Director of Brand and Creative Marketing, GoGuardian
$175-200k
+Stock option plan +Bonuses
Ed-Tech software for K-12 schools
Job no longer available
Ed-Tech software for K-12 schools
201-500 employees
Job no longer available
$175-200k
+Stock option plan +Bonuses
201-500 employees
Company mission
To transform education by helping schools implement, manage and understand technology.
Role
Who you are
- 10+ years of related advertising agency or internal brand management and creative team leadership experience
- Track record of success creating and executing integrated campaigns, event experience design, video, audio, digital, social content, website pages, and marketing and sales collateral
- Strong understanding of brand strategy, positioning and messaging, and mechanisms to measure equity and perception in the marketplace
- Hands-on experience in developing creative, including copywriting, graphic design, and brand creation
- Previously managed creative individual contributors across copywriting, design, production, and brand marketing
- Passionate about brand development and systems design
- Able to inspire a new perspective and rally team members around ideas
- Skilled at building productive relationships at all levels throughout our organization and with external partners
- Excellent communication and interpersonal skills
- Eager to take initiative in a fast-paced, ever-changing, dynamic environment
- Fueled by the opportunity to truly impact the education landscape
What the job involves
- We’re looking for a Director of Brand Marketing & Creative to build equity in GoGuardian’s portfolio of products and the creative execution of marketing initiatives
- In this role, you’ll define, execute, and deliver a consistent, high-quality and differentiating creative output spanning across company-wide initiatives to effectively communicate our brand story and connect with target audiences
- You’ll lead a multidisciplinary brand and creative team, including: copywriters, designers, production, and brand team members as well as agency partners and contractors, and report to the VP, Head of Marketing & Communications
- The ideal candidate will have a strong understanding of brand strategy, positioning and messaging and a successful track record in developing impactful and differentiating creative spanning across initiatives company-wide
- Develop and refine GoGuardian the brand strategies for GoGuardian and Pear Deck Learning, ensuring they align with our forward-facing strategy and overall business objectives
- Conceive and implement concepts, guidelines, and systems design across various creative projects and oversee them to completion
- Ensure high-quality creative output that meets brand standards and resonates with our target audience across asset types, including: video, audio, digital, website pages, event design, and marketing and sales collateral
- Lead a multidisciplinary creative team providing direction on creative strategy for the development of integrated marketing initiatives across ideation sessions, concept development, and asset and content creation
- Partner with business stakeholders and executive leadership to ensure alignment and effective execution of brand initiatives, representing the Brand & Creative team in presentations and strategic discussions
- Track and analyze brand performance metrics to measure the effectiveness of campaigns and make data-driven recommendations
- Recruit, manage, and inspire the creative team with best practices, fresh ideas and perspectives, and coaching through concept development, creative recommendation of ideas, and revisions
- Oversee multiple projects through all stages of development in partnership with Production and Marketing Operations
- Anticipate challenges and escalate roadblocks such as budget and resourcing constraints or unmet dependencies
Our take
GoGuardian provides filtering, classroom engagement and mental health tools for educators. This supports better classroom management, student engagement and online safety - without users having to rely on multiple platforms.
Among GoGuardian's product capabilities, users will find real-time monitoring for students' device screens, a feature to identify at-risk students and the 2024-launched single click tutoring support. The major questioning of the suite surrounds how student safety and privacy remain balanced, which is a challenge the company must continue to face.
Millions of students across over thousands of US school districts are served by GoGuardian's software. With schools increasingly turning towards digital education systems, the company is well-positioned to expand its services.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
-6% employee growth in 12 months
Company
Funding (2 rounds)
Aug 2021
$200m
GROWTH EQUITY VC
Apr 2014
$0.2m
ANGEL
Total funding: $200.2m
Company benefits
- Health insurance: 90% for you (100% HMO) and 50% for your dependents
- 401(k) retirement savings plan with company match
- Comprehensive time-off package, including flexible time off, sick time, 13 company holidays, quarterly wellness days, and a paid year-end holiday break
- 24 hours and 7 days a week, free confidential services include personal coaching, counseling, self-care apps, and much more!
- Employee stock option
- Company-supported growth
- Paid parental leave for up to 14 weeks
- Company paid short and long-term disability
- A fertility and adoption program to help you support your family needs
- Relax, recharge, and refresh with weekly yoga classes and guided meditation
Company values
- Engage with courage - Move the business forward by being fearless, speaking up, and challenging convention
- Think Customers First - Put customers at the center of every decision and continuously seek ways to positively impact their experience—whether serving them directly or indirectly
- Seek Solutions Together - Collaborate as a unified team working toward common goals, combining diverse viewpoints and relevant data to make informed decisions that solve business challenges
- Commit with accountability - Hold ourselves to the highest possible standards, own our words and actions, and fulfill our promises
- Experiment and learn - Embrace a growth mindset by taking chances, testing new ideas, and failing fast to innovate
- Advocate for All - Seek to understand our colleagues’ experiences, serve as an ally, strive to work with others who share our principles, and aim to achieve equitable outcomes that support all learners
Company HQ
El Segundo, CA
Articles
Leadership
Advait Shinde
(Co-Founder & Chair)Worked at Google as an engineer, helping to launch key products such as Google Pay (formerly Google Wallet). Co-founded GoGuardian as CTO in 2014, becoming CEO in 2017 and Chair in 2024.
Rich Preece
(CEO)Previously COO at LegalZoom, SVP and US GM of QuickBooks by Intuit, and Senior Marketing Manager for the Chicago Association of Direct Marketing.
Share this job
View 6 more jobs at GoGuardian