Director of Product Marketing, Zynga
Casual
$176.6-212k
Salary applicable for candidates based in California, may vary in other locations
Social game developer
Job no longer available
Social game developer
1001+ employees
Job no longer available
$176.6-212k
Salary applicable for candidates based in California, may vary in other locations
1001+ employees
Company mission
To connect the world through games.
Role
Who you are
- 8-10 Years of hands-on Product Marketing experience with an emphasis on Casual Games in mobile
- Traditional and Digital Media buying, inclusive of Television, Podcasts and Influencers
- Live operations marketing experience, supporting all aspects of product development inclusive of content, features, FTUE/RTUE
- Extensive experience working with Performance Marketing UA teams including buying and creative groups, core KPIs and test/learn strategies
What the job involves
- As the Director, Product Marketing you will be responsible for driving marketing strategy & execution for Zynga’s Casual Games with a focus on Words with Friends, Harry Potter Puzzles & Spells, and new projects yet to be announced
- Seated within the studio, you will play a key role in working with the development team to incorporate marketing into the product strategy and act as the voice of the product to key functions (Creative, UA, LCM, ASO, and Community)
- Build strategic and tactical marketing plan from the ground up with specific channel strategies that align to the product roadmap including features and content at every stage of development (concept testing, playtest and release)
- Develop and execute Marketing-led Campaigns with activations in Television, Podcasts, , Influencers, and Earned Media with a mix of internal teams and external agencies
- Drive Live Operations marketing to support the weekly and monthly engagement goals of the games, establishing a playbook around experimentation and best practices
- Collaborate closely with Product Leadership, Analytics and Finance on the business performance of the marketing
- Mentor and manage a team of direct reports with operational oversight of a larger cross functional team resourced to support the marketing
Our take
Zynga is a games developer that rode Facebook's platform to success back in the late noughties and early 2010's. It is now one of the biggest casual game producers globally, with a presence across over 170 countries and regions and millions of monthly active users.
Though the company hit a number of roadblocks after its initial success - such as falling stock prices, and numerous calls it was copying other games - its subsequent resurgence is proof of its staying power. It continues to use social media as a distribution channel, and boasts titles such as FarmVille, Merge Dragons! and Words With Friends.
Future success will lie in the company's continued investment in building viral games that people love. It will also need to attune to the social media waves and keep track of where users can be found, as the landscape has become more mobile. In 2024 the company announced it was developing push notifications that enable gameplay without entering the application, which will be an interesting addition to its outputs.
Freddie
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Mar 2011
$490m
SERIES C
Oct 2010
$6.3m
EARLY VC
Total funding: $865.5m
Company benefits
- COMPENSATION - Performance bonuses, opportunities for equity participation & retirement/pension savings support
- HEALTH - Medical, dental & vision covered for employees, with participation for employees eligible dependents, plus disability and life insurance program
- FAMILY - Generous parental leave for birth parents, partners and adoptive families, plus Infertility support, emergency child care and flexible time-off policies
- WELLNESS - Gym benefits, wellness programs, employee assistance programs and generous time-off policies
- FOOD - Food and snacks made in-house or delivered, healthy snack kitchens with drinks and treats, coffee bars, regular social gatherings and happy hours
- WORK & LIFE - Flexible time-off policies (DTO), office rest areas, gaming spaces, employee discounts and more
- TRANSIT BENEFITS - Shuttle service in select locations, commuter/parking benefits, secure bicycle storage, business travel assistance
- RESOURCE GROUPS - Women at Zynga (WAZ), zCares charitable giving, zParents, zEndurance adventure club, BZU, zPride LGBTQ+ inclusion and belonging
Company HQ
SoMa, San Francisco, CA
Leadership
Mark Pincus
(Chairman & Co-founder)Previously founder and CEO of Freeloader, Supportsoft and Tribe.net, an early social network
Michael Luxton
(Co-founder)Previously an engineer at NetApp
Salary benchmarks
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