Campaign Marketing Manager, Scribd

$64-120k

Salary dependent on location within the US; In Canada, the reasonably expected salary range is between $80,500 CAD[minimum salary in our lowest geographic market] to $119,250 CAD[maximum salary in our highest geographic market] + Equity in all locations

Mid and Senior level

Remote from Canada, US

More information about location

E-book and audiobook subscription service

Job no longer available

E-book and audiobook subscription service

201-500 employees

B2CLearningEntertainmentSocial

Job no longer available

$64-120k

Mid and Senior level

Remote from Canada, US

More information about location

201-500 employees

B2CLearningEntertainmentSocial

Company mission

To revolutionize the way the world reads and learns.

Job

Company

Role

Who you are

You have experience creating and leading strategic and cohesive marketing plans that drive business results
The ideal candidate will be comfortable managing cross-functional workstreams (across Product, Content Acquisition, Brand, Comms, and Creative Teams) from brief through reporting, ensuring integrated campaigns are aligned upon and delivered against, ultimately leading to impact in the market
The ideal candidate appreciates brand, lifecycle, and growth marketing, with an eye for equal parts creative and tactical execution, always coming to the table with new and innovative ideas
This is an opportunity for someone who is great at thinking both strategically and tactically and doesn’t shy away from team collaboration and project management
4-6 years in marketing with a focus on cross-functional campaign execution and/or marketing operations within a subscription service and/or tech brand environment
Varied background across marketing disciplines and channels such as brand, integrated marketing, social, retention and performance marketing
Ability to support transformation of insights into detailed marketing campaign briefs with innovative thinking and defined ideas
Track record of defining and executing campaign strategies that deliver against funnel metrics and KPIs
Strong organization and project management skills and the capacity to manage multiple complex projects at once
Highly collaborative with experience project managing peer teams through tactical planning and execution
Forward-thinking, analytical and problem-solving mindset; experience in navigating fast-paced, ambiguous environments
Highly organized , detail oriented and self-motivated
Bonus points if you have agency experience and/or worked with a global brand

What the job involves

We are seeking an expert integrated marketer to bring cohesive campaigns to market across channels
Reporting to the Senior Manager, Brand Marketing, this role will develop and implement integrated marketing strategies spanning all parts of the customer journey
In this role you’ll help us elevate our brand narrative and marketing launches with prospect and user audiences
You’ll build end-to-end, multi-channel initiatives – inclusive of product, blog, SEO, email, PR, social, influencer, events, etc – that yield increased brand awareness, increased user acquisition, and prospect acquisition
Drive the development and execution of integrated marketing programs and campaigns
Partner with cross functional partners to support campaigns, programs, and tentpole moments, with consistent communication. You will be the point person
Understand, utilize and integrate consumer and industry research to maximize impact when designing campaigns
Own campaign performance metrics across the funnel, tracking, continually optimizing for efficiency and scale to generate best practices, and communicating results internally
Manage contracts and agreements with external partners when required

Our take

The world's biggest site for social reading and publishing, Scribd's website has over 250 million unique visitors each month and a vast content library, consisting of over 200 million audiobooks, magazines, ebooks and newspapers as well as media created by the Scribd community.

While Scribd is the largest social reading site, it is not alone in offering this kind of media. It competes against some major players, the largest of which are Amazon's Kindle and Audible offerings, but also includes the likes of BookMate and the non-profit Internet Archive. Where it stands aside is in its feature-rich reader and the sheer diversity of its library, which, thanks to partnerships with several major publishers, features numerous popular titles as well as a range of independent creators.

Further differentiating it from competitors, the company taken a firm stand on social issues, in particular the recent wave of book bannings taking place across the United States. By making the banned titles freely available it hopes to do its part in preserving literary freedom. With this tendency showing no signs of slowing down, Scribd's intervention in this area could prove to be important.

Kirsty

Company Specialist at Welcome to the Jungle

Insights

Top investors

0% employee growth in 12 months

Glassdoor (2.5)

Trustpilot (1.3)

Company

Funding (last 2 of 7 rounds)

Nov 2019

$58m

LATE VC

Jan 2015

$22m

LATE VC

Total funding: $105.8m

Company benefits

Healthcare Insurance Coverage (Medical/Dental/Vision): 100% paid for employees
12 weeks paid parental leave
Short-term/long-term disability plans
401k/RSP matching
Tuition Reimbursement
Learning & Development programs
Quarterly stipend for Wellness, Connectivity & Comfort
Mental Health support & resources
Free subscription to Scribd + gift memberships for friends & family
Referral Bonuses
Book Benefit
Sabbaticals
Company wide events
Team engagement budgets
Vacation & Personal Days
Paid Holidays (+ winter break)
Flexible Sick Time
Volunteer Day
Company-wide Diversity, Equity, & Inclusion programs

Company HQ

China Basin, San Francisco, CA

Leadership

Trip Adler

(CEO)

Having studied at Harvard until 2006, they co-founded Scribd in March 2017. They have worked as CEO ever since then.

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