Senior Marketing Manager, Industrious
Product Marketing
$145-160k
+ Eligible for an annual bonus and participation in our long-term incentive program
Coworking & private office space
Be an early applicant
Coworking & private office space
1001+ employees
Be an early applicant
$145-160k
+ Eligible for an annual bonus and participation in our long-term incentive program
1001+ employees
Company mission
To meet people where they are to deliver a better work experience.
Role
Who you are
- If you're energized by building something from the ground up, influencing strategy across a complex organization, and are a hands-on executor with strong project management capabilities, this role is for you
- You're excited (not intimidated) by being the first person to build something in a complex environment. You see the blank page as an opportunity
- You're equally comfortable thinking strategically and executing hands-on. You'll write the framework and then write the one-pager
- You thrive in highly cross-functional environments and are naturally good at building trust and alignment with people across Product, Sales, Marketing and executive level leadership
- You have strong instincts for what makes a story land — and the craft to bring it to life in a deck, a doc, or a conversation with a senior stakeholder
- You're commercially minded. You care about how your work connects to pipeline, revenue, and business outcomes — not just a pretty deck
- 5-7 years of experience in product marketing, GTM strategy, or closely related marketing roles in a multi-product environment centered around experiences
- Demonstrated experience developing positioning, messaging frameworks, and go-to-market strategies — ideally across multiple products or segments simultaneously
- Experience launching products or services end-to-end, from strategy through execution and measurement
- Strong communicator and storyteller — able to distill complex ideas into crisp narratives and influence stakeholders at all levels
- Experience working closely with product, marketing, creative, and leadership teams to develop and launch new experiences
- Background in flex space, hospitality, real estate, SaaS, or other experiential or multi-location businesses preferred
- Comfort operating in ambiguity and building structure where none exists — this is a function of one, and you'll be setting the foundation
- Proficiency in Google Suite; familiarity with tools like HubSpot, Airtable, or similar a plus
- Bachelor's degree in Marketing, Business, or a related field; MBA a plus
What the job involves
- Industrious is hiring its first-ever Sr. Marketing Manager, Product Marketing — a foundational role that will shape how we bring our growing portfolio of products, brands, and experiences (digital and physical) to market
- This is a builder's role. You'll establish the product marketing function from scratch, create the frameworks and processes that don't yet exist, and become the connective tissue between Marketing, Product, Sales, and our business lines
- From positioning and messaging architecture to GTM strategy and sales enablement, you'll be the person who ensures Industrious tells a clear, compelling, and consistent story across every product and brand
- In addition to our core Industrious products and brand, you'll own and support some of our highest-priority commercial bets: driving the launches of new brands, scaling our non-private office product lines, partnering on digital product GTM including our mobile app, and supporting our growing Large Teams customer segment
- Develop and own positioning and messaging frameworks across all of Industrious's core product lines: Private Office, Team Suites, Access (Coworking), Day Passes, Meeting Rooms, and emerging innovations like Private Offices by the Hour
- Build and maintain positioning docs, messaging hierarchies, and competitive positioning for Industrious and its house of brands
- Translate complex product capabilities and workspace concepts into simple, compelling narratives that resonate with distinct buyer segments
- Serve as the internal expert on how each product and brand is differentiated in the market, and evangelize that clarity across the organization
- Own GTM strategy and launch execution for high-priority new brand launches — ensuring alignment across marketing, sales, product, and operations
- Support GTM strategy for the Large Teams segment, directly in service of the pipeline of deals
- Develop and execute go-to-market plans for digital product launches, including new features and enhancements to the Industrious mobile app, in close partnership with the Digital Product team
- Build scalable GTM frameworks and launch playbooks that can be repeated and refined as new products, markets, and innovations are introduced
- Be the connective tissue and owning the briefing between business units and our creative teams to get high quality marketing and sales materials delivered. This includes everything from updating the website, to creating, updating, and maintaining sales enablement collateral
- Own sales enablement across all brands and product lines — developing the materials, narratives, and tools that help our teams close deals with confidence and ensure our marketing materials are up to date!
- Partner closely with cross functional leaders to understand what's working in the field and continuously sharpen the stories and tools we put in their hands
- Help define the buyer/member segments, ICPs, and personas across Industrious's priority markets and product lines
- Synthesize market research, competitive intelligence, member feedback, and field insights into actionable inputs for product strategy, messaging, and GTM priorities
- Monitor the competitive landscape — flex space, coworking, and adjacent real estate and workplace solutions — and deliver insights that sharpen how we differentiate
- Act as a close collaborator and strategic partner to Digital Product, Marketing, Non-Private Office business lines, Managed By product lines, and Sales
- Help our product and business leaders make better decisions about roadmap priorities, packaging, and positioning based on market intel and customer insights
- Be the initial author of the the operating model, tools, and processes for a product marketing function that can scale with the business
Our take
Industrious was founded in 2012 when its creators noticed that people often work d better in hotel lobbies and coffee shops than in traditional offices. This inspired the company to develop flexible workspaces that blend the casual environment of public spaces with the resources, security, and professionalism of an office setting.
Shared flexible workspaces are nothing new, but Industrious has successfully differentiated itself from larger competitors like WeWork by focusing on management contracts with landlords rather than leasing properties. The company has seen its revenue triple in recent years and has even taken over WeWork's former headquarters in Manhattan.
As demand for smaller, flexible office spaces grows, Industrious is thriving. With partnerships like CBRE and its expansion into key markets, the company is ready to capitalize on the shifting trends in office space.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
May 2022
$100m
GROWTH EQUITY VC
Aug 2019
$80m
SERIES D
Total funding: $322m
Company benefits
- Healthcare - We care deeply about the physical and emotional well-being of our employees. That’s why we offer a range of plan options through United Healthcare, including a variety of employer-paid plans that provide coverage for employees and their families
- Flexible Vacation Time - At Industrious we have a flexible PTO policy. This encourages people to enjoy life outside of work, recharge and look after their mental and emotional health. Take the time you need to have a balanced and fulfilling personal life
- Paid Parental Leave - Families come in all shapes, sizes, and types. We welcome each new addition with generous paid leave so that you can bond with your new child
- Learning & Development Grant - We’re committed to your professional development. We’re proud to offer a yearly grant so that you can take a class or learn a new skill
- Employee Resource Groups - These groups support, promote, and celebrate team members united around shared characteristics or life experiences
Company HQ
Union Square, New York, NY
Leadership
Jamie Hodari
(Co-Founder & CEO)Prior to Industrious, they co-founded and served as the CEO at Kepler, a rapidly growing experimental university that Scientific American called a "daring global experiment" to bring "top-tier instruction to the neediest parts of the planet."
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