations from the ground-up
- 10+ years of experience in product marketing, with at least 5 years in a people leadership role in product marketing
- Have worked in Live shopping, social commerce or video commerce business contexts
- Success working collaboratively with global cross-functional teams
- Excellent communication skills
- Strong data analysis skills
- You have launched products globally or in international regions
Desirable
- Past experience in management consulting or brand/product management
- An advanced degree in strategy, marketing, communications, business, or related field
What the job involves
- You will build an end to end product marketing team to drive inbound product marketing and outbound go to market strategy for new buyer features and a new live video e-commerce shopping platform
- In this role you will grow demand for eBay Live, a new highly interactive livestream shopping experience that allows buyers to shop curated livestream events, hosted by their favorite influencers, brands, and sellers
- Additionally, you will support the product strategy and go-to-market launch, adoption and optimization of features delivering new buyer value propositions in categories such as collectibles and fashion
- This is a unique opportunity to become an integral part of the eBay marketing team redefining how we bring eBay’s products to market
- As Director of Product Marketing Live Commerce & Categories, you will be responsible for building capabilities to scale product marketing impact globally
- Influence product roadmaps by synthesizing market, customer and competitive insights, build audience segmentations and opportunity sizing
- Synthesize customer research into product and/or go-to-market ideas; create customer feedback loops during the product and marketing development process
- Build product value proposition messaging, naming, product narratives with proof points, testimonials, and claims content
- Manage product launches and ensure customer adoption of new features via in-product content, marketing and communications, customer service, and in-market / sales channels
- Scale how you and the product marketing organization stay up-to-date with market trends, technologies, and competitor activity to inform product and go-to-market strategy
- Define key metrics for success, and track progress against goals
- Grow and develop a thriving team of direct reports
Our take
Founded in 1995 as an online auction platform primarily catering to collectibles, eBay quickly emerged as a pioneer in connecting buyers and sellers in the digital realm. This early success propelled eBay to become to globally recognized leader it is today.
In the present landscape, eBay competes with industry giants like Amazon within the C2C eCommerce sector. However, eBay distinguishes itself by fostering an environment where businesses can cultivate and promote their brands on the platform, offering a tailored, community-driven experience for both sellers and buyers. By championing small businesses, eBay attracts sellers and socially conscious consumers, positioning itself in stark contrast to Amazon's corporate image.
The rising consumer interest in sustainability has presented economic opportunities for eBay, particularly as younger demographics gravitate toward purchasing pre-owned items. in response, eBay has directed its marketing efforts toward Gen Z customers and formed partnerships with cultural phenomena like Love Island, further solidifying its appeal among contemporary audiences.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
13% employee growth in 12 months
Company
Company benefits
- Comprehensive and competitive health and wellness program designed to meet your unique needs.
- We strive to provide programs that help support both mind and body, including quality healthcare insurance, wellness programs and preventative care.
- Stock Purchase Plans
- Retirement Savings and Pension Plans
- Stock Awards
- Life Insurance and Disability Benefits
- Credit Union Memberships
- Balancing work & life - eBay believes in providing you with the opportunity to be your best self in your professional and personal life. In addition to supporting flexible workstyles including hybrid and remote, eBay offers 4 weeks of paid sabbatical time for every 5 years of service
- Giving back to our community - We provide our employees around the globe with opportunities to have a positive impact on their local communities. Through the eBay Foundation, our company matches donations to eligible nonprofits up to $10,000 per employee per year. And our employee-led volunteer groups organize local giving and volunteering activities throughout the world
Company HQ
Greylands, San Jose, CA
Articles
Leadership
Jamie Iannone
(CEO, not founder)Studied at Princeton and Stanford University. Held executive roles at Walmart, Barnes & Noble, and The Children's Place, before becoming CEO of eBay in April 2020.
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