Head of CRM, Awin
Connecting businesses with customers around the world
Be an early applicant
Connecting businesses with customers around the world
1001+ employees
Be an early applicant
1001+ employees
Company mission
To empower advertisers and publishers of all sizes to grow their businesses online.
Role
Who you are
- 8+ years of experience in CRM management, with at least 5 years in a leadership role
- Extensive technical knowledge of Salesforce ecosystem, including Service Cloud, Marketing Cloud, Sales Cloud, CPQ, Revenue Cloud, Data Cloud and more
- Strong understanding of ARR business models and CPQ implementation
- Proven track record in managing complex CRM projects and driving digital transformation and platform adoption initiatives
- Strong Marketing, Sales and business process understanding
- Online Marketing industry experience is preferred
- Excellent leadership, communication, and problem-solving skills
- Confident managing expectations and influencing senior leadership up to board level
What the job involves
- The Head of CRM is a pivotal role responsible for leading and managing the organization's Customer Relationship Management (CRM) strategy and operations
- You will be responsible of transforming our Salesforce CRM platform to enhance customer engagement and drive sales growth
- You will collaborate with key leaders across various functions to evaluate and improve our commercial and customer processes, ensuring that our CRM system aligns with business objectives and deeply integrate with our products and services
- This position oversees four specialized teams and acts as a key technology partner to the business, optimizing CRM applications to drive process efficiency and business results in an automated way
- Lead 30 people in 4 teams to run Awin’s CRM (Salesforce) platform and related applications globally ensure their fast and efficient delivery
- Develop and implement comprehensive CRM strategies aligned with the ARR business model, striving for a high degree of automation and unleashing the potential of AI
- Own the CRM roadmap and manage budgets, continuously review for cost efficiency and ensure resource allocation for CRM initiatives
- Act as the most senior domain architect, proactively identifying optimization potential and delegating execution effectively
- Motivate change in the organization lead the team to deliver highest quality results and foster a culture of innovation and continuous improvement
- Consistently meet and exceed performance KPIs and sales targets through proactive engagement, strategic planning, and effective execution
- Position the team to become a strong technology partner for customer facing departments using Salesforce
- Decide on the best solutions for business capabilities and requirements in close alignment with technology leadership
- Oversee the implementation and optimization of Salesforce Configure, Price, Quote (CPQ) as a backbone for the ARR subscription model
- Double down on our sales & service cloud solutions and work towards a high degree of process and agent automation
- Ensure the automated integration of CRM with the Awin platform and relevant enterprise systems. Align priorities and solution design with technical stakeholders (e.g. Product, Engineering)
- Proactively review the application landscape end-to-end to identify and address operational, financial, technological opportunities and risks
- Develop strategies to enhance user experience and drive significant CRM adoption across the organization
- Ensure the efficient operation of CRM systems for data collection, reporting, and analytics in close collaboration with BI and Product teams to unlock further opportunities
- Provide excellent customer service, marketing automation and sales processes
- Handle all required service providers and ensure Service Level Agreements (SLAs) are met
Our take
Serving a global community of advertisers, agencies, and publishers, Awin provides its clients with tailored business insights, connecting companies with customers across the world by fostering trusted partnerships to drive sustainable growth.
The company’s global affiliate network is spread across 17 offices worldwide, with more than 250,000 contributing publishers and over 25,000 advertisers, and it has made strong partnerships with major companies including ShareASale and Sideqik. Its solutions generated 200 million sales for its advertisers in 2022.
The company has been focusing on boosting its network of agencies and is already turning the conversation toward the future of affiliate marketing (such as metaverse advertising). Awin has shown a high level of adaptability within the market and is well poised to see further substantial growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (2 rounds)
Jul 2014
$0.2m
SEED
Mar 2014
$2.5m
SEED
Total funding: $2.7m
Company benefits
- Private Health/Vision/Dental Insurance
- Up to 28 Days Annual Holiday
- 2 Paid Days Off/Year to Volunteer During Working Hours
- In-House Language Courses
- Subsidised Corporate Gym Membership
- Childcare Vouchers
- Cycle to Work Scheme
- Personal & Business Travel Insurance
- Medical, dental and optical insurance
- Season ticket loan
- Free fruit and sweets
Company HQ
Prenzlauer Berg, Berlin, Germany
Leadership
Adam Ross
(CEO, not founder)Was COO before becoming CEO at Awin. Former COO of Affiliate Window.
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