Growth Marketing Lead, Ntropy Network

• Demand-generation experience:
• Possess a deep understanding of demand generation principles and techniques
• Demonstrate a track record of successful demand generation campaigns in a B2B environment
• 2+ years of experience in growth marketing at a high-growth B2B startup:
• Proven experience in driving growth and achieving marketing objectives in a fast-paced, high-growth startup environment
• Familiarity with the unique challenges and opportunities associated with B2B marketing
• Previously owned top of funnel:
• Have prior experience in managing and optimizing top-of-funnel marketing activities
• Understand the importance of attracting and engaging high-quality leads at the early stages of the customer journey
• Accountable:
• Take ownership of projects and deliverables, ensuring deadlines are met and goals are achieved
• Exhibit a results-oriented mindset, consistently striving for excellence and exceeding expectations

Desirable

• As a Growth Marketing Lead, your mission is to drive company growth through effective marketing strategies
• You will generate leads across the marketing funnel, execute top-of-funnel campaigns, optimize results through testing, and experiment with new approaches
• Supporting various marketing campaigns, you will contribute to setup, audience creation, copywriting, and reporting
• With your expertise in demand generation and accountability, you will help achieve target-based marketing goals and propel our company forward
• Increased lead generation: Successfully drive a steady stream of qualified leads across the marketing funnel, contributing to overall business growth
• Improved campaign performance: Continuously optimize campaigns based on data insights, resulting in increased engagement, conversion rates, and ROI
• Effective experimentation and innovation: Implement and measure the impact of various experiments, identifying successful tactics and strategies to enhance marketing efforts
• Seamless campaign support: Provide efficient support in campaign setup, audience creation, copywriting, and reporting, ensuring smooth execution and accurate measurement
• Collaborative contribution: Actively collaborate with cross-functional teams, sharing insights, and contributing to the overall marketing strategy and success of the organization