Vice President of Growth Marketing & Social Commerce, Harry's
$275-315k
+ Equity
More information about location
3 days a week in office (SoHo, NY)
Men's grooming brand
Be an early applicant
Men's grooming brand
201-500 employees
Be an early applicant
$275-315k
+ Equity
More information about location
3 days a week in office (SoHo, NY)
201-500 employees
Company mission
To offer high quality shave, body, hair, and skin care products at an exceptional value.
Role
Who you are
- Fifteen or more years of experience in growth marketing, influencer marketing, or ecommerce, with a track record of building and scaling complex and highly efficient growth engines
- Deep experience driving scale through traditional performance channels such as paid social, search, video, audio, etc
- Strong expertise in performance influencer and affiliate marketing, with clear ownership of ROAS, experimentation, and measurement rigor
- Experience owning large budgets of $30M dollars or more and making investment decisions in ambiguous environments
- Highly analytical, with a strong point of view on incrementality, profit-based measurement, and cross-channel performance
- A strategic and inventive leader who enjoys building teams, systems, and new ways of working
- Executive presence with the ability to influence senior stakeholders and inspire high-performing teams
- Comfort thinking beyond your immediate remit and understanding marketing’s role in the broader commercial, supply chain, and P&L context
- Bonus experience in personal care, beauty, or CPG
What the job involves
- Growth marketing is being rewritten in real time — by creators, by platforms, and by the collapsing line between community, performance, and commerce
- We’re hiring a VP of Growth Marketing & Social Commerce to architect what growth looks like next across Harry’s, Flamingo, Lume, and Mando
- Reporting to the CMO of Harry’s and Flamingo, this role sits at the intersection of growth marketing, creator economics, and social commerce
- You will own growth for Harry’s and Flamingo end-to-end — and define how creator-led performance (influencer, affiliate, TikTok Shop) scales from emerging channels into a durable growth engine across our entire portfolio
- We believe creator-led, highly metricized marketing models are central to the future of performance marketing
- At the same time, scaled growth still requires excellence across traditional performance channels such as paid social, search, video, and audio. This role brings both together into a single, integrated growth system
- This is not a channel owner role — and it’s not about optimizing one lever in isolation
- This is a growth architect role, built for a leader who wants to design systems, not just manage spend, and who is not willing to settle for the status quo
- Set the Growth Vision:
- Define the vision, strategy, and operating model for across direct response channels, creator-led performance marketing, affiliate marketing, TikTok Shop, and performance creative
- Integrate traditional performance channels with creator-led growth into a single, cohesive system that drives both scale and efficiency
- Build repeatable growth playbooks that can be applied across Harry’s, Flamingo, Lume, and Mando
- Own Investment Strategy and Measurement:
- Own budgets, forecasts, and performance narratives for a significant portion of the company’s marketing investment
- Lead how success is measured by evolving beyond last-touch ROAS to understand incrementality, cross-channel interaction, and profit-based returns
- Partner closely with Analytics and Finance to ensure measurement frameworks support real business decisions
- Make and clearly communicate tradeoffs between efficiency, experimentation, and long-term demand creation
- Lead and Develop High-Impact Teams:
- Lead senior teams across Growth Marketing, Performance Influencer and Affiliate, TikTok Shop, and Performance Creative
- Build operating systems that enable speed, accountability, and strong collaboration across these teams and with cross-functional commercial partners
- Foster a culture of experimentation, learning, and disciplined execution
- Drive Channel and Creative Excellence:
- Set direction for high-velocity performance creative across paid social, video, audio, creator content, and emerging platforms
- Ensure growth strategies work cohesively across direct-to-consumer, Amazon, and retail channels
- Stay at the cutting edge of platform shifts, media fragmentation, creator economics, and performance marketing innovation, and make smart bets ahead of the curve
- Partner at the Enterprise Level:
- Act as a senior thought partner to the CMO and executive team on growth strategy, marketing mix, and major business initiatives
- Collaborate closely with Brand Marketing, Product, Supply Chain, Finance, and Analytics to ensure growth efforts align with broader business objectives
- Represent social commerce and growth marketing in enterprise leadership forums
- Why This Role Is Special:
- You will define how creator-led performance and traditional growth marketing work together at scale — not as experiments, but as a durable, repeatable engine across a multi-brand portfolio. You will truly own the future of how we grow
- You will operate with enterprise-level visibility and influence, helping shape how marketing, commerce, and measurement evolve together. And you will have real ownership — with a clear path into broader marketing or commercial leadership for someone who wants to build, not just inherit
Our take
Harry's shot onto the scene in 2012 with the simple idea of great razors at fair prices. And at a time when buying blades felt like taking out a small loan, Harry's built a direct-to-consumer brand that made men's shaving feel modern and affordable. So, what started as an online upstart quickly grew into a serious player, landinow on the shelves of major retailers and one of the best known names in men's grooming.
The road hasn't been entirely smooth as in 2020, a planned billion-dollar sales to Edgewell Personal Care (the owner of brands like Schnik) was blocked by the Federal Trade Commission on competition grounds. At the time, this looks like a major setback, however, it have Harry's the room to keep building on its own terms. Instead of folding into a legacy giant, the company doubled down on growth, raised fresh capital and continued to expand its reach in retail and product lines.
Now, the company isn't just a small startup taking on the razor establishment. It has broadened its grooming range well beyond blade, built a loyal customer base, and proved it can compete both online and in-store. What began as a challenger brand has evolved into a mainstay of the men's personal care aisle.
Freddie
Company Specialist at Welcome to the Jungle
Insights
8% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Feb 2018
$112m
SERIES D
Jul 2015
$75.6m
SERIES C
Total funding: $474.6m
Company HQ
Hudson Square, New York, NY
Leadership
Andy Katz-Mayfield
(Co-Founder)Andy is also the co-founder of Mammoth Brands where he has served as the Co-CEO since 2012.
Jeffrey Raider
(Co-Founder)Jeffrey co-founded Mammoth Brands alongside Andy where he serves as the Co-CEO. He is also the co-founder of Warby Parker.
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