Senior Manager of Growth Marketing, Homebase
+ Stock Options
More information about location
2 days a week in office (Spadina Ave, Toronto)
Employee scheduling software for small businesses
Job no longer available
Employee scheduling software for small businesses
501-1000 employees
Job no longer available
+ Stock Options
More information about location
2 days a week in office (Spadina Ave, Toronto)
501-1000 employees
Company mission
To make work easier for small businesses and their teams.
Role
Who you are
- 3-5+ years of hands-on channel experience across paid search, paid social, paid app, display, and offline channels in a B2B SaaS environment (bonus if you have experience with PLG or freemium motions)
- Experience crafting and running web and channel experiments (both digital and offline) to drive new customer acquisition
- Experience using paid marketing tools (e.g., Google Ads), marketing analytics and tracking tools (e.g., Google Analytics, Google Tag Manager), search and SEO tools (e.g., GSC, SEMRush, Ahrefs), data visualization tools (e.g., Looker / Tableau), as well as experience with Excel / GSheets and SQL
- Strong analytical and problem-solving skills with the ability to help us assess and forecast opportunities, manage month-to-month budgets, and evaluate marketing efficiency
- Strong understanding of marketing principles and strategies
- Track record of being entrepreneurial and a self-starter with a high level of ownership
- Excellent communication and interpersonal skills with the ability to collaborate effectively with cross-functional teams and present complex ideas in a clear and concise manner
- Resourceful, fundamentally curious, and relentless in understanding the “why”. Possesses a sense of urgency in line with our value of “No Day Wasted”
- A lover of local businesses — supporting and building great products for them
- Ability to collaborate in office weekly on Tuesdays and Wednesdays
What the job involves
- We are looking for a Senior Manager, Growth Marketing to help us increase the velocity and effectiveness of new customer acquisition
- Reporting to the Director of Growth Marketing, you will work closely with the channel leads to identify, test, and validate new channels and tactics that we can reliably add to our media mix
- Developing and executing on our channel testing roadmap and acquisition strategy across multiple net new paid and organic channels to drive efficient and scalable acquisition
- Taking a best-in-class approach to multi-channel marketing by working with channel leads across paid, organic, and CRO to ensure we are continually evolving and driving outsized revenue growth within our funnel
- Partnering cross-functionally with Product Growth, Product Marketing, Lifecycle Marketing, Sales, and RevOps to drive revenue performance in both core and net new channels
- Improving scalability and efficiency within our existing Paid Media channels by identifying improvements and areas of opportunity
- Fostering a data-driven and analytical culture across all of Marketing
Application process
- Meet the Talent Acquisition team
- Meet the Hiring Manager
- Participate in a Technical Interview
- Meet the Leadership team
- Professional Reference Checks
- Background Check + Offer Stage
- Welcome to the team, Homie💜🎉
Our take
Homebase provide employees and businesses with time tracking applications, with a range of other HR functionality built in. Homebase automates the process of managing employee scheduling, and also helps companies improve internal communications.
The company contributes to the reduction of paperwork in an office by turning an array of devices into time clocks that track hours and overtime, while also providing payroll support. This makes it easier for companies to remain in sync, running a more efficient operation as a result.
Given that Homebase's customer base of small businesses is not able to pay a lot for its product, scale is the key driver in the company's future success. With over 100,000 customers already, its significant venture capital backing will ensure that the company will be able to grow (notably it's investing in Canadian talent) to provide its services on a profitable scale.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
29% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Apr 2024
$60m
SERIES D
Nov 2021
$30m
GROWTH EQUITY VC
Total funding: $189m
Company benefits
- Stock Options - everyone is an owner
- Comprehensive Insurance Plans
- 401(k) program +4% company match
- Hybrid and in office work based out of Houston, Texas
- Top-of-the-line equipment and home office $
- Annual Holidays and Accrued PTO
- A dynamic, well-connected, productive team
- Fun company activities
Company values
- In service: We are here to make life better for local businesses, managers, and hourly workers. Everything we do is to serve them
- No day wasted: Our mission is big, so we act with urgency in everything we do. We find creative ways to test ideas and learn today so that we focus on the right things tomorrow
- Purple standard: We don’t choose between doing it quickly and doing it right. We believe in craftsmanship and signing our names to work that we are proud of
Company HQ
Yerba Buena, San Francisco, CA
Articles
Leadership
John Waldmann
(CEO)BA Political Science at Stanford. Associate at Boston Consulting Group, then KKR Capstone, before founding Homebase in 2014.
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