Director of Social Media & Community, Away
$153-162k
2+ days a week in office
Luggage for the modern traveller
Job no longer available
Luggage for the modern traveller
501-1000 employees
Job no longer available
$153-162k
2+ days a week in office
501-1000 employees
Company mission
To transform travel through products and stories that inspire people to get away more.
Role
Who you are
- You have a minimum 8 years of relevant work experience in social media, influencer and/or community marketing
- You’re a creative thinker with deep familiarity of the social landscape—always keeping a finger on the pulse of the category and translating what you see into innovative strategies
- You’re a strong leader—someone who people want to learn from, work with, and are inspired by
- You love data and have a keen ability to analyze and translate results into action
- You are customer-obsessed—you understand our customer and how to speak to them at every touchpoint
- You have exceptional communication and story-telling skills that bring passion, energy and inspiration to the forefront
- You obsess over how our brand shows up and have exceptionally high personal and team standards
- Team player with a “no task is too small” attitude
- Enjoys working in a fast-paced and ever-changing environment
- Passionate about transforming travel (but that’s a given!)
What the job involves
- This role is tasked with developing social-first strategies and programs that fit within our overall marketing strategies, and then overseeing a team of social and community managers that will execute on them at scale. This is a key leadership role in the Brand Marketing team and will report to our VP, Brand marketing and will be based in our New York City office with in-office attendance required twice weekly
- Define vision and strategy for a comprehensive, integrated social media and influencer marketing practice that amplifies our overall marcom strategy and drives tangible business impact
- Create focused platform-specific execution strategies for both organic social and influencer that leverage platform strengths and clearly define role of platform within overall marketing ecosystem
- Implement innovative tactics that leverage consumer insights and brand strategy to build a best-in-class engagement approach that results in meaningful and long-lasting relationships with our community
- Maintain a deep understanding of the always-evolving social and cultural landscape: including competitive considerations, content trends, features and innovations within existing platforms, and a constant eye on the next big thing—consistently driving the right content and platform mix for Away
- Develop and maintain a nimble approach to execution across social and influencer that allows us to leverage these channels to quickly respond to and support business needs
- Structure and oversee a team that aligns with, and can best execute against, defined vision and strategy
- Champion brand strategy, brand aesthetic and brand standards across all touchpoints and content execution; define and deliver a consistent creative approach that is fully Away but imagined through a social-first lens
- Oversee content development, distribution, and community management across all major social media platforms including Instagram, Twitter, Facebook, TikTok and Pinterest
- Oversee and lead editorial calendar that incorporates overall social media strategy
- Stay current with social media trends and incorporate, as appropriate, to improve the customer experience, drive sales, and leverage ongoing customer involvement
- Set goals, track, analyze and report performance, identifying and implementing recommendations for improvement and growth
- Serve as a thought leader; audit our current process and creative/editorial direction; provide direction for internal partners; lead monthly content brainstorms
- Conceptualize and lead the creation of compelling content for Instagram feed, stories, reels & TikTok; look for ways to stand out on social media and jump on new trends
- Work in lock steps with paid media team to ensure a 360-degree approach to marketing
- Guide community management best practices and establish a process for generating and amplifying testimonials and transformational stories from our community
- Identify opportunities to partner with like-minded brands and influencers to expand brand awareness and customer engagement
- Create our influencer marketing strategy, including always-on seeding, launch campaigns, and paid partnerships
- Strategize and develop influencer marketing campaigns to support product launches and drive brand awareness and reach on Instagram, TikTok, Youtube, and other platforms
- Build a nascent social and influencer strategy into an awareness and traffic driver for the Brand; develop strategy, processes, and performance evaluation from scratch
Our take
Away took on a market that was being ignored by everyone else - luggage - and it's had great success bringing innovation to a product that has been unchanged for decades. With simple touches like adding a mobile charging pack inside the suitcase, it has given luggage a huge overhaul. Over the years, Away has demonstrated resilience and adaptability, navigating industry challenges while continuing to evolve it product offering and customer experience.
With this in mind, the company has focused on strengthening its foundations, from refining its core collection to investing in team culture and expanding its retail footprint. Strategic partnerships with leading travel brands, including United Airlines, have further reinforced its relevance in the travel space, positioning Away as a design-led company continuing to grow alongside today's travellers.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Jun 2020
$35m
LATE VC
May 2019
$100m
SERIES D
Total funding: $216m
Company benefits
- Equity & ownership: Be a part of our future through equity options, sharing in the upside of our business
- Paid time off: Find balance through our paid time off programs, including vacation and wellness time
- Health insurance: Take care of yourself and your family through our health insurance offerings
- Get Away in style: Build your travel uniform through discount codes, product stipends, and giveaways
Company HQ
SoHo, New York, NY
Leadership
Jessica Schinazi
(CEO)Jessica joined Away in 2024 as a President, moving into the role of CEO and Board Member in 2025. Prior to this, she spent 3 years at Dyson as an SVP of Business Development and Transformation (Americas) and as a President (Americas).
Salary benchmarks
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