Senior Growth/CRO Specialist, Lodgify
Vacation rental marketing software
Job no longer available
Vacation rental marketing software
201-500 employees
Job no longer available
201-500 employees
Company mission
To empower any host or lodging business worldwide to get started and grow their business through technology.
Role
Who you are
- 4+ years of proven experience as a CRO Specialist or similar role with a strong track record of increasing conversion rates
- Experience in A/B testing tools (e.g., Growthbook, Amplitude, VWO, Optimizely, Convert, or similar platforms)
- Knowledge of Google Analytics (GA4) and data visualisation
- Experience with user behaviour analysis tools like Hotjar, Crazy Egg, or Microsoft Clarity
- Deep understanding of UX/UI best practices and mobile responsiveness
- Demonstrated ability to build a testing roadmap from scratch based on data analysis and business goals
- Strong familiarity with statistical significance and data reliability
- Experience managing and prioritising complex roadmaps (both discovery and delivery tracks)
- Ability to build business cases and present evidence to executive stakeholders to win buy-in
What the job involves
- We're seeking a data-driven CRO Specialist to own the end-to-end Visitor to Customer Conversion Rate strategy
- You will act as the orchestrator between Marketing, Activation, and key stakeholders, driving growth through rigorous data and evidence
- You won't just identify problems; you will own the entire continuous improvement engine—from detecting friction points to validating ideas and overseeing execution
- Own and manage the end-to-end Conversion Rate Optimisation (CRO) strategy and testing roadmap
- Bring your "growth mindset" to the table, identifying new opportunities for personalisation and funnel optimisation
- Collaborate closely with Product Managers & Marketing teams to implement winning test variations and permanent site improvements
- Lead the Discovery phase, using data and qualitative research to turn raw ideas into clear, evidence-backed initiatives. Create detailed testing hypotheses and wireframes to guide the design and development teams
- Manage two distinct roadmaps: Ensure the "Execution Roadmap" is always moving and the "Discovery/Validation Roadmap" is constantly replenished with new hypotheses
- Launch and monitor A/B, multivariate, and split tests to validate hypotheses and improve key metrics
- Analyse user behaviour using quantitative data (GA4, etc.) and qualitative tools (heat-maps, session recordings, surveys) to identify friction points
- Use data and evidence not just to analyse, but to convince execution teams and stakeholders to prioritise the right initiatives
Our take
For independent vacation rental owners or managers, creating and marketing a property can be challenging, and third-party portals can eat into profits with commissions and fees. Lodgify offers an efficient alternative with its vacation rental marketing software, enabling users to more efficiently manage their properties.
Lodgify enables users to quickly create mobile-friendly websites, manage reservations and payments, and synchronise property information across multiple rental portals. With the vacation rental market still booming, more and more people are looking to let out their spaces, which means demand for Lodgify's offerings is high.
This demand also means there is a lot of competition in the space, but as owners and managers look to professionalize, this should benefit Lodgify in the long-run. The company is well-funded and bolstered by partnerships with Airbnb, Expedia and Booking.com.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
39% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Nov 2022
$35.4m
SERIES B
May 2021
$8m
EARLY VC
Total funding: $51.2m
Company benefits
- Enjoy 25 working days of paid vacation and Jornada Intensiva in August
- Top-notch Cigna health insurance (includes travel insurance, dental plan, psychologist)
- Save on meals and transportation! Enjoy our Flexible Remuneration plan
- Elevate your workspace. We provide a home-office setup allowance to ensure you have everything you need for a productive and comfortable work environment
- Travel to our biyearly team-building events in Barcelona at company's expense
- Free Spanish classes
- Boost your earning potential with our referral program that offers paid compensation
- Great culture & working environment with an international team of over 60 different nationalities
Company HQ
La Nova Esquerra de l'Eixample, Barcelona, Spain
Leadership
Dennis Klett
(Co-founder & Board Member)Previously worked as a Finance Analyst at Siemens Healthcare, then Philip Morris International.
Marco De Gregorio
(Co-founder & CAIO)Has extensive experience in web development, having done so both on a freelance basis and at 4D Interactive and Vueling Airlines. Was also the co-founder and CTO of Domegos Ltd., a holiday home web portal.
Shaun Shirazian
(CEO)Formerly CPO at Pipedrive, Country Manager at Intuit where they spent 12 years, and a Project Leader at Procter & Gamble.
Salary benchmarks
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