$130-145k
Office located in Metro-Area
Personalized vitamins and other health supplements
Job no longer available
Personalized vitamins and other health supplements
101-200 employees
Job no longer available
$130-145k
Office located in Metro-Area
101-200 employees
Take the guesswork out of feeling better by helping people build custom vitamin routines based on their unique needs.
Desirable
The direct-to-consumer health space has quickly become a hot area for investment, particularly as wellness has become more top-of-mind for people in recent years. At the same time, it's an overwhelming experience shopping for vitamins and supplements that’s right for you.
Care/of is shaking up the industry with a DTC brand for personalised vitamins and supplements. The company focused on simplifying the shopping experience with an initial quiz, top customer service and an easy-to-manage subscription service.
After a $225m acquisition by Bayer, Care/of has used its parent company's incredible resources, supply-chain infrastructure and reach to accelerate its growth to the next level.
One thing that Care/of must be wary of is losing its customer-friendly, contemporary feel after the acquisition. The company has got impressive momentum which cannot be stifled by its new pharmaceutical giant owner.

Kirsty
Company Specialist at Welcome to the Jungle
0% employee growth in 12 months
Dec 2019
$40.7m
LATE VC
Aug 2018
$29m
SERIES B
NoHo, New York, NY
Craig Elbert
(CEO)Previously VP of Marketing at Bonobos. Before that, worked at Universal Pictures and MTV. Attended Wharton.
Akash Shah
(CPO/CTO)Co-Founded two technology startups before Care/Of - Hometeam and Spur, the latter of which was acquired by RewardStream. Graduated from Wharton.
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