Events Manager, Sprout Social

• You have extensive experience in event strategy, management, creative planning, and logistics
• You enjoy being hands-on throughout the entire event lifecycle—from ideation to execution
• We’re looking for someone strategic, energetic, collaborative, and passionate about events, social media, and technology
• 7+ years of experience in event and/or experiential marketing
• Experience managing diverse event formats, including in-person and virtual (e.g., executive events, tradeshows, summits, proprietary events, advisory boards)
• Proven experience planning large-scale user conferences and third-party tradeshows
• Demonstrated creativity and a track record of delivering elevated, innovative event experiences
• Deep knowledge of pre-event acquisition and post-event follow-up strategies to maximize ROI

Desirable

• As a member of Sprout’s Marketing department, you’ll play an integral role in inspiring and empowering our customers while driving business growth
• As true partners to Sales and Success, we’re accountable for generating significant revenue through new customer acquisition and customer expansion
• Together, we make up the revenue organization, leading our go-to-market strategy and aligning our goals as a unified team
• We put customers at the center, are results-driven, and are passionate about our impact on the strength and health of Sprout
• Individually, you’ll find plenty of opportunities to learn and grow
• Here, we want you to do your best work, think creatively, take risks, and make mistakes
• You define your own path
• Report to and collaborate closely with the Director of Events to produce and execute outstanding experiences for customers, prospects, and partners
• Build and manage event budgets with precision
• Use your expertise in event strategy and vendor sourcing (including RFP processes) to manage logistics—venue, F&B, A/V, collateral, gear, speakers, travel, signage, shipping, décor, and more
• Build brand visibility and showcase Sprout’s culture through hosted, partner, and sponsored events
• Bring passion, excellent communication skills, and a sharp eye for detail to create experiences that surprise and delight attendees
• Shape events to increase brand awareness, foster customer loyalty, and strengthen connections with prospects and the broader social community
• Within 1 month, you’ll plant your roots, including:
• Complete Sprout’s New Hire training program alongside other new Sprout team members
• Gain an understanding of Sprout’s marketing roadmap and processes
• Meet your teammates in the events, marketing, sales, and operations teams to understand the process for how we prioritize, plan, partner, and measure events
• Understand Sprout’s event history, as well as current event goals, core principles of guest experiences, and your role in bringing them to life
• Within 3 months, you’ll start hitting your stride by:
• Fully integrate yourself into the Events Team and with the Sprout event experience by assisting in Sprout marketing & employee events
• Drive plans for executing our remaining 2025 events
• Solidify relationships, expectations, and responsibilities with internal partners
• Master the tech tools, processes, and reporting dashboards Sprout’s event, marketing and sales teams use to make it all happen
• Confidently speak to Sprout event and marketing metrics and the role events play in achieving company goals with internal stakeholders
• Within 6 months, you’ll be making a clear impact through:
• Fully understand Sprout’s multiple audiences, and the role events play in connecting with them, and identify event opportunities to do just that in 2026
• Identify efficiencies in event processes to help deliver on aggressive 2026 event goals
• Regularly represent events with partners in the sales and marketing teams to ensure alignment, partnership, and continued education
• Work with the Director of Events to define your career goals and formulate a plan to make progress toward them
• Reach a level in executing work that requires little or no direction from the Director of Events
• Within 12 months, you’ll make this role your own by:
• Be a trusted source for event ideation, execution, and measurement that deliver on Sprout’s event expectations and goals
• Manage relationships with contractors to help maximize the impact of the team and deliver on pipeline goals from events