Marketing Manager, Lyft
Driver
CA$115-143.8k
Range is not inclusive of potential equity offering or bonus
Ride sharing company
Be an early applicant
Ride sharing company
1001+ employees
Be an early applicant
CA$115-143.8k
Range is not inclusive of potential equity offering or bonus
1001+ employees
Company mission
To improve people’s lives with the world’s best transportation.
Role
Who you are
- 5+ years of progressive marketing experience; 3+ years in product marketing or go-to-market strategy
- Demonstrated experience collaborating with product teams, writing positioning, building measurement frameworks, and drawing causal inferences from marketing data
- Strong analytical foundation—ability to work with data at scale, understand financial models for marketing investments, and understand unit economics and customer/driver lifetime value
- Track record of translating data and insights into clear, actionable recommendations for senior stakeholders
- Excellent cross-functional collaboration skills; comfort working in ambiguous environments with incomplete information
Desirable
- Experience in two-sided marketplaces or consumer internet companies
- Familiarity with rideshare, gig economy, or supply-side marketing dynamics
- Willingness to respectfully question assumptions and are uncomfortable with claims that can't be empirically validated
- Comfortable with data-driven discourse; you see measurement as an enabler of better decisions, not a burden
- Balance analytical rigor with business pragmatism; you can make confident decisions despite ambiguity and incomplete information
- High standards for yourself and others; you're entrepreneurial in your approach to testing unconventional ideas and bringing fresh perspectives to marketing
What the job involves
- As a Marketing Manager on the Product Marketing team, you will own go-to-market strategy and execution for Lyft's products and initiatives
- You'll drive incremental value for the business through strategic positioning, data-informed decision-making, and disciplined measurement of marketing impact
- Working cross-functionally with product, operations, and data science, you'll translate insights into compelling marketing narratives that strengthen supply, demand, engagement, and rider and driver lifetime value
- Own the product marketing strategy for assigned initiatives, including business case development, measurement framework design, and quarterly performance reviews
- Develop and execute marketing campaigns that drive measurable incremental impact—design experiments, establish causal inference methodologies, and work with analytics to validate marketing ROI
- Build rigorous KPI frameworks connecting marketing activities to business outcomes, including incremental rides, and lifetime value contribution
- Conduct deep customer journey analysis and segmentation work to understand behavioral drivers, churn risk factors, and the "next best action" across lifecycle stages; translate insights into targeted go-to-market approaches
- Benchmark and track competitive positioning, particularly against Uber and other gig platforms; synthesize findings into strategic positioning recommendations
- Partner with Product and Operations to identify market opportunities and inform product roadmap decisions through quantitative market analysis
- Translate quantitative findings and market insights into clear, compelling narratives for leadership and cross-functional stakeholders
- Collaborate with the Brand and Growth teams to align positioning across all channels while maintaining measurement discipline and financial accountability
Our take
Lyft has aimed for consistent growth, making sure to pitch itself as a more reliable and friendly ride-sharing option than its main competitor, Uber. Uber has a greater market share and operates globally, but Lyft hopes to compete by its focus on ride-sharing over Uber's more diversified business approach and as a more rider-friendly and greener alternative to Uber.
Operating only in the USA and Canada, Lyft is in a position of being less affected by global events than Uber but also more vulnerable to local conditions. As an example, while it doesn't face the regulatory hurdles around employment rights that Uber does, it is unable to balance out the cost of the unusually expensive US auto insurance across its operations.
In 2022, Lyft acquired PBSC Urban Solutions, a bike-share equipment and technology supplier, allowing Lyft to compete in new verticals and reaffirming its commitment to green transportation. It has also trialed and launched Lyft Assisted, where drivers help passengers from their door into the car to get to medical appointments. These developments chime well with Lyft's unique selling point as a friendlier and more environmentally aware ride-sharing app.
Steph
Company Specialist at Welcome to the Jungle
Insights
-2% employee growth in 12 months
Company
Funding (last 2 of 14 rounds)
Jun 2018
$600m
LATE VC
Mar 2018
$200m
LATE VC
Total funding: $4.9bn
Company benefits
- Great medical, dental, and vision insurance options
- Mental health benefits
- In addition to 12 observed holidays, salaried team members have unlimited paid time off, hourly team members have 15 days paid time off
- 401(k) plan to help save for your future
- 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
- Pre-tax commuter benefits
- Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program
- Family building benefits
- Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program
Company HQ
China Basin, San Francisco, CA
Leadership
John Zimmer
(Co-Founder)Originally an Analyst at Lehman Brothers, Zimmer then founded Zimride which was a private ridesharing company that pivoted into Lyft.
Logan Green
(Co-Founder)Founded Zimride, a private ridesharing company which later pivoted into Lyft.
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