Founding Product Marketer, Sparrow
$124.6-220k
Employee leave management software
Job no longer available
Employee leave management software
201-500 employees
Job no longer available
$124.6-220k
201-500 employees
Company mission
To take the stress out of employee leave, eliminate the associated headache of compliance for employers, and ultimately save time and money.
Role
Who you are
- We’re looking for a leader who is comfortable rolling up their sleeves, staying up to date on market trends and competitors. and working cross-functionally with internal stakeholders to increase productivity
- A top performer. 7+ years of sales, product marketing, and/or sales enablement experience, particularly in SaaS markets selling B2B with a track record of consistently exceeding quarterly and annual sales targets. A deep understanding of selling to HR professionals and enabling the needs of a successful sales organization
- A builder’s mindset. For this role, we prefer 3+ years leadership experience, but in the near-term, this person will be building the infrastructure for the team as an IC
- Learner’s mindset. Highly self-directed, adaptable, and up for feedback and implementation in a fast-paced, always changing environment that has high-performance expectations while working collaboratively. You have a desire to build a world-class sales training playbook and program while seeing success in others
- Product-obsessed. Leave management is complicated, meaning that often, our customers have gaps in their understanding. Therefore, it is essential that you can build effective written and visual teaching materials that simplify complex problems
- Outstanding verbal and written communication skills. Clear, empathetic communicator that can build rapport and relate to sales professionals. You are great at communicating through email, chat, and phone while displaying active listening skills to ensure things are done well, both personally and as a team
What the job involves
- In the Founding Product Marketer role at Sparrow, you’ll have the opportunity to solidify our vision, build processes, and a playbook to ensure that we’re positioned to win by enabling our GTM teams
- Partner with Sales Leadership, Product, Account Management, and Marketing on the design and execution of an overall sales GTM and build a world-class revenue enablement function
- Own and evolve Sparrow’s messaging, value proposition, and product differentiation, and ensure that product offerings are effectively communicated to HR professionals and decision makers
- Create high impact content, including sales decks, competitive battle cards, product collateral, sales enablement materials, thought leadership pieces, case studies, and executive presentations to equip Sales, Customer Success, and Marketing teams for success
- Drive launch strategy for new products and features, ensuring strong alignment among Product, Sales, Customer Success, and Marketing
- Measure the productivity of our Sales and GTM teams while creating engaging business reviews with performance standards, training sessions, sales skill certifications, sales onboarding experience and new hire bootcamp
- Leverage the best sales tech stack that includes Salesforce, Outreach, Gong, LinkedIn Navigator, Chili Piper, and more to automate the sales process through an effective sales methodology, including the latest AI sales productivity tools
- Be the voice of the sales organization through weekly sales communications, rewards and recognition programs, and team-building events
Our take
Taking leave from work can initially seem like an easy process, but in reality it’s often stressful and time-consuming for all involved. Employers must comply with ever-changing regulations at local, federal, and state levels which makes the leave process a legal minefield, and large quantities of paperwork must be tackled by many different departments.
Sparrow develops software that allows the HR departments of enterprises to automate the compliance and admin process of employee leave, with the ultimate aim to make taking leave stress-free for employees and employers alike.
Whilst Sparrow faces competition from similar companies, its benchmarking and consulting processes are unique and can tackle complicated and unexpected leave situations where similar products often fail. With substantial funding awarded in 2022 being used to accelerate sales, product development, and team scaling, Sparrow is retaining its edge.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Jul 2025
$35m
SERIES B
Feb 2022
$20m
SERIES A
Total funding: $55m
Company benefits
- Everyone is an Owner
- Flexible Time Off
- Paid Family & Medical Leave
- Paid Health, Dental, and Vision
- Life Insurance
- Short-Term & Long-Term Disability Benefits
- Flexible Spending Account (FSA)
- Commuter Benefits
- WFH Office Reimbursement
- Work From Anywhere
Company values
- We have limited bandwidth - Our business has grown faster than our company. Leave affects everyone. Sparrow’s market is the intersection of people who have jobs and people who take time off work. We do not just lead this market. We invented it. This means that we need to work together to ensure we clearly understand the impact each project will have before we start working.
- We don't have all the answers - The problems we’re solving are beyond our current expertise, meaning that there is incredible room for growth for everyone joining Sparrow. We are willing to give enormous responsibilities to people at any stage of their career if they demonstrate the ability to run with them.
- We build for the long-term - Building a sustainable team and product is a marathon, not a sprint. We believe in investing time in planning, communication, training, and personal growth -- so that we are all able to have a lasting impact together.
Company HQ
Rincon Hill, San Francisco, CA
Leadership
Deborah Hanus
(CEO)Started as an AI Researcher at MIT, Harvard, and Google Brain with funding from the National Science Foundation. Lived in Cambodia for a year as a Fulbright Scholar.
Samarth Keshava
(CTO)14 years at Google Search. Was a Senior Staff Software Engineer, and ran the engineering team responsible for the overall UI of the Google Search Results Page. Graduated from Yale.
Share this job