Integrated Marketing Director, Fireblocks
$166-218k
The base salary is one component of the total compensation package, which for some roles may include a target bonus and a very competitive equity grant
Digital asset infrastructure company
Job no longer available
Digital asset infrastructure company
501-1000 employees
Job no longer available
$166-218k
The base salary is one component of the total compensation package, which for some roles may include a target bonus and a very competitive equity grant
501-1000 employees
Company mission
To enable every business to easily and securely support digital assets and cryptocurrencies.
Role
Who you are
- 5+ years of integrated marketing experience in B2B software or cybersecurity industry
- Experience in financial services, fintech, or crypto
- Proven track record to effectively execute integrated marketing programs on both a strategic and tactical level
- Ability to work across groups and get results with external and internal constituents
- Ability to lead project-related budgets, track and monitor campaign performance, and spend
- Ability to carefully analyze program results and performance trends and make data-driven decisions
- Creative problem solver who brings new ideas to the table
- Teammate who is focused on collective success vs. individual wins
- Collaboration and team coordination skills required
- Outstanding written and verbal communication skills
- Passion for crypto and digital assets
What the job involves
- The Director of Integrated Marketing will combine strategy and planning with hands-on program creation
- You’ll own goals, strategy, and programs, as well as support the day-to-day tactical needs of a busy team
- In this role, you’ll work closely with the demand generation, paid media, digital marketing, content marketing, and product marketing teams
- Produce integrated marketing campaigns from inception to optimization with a cross-functional marketing team including demand generation, project management, digital marketing, comms / PR, content marketing, social media, events, sales teams, and third parties
- Work with cross-functional groups including solution marketing to develop the overarching strategy and approach for the Americas region, including appropriate messaging, content, and stories from which to build campaigns
- Establish targets for key performance measures
- Develop and communicate the marketing campaign calendar
- Work with content managers and Product Marketing to develop content that maps to the target audience’s needs at each stage of the customer’s journey for every campaign and channel
- Manage, test, and optimize campaigns leveraging multiple channels to ensure target audiences are engaged and meeting defined metrics
- Work closely with sales and sales leadership to ensure programs are aligned with sales objectives, communicate to the sales organization for activation, and get campaign and content ideas and feedback
- Manage and monitor program spending to ensure budget decisions are optimized and meet quarterly and yearly targets
- Work with project managers to develop and monitor project plans and schedules
- Coordinating the various external/internal teams working on the campaign
- Monitoring and communicating campaign effectiveness, progress, goal attainment, and providing recommendations for optimization
- Presenting key programs and assets to internal constituents including product marketing, sales teams, and third parties
Our take
The derivatives market has always been attractive for larger investors, but some of the hurdles to overcome are capital efficiency, custody and security. Fireblocks allows for the trading of derivatives on any asset, using any form of collateral while receiving cross-margin benefits across counterparties. Essentially, it enables institutional traders to move digital assets without the operational or security headache.
Fireblocks is banking on assets like cryptocurrencies becoming a new part of the mainstream trade of financial institutions. Although cryptocurrencies are known for being notoriously unstable, when traded properly they can be hugely profitable. So, in a safer landscape, there is a lot of incentive for new participants.
Basically, by raising security standards, a new crop of institutional entities is able to set up shop in the crypto world. This means more business for Fireblocks, and a stabler market which then attracts even more interested parties. The company continues to develop its offering, for example through the recent acquisition of TRES which enables it to deliver the first complete operating system for digital assets.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
20% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jan 2022
$550m
SERIES E
Jul 2021
$310m
SERIES D
Total funding: $1.0bn
Company benefits
- Flexible vacation policy
Company HQ
Garment District, New York, NY
Leadership
Michael Shaulov
(CEO & Co-founder)Prior to Fireblocks, they co-founded Lacoon Mobile Security, which was acquired by Check Point, and was then appointed the Head of Products, Mobile and Cloud Security for Check Point. Previously a seed investor in Armis Security and Orca Security.
Paul Berengoltz
(CTO & Co-founder)Previously director of research at Lacoon Mobile Security.
Idan Ofrat
(CPO & Co-founder)Ex software consultant and previous VP Product at Orbs - a blockchain company.
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