Senior Segment Marketing Manager, MURAL
R&D
$130-160k
+ Bonus
Digital workspace for visual collaboration
Open for applications
Digital workspace for visual collaboration
501-1000 employees
Open for applications
$130-160k
+ Bonus
501-1000 employees
Company mission
To inspire and connect imagination workers globally by providing teams the means, the methods, and the freedom to innovate from anywhere.
Role
Who you are
- SaaS experience is required (familiarity with SaaS metrics, digital channels, and product-led growth models)
- 7+ years in B2B marketing, with proven experience building integrated campaigns for technical audiences
- Experience marketing to R&D, product, engineering, or design teams; ability to understand their workflows, tools, and priorities
- Strong research skills—comfortable conducting both quantitative and qualitative analysis to inform strategy
- Exceptional project and stakeholder management skills, able to lead cross-functional initiatives end-to-end
- Excellent communicator and storyteller, able to translate complex ideas into clear, compelling narratives
- Comfortable experimenting with new approaches, including the use of AI tools to improve efficiency and insight generation
What the job involves
- As part of the Marketing & Strategy insights team, segment marketing managers own the go-to-market strategy for one of our defined audiences. In this role, you’ll focus on collecting and translating market, competitor, and customer insights into thoughtfully designed & orchestrated marketing campaigns that activate & engage both prospects and existing customers
- You will lead go-to-market and lifecycle strategies for the R&D segment - targeting users in product management, engineering, UX, and design. You’ll own the full buyer and customer journey for this audience, bringing a data- and insight-driven approach to growing engagement, adoption, and value realization
- This is a highly cross-functional role, partnering closely with Product, Sales, Lifecycle, and Design to create targeted campaigns and programs that resonate with R&D teams and the way they work
- Own marketing strategy for R&D use cases (e.g., agile planning, sprint retros, design workshops)
- Develop personas, messaging, and journey maps for product managers, engineers, UX, and design leaders
- Partner with Product, Lifecycle, and Sales to build cohesive campaigns that connect product launches, adoption programs, and customer success motions
- Lead demand generation, thought leadership, and retention initiatives that engage R&D audiences across the customer lifecycle
- Track and analyze product usage, engagement, and lifecycle health for the R&D cohort to identify opportunities for deeper value realization
- Serve as the voice of the R&D segment, surfacing customer insights, feedback, and trends to influence go-to-market strategy and product roadmaps
Our take
Mural is a virtual collaboration platform that caters both to the increasing demand for visual work methods and the shift towards remote working. Functioning more like a team- or business-wide whiteboard than a chat room, it is part of a developing trend away from single-channel platforms like Slack and towards a more integrated collaborative workspace.
Founded in 2011, Mural is an early entrant in an increasingly crowded field which includes rivals such as Gather and Tandem. However, it stands out with the flexibility of its approach to multi-functional virtual spaces and range of integrations. This has allowed it to gather a large customer base in a diverse range of companies including IBM, Autodesk and SAP.
The company boasts strong development, securing multiple funding rounds early in its journey that grew its valuation beyond $2 billion. It has since successfully found a more mature direction through leadership changes and a rebrand, continue its growth in a new phase for the company.
Steph
Company Specialist at Welcome to the Jungle
Insights
-25% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jul 2021
$50m
SERIES C
Aug 2020
$118m
SERIES B
Total funding: $216.8m
Company benefits
- Company equity
- Health insurance
- Fertility benefits
- MURALvida stipend
- Fully remote team
- Flexible time off
- Parental leave
- End of Year Closure
- Design thinking trainings
- MURAL free forever plan
- 401(k)
Company HQ
Chinatown, San Francisco, CA
Leadership
Leigh-Margaret Stull
(CEO)Previously spent 13 years at CareerBuilder, in roles including CPO/CMO and COO. Former Innovation Advisor, Business Consultant and Change Management Leader.
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