Digital Marketing Lead, Community Phone

• 5+ years in hands-on performance marketing with deep expertise in Google Ads and Meta
• Operator mindset: You obsess over every user event, every data point, and ship fast
• Strong communicator: You turn complex data into clear action items for all relevant stakeholders

Desirable

• As our Digital Marketing Lead, you’ll single-handedly command our digital marketing stack end-to-end
• You will own Google Ads, Bing Ads, Meta Ads, and emerging channels—designing ICP-focused audience strategies, adaptive bidding frameworks, and rapid A/B tests that drive revenue and LTV
• Simultaneously, you’ll translate complex performance data into clear narratives, dashboards, and recommendations for our non-technical executive team to understand, ensuring tracking integrity, attribution accuracy, and alignment with broader product and revenue goals
• Translate Data into Strategy: Present key metrics and campaign insights in clear, concise narratives that align with business objectives. Tailor your language to a non-marketing, technical executives, focusing on how digital performance impacts product roadmap, customer experience, and revenue forecasts
• Structured Cadence: Deliver daily, weekly, and/or monthly high-level dashboards highlighting trends, anomalies, attribution shifts, ROI analysis, and experiment learnings
• Visual Storytelling: Leverage simple yet powerful visualizations—funnel diagrams, attribution flowcharts, cohort trend lines—to make complex data immediately understandable and actionable
• Anticipate Technical Questions: Prepare for detailed queries on tracking integrity, data pipelines, and algorithmic bidding logic. Provide thoughtful explanations of tagging frameworks, offline conversion integrations, and attribution model assumptions
• Collaborative Dialogue: Facilitate two-way discussions: solicit CEO priorities, surface risks or opportunities, and jointly refine strategic next steps. Ensure each report closes with clearly defined recommendations, timelines, and ownership
• End-to-End Channel Ownership: Lead Google Ads, Bing Ads, Meta Ads, and emerging platforms from strategic planning through weekly hands-on optimization, ensuring each channel consistently drives toward ROI targets
• Precision Audience Targeting: Develop ICP-focused audiences—lookalike models, custom segments, and exclusion lists—to concentrate budget on high-intent prospects, minimize wasted spend, and improve conversion rates
• Adaptive Bidding Frameworks: Architect and execute bid strategies (manual CPC, enhanced CPC, target CPA, target ROAS) that dynamically respond to performance shifts, balancing immediate ROI with long-term customer value
• Performance Analysis & Rapid Iteration: Monitor core KPIs daily, diagnose anomalies (e.g., CPA spikes, quality score drops), and launch A/B tests to refine creative, messaging, and landing page experiences
• Cross-Functional Alignment: Partner with Growth, Product, and Engineering teams to synchronize campaign goals with product releases, seasonal initiatives, and broader business objectives, maintaining clear communication of insights and next steps
• Audit and remediate broken digital ad tracking across platforms and devices
• Implement and maintain offline conversion pipelines (CRM, call-center, in-person) into ad platforms
• Partner with Engineering to ensure flawless lead flow, real-time attribution, and CRM property integrity
• Hit monthly revenue targets: Test and grow campaigns to hit monthly revenue milestones
• Drive Checkout Online Growth: Ensure people understand the product they are buying and can make a decision without entering the sales funnel