Director of Product Marketing, Luma Health
$190-210k
+ Equity (stock options)
Operational AI for healthcare
Job no longer available
Operational AI for healthcare
201-500 employees
Job no longer available
$190-210k
+ Equity (stock options)
201-500 employees
Company mission
To make it easy for patients to connect to their healthcare provider in a way that’s modern and mobile-first.
Role
Who you are
- 10+ years of experience in product marketing for B2B organizations (SaaS and/or healthcare experience preferred)
- Entrepreneurial minded self-starter who is able to function in a lean marketing structure in a company with aggressive growth goals
- Experience creating compelling corporate messaging. Passion and curiosity about the customer and developing value-driven messaging and content
- Experience collaborating effectively with product, sales, and customer success to achieve results
- Superior communication, presentation and interpersonal skills
- Demonstrable experience positioning and launching differentiated B2B software that exceeds business expectations (ideally in healthcare)
- Experience managing and researching product positioning and competitive analysis
- Organized, detail-oriented, and motivated team player with a positive attitude
- Ability to work in a fast-paced team environment
- If you’re excited about this role but your past experience doesn’t align with every qualification in the job description, we encourage you to apply. You may be just the right candidate for this or other roles
What the job involves
- This role is responsible for defining the market narrative, driving go-to-market excellence, and ensuring the organization is ready to win every product launch
- You will act as the central point of coordination between Product, Sales, Marketing, Customer Success, Delivery, Partnerships, and Engineering to align positioning, packaging, pricing, enablement, and launch plans across Luma Health’s product portfolio
- You turn customer insight into crisp messaging, translate product value into revenue impact, and create the playbooks that help teams sell, adopt, and expand
- Depending on experience, this role may be scoped as an individual contributor or a people manager
- Create alignment across sales, product, engineering, and marketing functions to understand the product strategy, and develop messaging frameworks that support value drivers and customer stories
- Lead the planning and launch of new capabilities, releases, and products, and manage the cross-functional execution of the plan
- Partner with the Director of Marketing Communications and Content team to create sales presentations, written and multimedia content, and other collateral related to our products to drive top-of-funnel engagement and accelerate the buyer’s journey
- Be the expert on our buyers across all segments. Help to refine our target market, refine our ICP, and persona definitions
- Develop the “voice of customer” playbook and leverage it to inform messaging and product education
- Support the development and delivery of speaking engagements that evangelize our products and offerings across our target markets
- Maintain knowledge of the industry and competitive landscape. Be an expert on our partners and competition, and how they are positioned
Our take
Missed appointments cost the US healthcare industry over $150B annually, cancellations frequently go un-rescheduled, and distant appointment bookings leave patients dissatisfied and prone to defect from providers. All these are common and significant healthcare issues that Luma Health aims to solve with its streamlined patient-provider, mobile-first, communication platform.
Luma is embedding its product throughout the healthcare sector by way of strategic partnerships and integrations, including Uber Health, Cisco Webex Teams, and Carecloud.
Recently, Luma expanded its platform with the acquisition of Tonic Health, enhancing patient intake, electronic consent, and patient-reported outcome capabilities while deepening Oracle Health EHR integrations. The combined company now serves over 1,000 health systems and 100M patients across the US, UK, Canada, and the Caribbean.
Luma's Operational AI platform orchestrates workflows across access, engagement, intake, and payments - saving over 2M staff hours in 2025 alone. With innovation like conversational agents and intelligent order management, Luma is redefining healthcare operations.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Nov 2021
$130m
SERIES C
Aug 2019
$16m
SERIES B
Total funding: $155.7m
Company HQ
Downtown, San Mateo, CA
Leadership
Adnan Iqbal
(Co-Founder & CEO)Adnan graduated from Stanford with an MS/MBA in General Management, Global Leadership and Innovation. Previously, he was a Consultant at Deloitte, a Manager, Senior Manager, and Market Planning Manager at Genetech, and a Social Entrepreneur Lab Fellow at Hasso Plattner Institute of Design at Stanford.
Tashfeen Ekram, MD
(Co-Founder & CMO)Tashfeen studied Medicine at Michigan. He then founded Healthkibo.com and worked as a Consultant for Keas and Ortotele. He has also worked in Radiology, currently as a Diagnostic Radiologist for Alata Vista Radiology.
Aditya Bansod
(Co-Founder & President)Aditya began his career as a Software Developer at QuakeWireless. He then spent time at Microsoft as a Lead Program Manager and at Adobe Systems as a Principal Product Manager.
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