Senior Marketing Operations Specialist, Alteryx
Lead to Opportunity
$90-115k
Analytics & data science automation
Job no longer available
Analytics & data science automation
1001+ employees
Job no longer available
$90-115k
1001+ employees
Company mission
To empower companies and organizations to fix complex societal and business problems.
Role
Who you are
- Strong analytical skills and a data-driven mindset
- Ability to lead and implement change in a dynamic environment
- Exceptional communication skills with the ability to effectively negotiate, manage stakeholder expectations, and align strategies across Marketing, Sales, and the Enterprise Applications teams for smooth transitions between lead to opportunity phases
- Strategic thinker with a focus on process improvement and technological innovation
- Skilled in digital marketing, CRM systems, data analytics, and product management
- Proficient in marketing analytics, project management, and deriving actionable insights
- Strong in gathering business requirements and translating them into functional specifications and user stories
- Excellent in writing concise user stories and managing backlogs
- Superior communication and coordination skills across sales, marketing, and product teams
- Bachelor’s degree in Marketing, Business Administration, or related field
- 3-5 years of relevant experience focusing on marketing process management and technology
- Experience in managing product development from conception through market launch, particularly aligning with the lead to opportunity phase
- Demonstrated ability to lead cross-functional teams in a dynamic environment
What the job involves
- The Lead to Opportunity Specialist is a crucial part of the Go-To-Market team, responsible for optimizing processes and systems during the lead to opportunity phase of the customer journey
- This role integrates process management, marketing technology, and data analytics to enhance marketing operations
- Key responsibilities include ensuring efficient lead follow-up, conducting lead segmentation analysis, overseeing opportunity tracking, supporting data integrity, and driving continuous improvement in marketing workflows, all aimed at aligning with the organization's revenue strategy and improving lead conversion and pipeline efficiency
- Develop and refine marketing processes aimed at enhancing the lead to opportunity phase, aligned with broader business objectives
- Participate in cross-functional projects to select, implement, and optimize CRM and marketing automation tools to enhance lead tracking and conversion
- Analyze lead conversion effectiveness, using data-driven insights for improvement
- Partner across teams to ensure lead follow-up processes are efficient, understood (including sales enablement and training on lead management), adhered to with proper SLA monitoring and governance, and oversee processes to ensure continuous movement through the funnel
- Partner with stakeholders in data science and sales to conduct lead segmentation analysis, and analyze and optimize target audience efficiency and accuracy
- Ensure accurate conversion of leads to opportunities, track and manage conversion processes, and identify bottlenecks or inefficiencies to improve pipeline analysis and KPI tracking
- Lead marketing workflow improvements, emphasizing campaign management and lead nurturing processes
- Support data integrity in the CRM and ensure compliance with internal policies for lead to opportunity conversion processes
- Establish and maintain KPIs specific to the lead to opportunity phase and provide regular reports to senior management
- Drive change within marketing operations, promoting new tools and practices to enhance lead to opportunity efficiency
- Success Measures:
- Demonstrated improvements in marketing process efficiencies and campaign performance
- Increased lead generation and conversion rates due to optimized marketing processes
- Positive stakeholder feedback on the integration and effectiveness of marketing systems
Our take
Alteryx brings a suite of tools to automate data driven processes on a large scale, massively speeding up data based procedures. The system also uses AI to analyse data and provide insights to enable rapid decision making.
What Alteryx does differently from other data science tool developers is focus on the accessibility of its software, taking a low code / no code approach. This allows for greater collaboration between people with differing skill sets, speeding up processes for its users.
The business has made some strategic partnerships over time, most notably with Snowflake and Blue Prism. With AI becoming more, Alteryx is projected to make major inroads in its market as more companies turn to automated solutions for data analysis.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
51% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Oct 2015
$85m
SERIES C
Oct 2014
$60m
SERIES B
Total funding: $217m
Company benefits
- Medical, Dental & Vision
- Health Savings Account
- Flexible Spending Account
- Fertility Benefits
- Paid Parental Leave
- Global Employee Support
- Short-Term & Long-Term Disability (plus Life & AD&D)
- Supplemental Employee Life (plus Spouse Life & Child Life)
- 401(K) with Matching
- Dependent Care & Commuter FSAs
- Pet Discount Program
- Tuition Assistance
- Business Travel Insurance
- Wellness Allowance
Company values
- Customer First - We are relentlessly focused on customer success and always put the customer first
- Accountability - We hold ourselves accountable for results and deliver the best in everything we do
- Equality - We believe in diversity, inclusion, and equality and a culture where everyone feels welcome
- Integrity - We believe in honesty, trust, and operating with the highest integrity in everything we do
- Empowerment - We empower everyone to make an impact and invest in each person’s talent to achieve more together
Company HQ
Quail Hill, Irvine, CA
Articles
Leadership
Dean Stoecker
(Executive Chairman)Started their career as a Sales Manager at D&B and Strategic Mapping for 6 years, before working as CEO of SRC for 13 years. In 1997, they co-founded Alteryx, serving as CEO from 2010, and has been Executive Chairman since 2020.
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