Senior Brand Manager, Riot Games
Global Marketing, Game Marketing
$140.1-194.9k
Plus equity
Player-focused game development platform
Job no longer available
Player-focused game development platform
1001+ employees
Job no longer available
$140.1-194.9k
Plus equity
1001+ employees
Company mission
To be the most player-focused game company in the world.
Role
Who you are
- 6+ years experience in brand strategy and campaign management
- Experience in brand management and strategy for a gaming, lifestyle, or notable consumer brand
- Expertise in planning, developing, and executing successful strategy briefs that inspire creative activations and consumer-led campaigns across a wide array of channels and budgets
- Experience influencing marketing and product leaders and collaborating across multiple teams
- An understanding of brand marketing metrics and the tactics employed to improve them
- Intimate knowledge of the fast-moving global games marketing landscape, current competition, innovations, trends and how they impact our business
Desirable
- Experience applying hypothesis-driven thinking and using tools to analyze data and report results
- Experience both brand-side with a global CPG, gaming, lifestyle, or notable consumer brand, as well as agency experience as a strategist
- Experience optimizing marketing activations across multiple channels
- Experience working on cultural brands and lifestyle marketing that serve passionate audiences and fanbases
- Excellent project management skills and ability to prioritize and stay organized in a fast-moving environment
What the job involves
- Lead strategic key global product branding initiatives and present the brand's development to relevant partners and senior executive stakeholders
- Craft best-in-class campaign briefs, develop go-to-market plans, and define the player journey to guide global campaign execution and lead League of Legends marketing beats throughout the year across various sizes of investment
- Provide strategic direction on player activations to support creative innovation and ensure delivery of global marketing materials is on message and brand
- Establish data-informed goals, research programs, and measurement plans in partnership with Insights teams to achieve player and performance targets for campaigns and identify further actions based on findings
- Partner with senior stakeholders and Development leadership to identify and act against shared opportunities and outcomes
- Collaborate with regional teams to develop global activations that allow for local expressions
Our take
Riot Games has grown into one of the world’s most prominent online and mobile game developers, due in large part to the success of its 2009 flagship title League of Legends which hosts over 120M users every month.
Riot is riding the wave of online gaming growth, having made a well timed switch from PC-only into mobile-based gaming, as capitalizing on the rising popularity of esports, with the League of Legends World Championships one of the most watched events in the space.
While expanding its portfolio with new titles has played a role in Riot's evolution, the company's continued success is more firmly rooted in the enduring strength of League of Legends itself. Riot has built a vast ecosystem around the game, from its global eSports tournaments tand regional leagues to its numerous brand partnerships and sponsorships. The League of Legends World Championship in particular remains a cultural and commercial powerhouse, drawing massive viewership and sustaining global engagement. And since its acquisition by Tencent in 2011, Riot has also expanded its presence in Asia, opening new studios in Shanghai and beyond, to further strengthen its site to markets where competitive gaming and eSports are deeply embedded.
Freddie
Company Specialist at Welcome to the Jungle
Insights
24% employee growth in 12 months
Company
Funding (2 rounds)
Sep 2009
$8m
SERIES C
Jul 2008
$7m
EARLY VC
Total funding: $15m
Company benefits
- Healthcare: Medical, dental, and vision plans that cover you as well as your spouse/domestic partner and children.
- Family Care: Life insurance, parental leave, plus short and long-term disability.
- Open Paid Time Off: In addition to holidays, a 2-week end of year break, and a 1-week mid-year break, Rioters are trusted to take the time they need throughout the year.
- Retirement: Riot matches retirement contributions so you can continue to play games long after you retire.
- Play Fund: Riot’s annual play fund allows Rioters to broaden their knowledge of the games that matter to players and the community.
- Donation Matching: Riot matches donations of time and money to nonprofits to double down on support.
Company HQ
Sawtelle, Los Angeles, CA
Leadership
Brandon Beck
(Co-Founder & Co-Chairman)Prior to co-founding Riot Games in 2006, Brandon was a Management Consultant at Bain & Company.
Marc Merrill
(Co-Founder, CPO & Co-Chairman)After a degree at the University of Southern California, they worked as a U.S. Bank Analyst and a Manager of Advanstar Communications. They co-founded Riot Games with Brandon in September 2006, alongside being a Principal of NaHCo3 since 2016.
A. Dylan Jadeja
(CEO)Dylan joined the Riot team in 2011 as CFO and COO, becoming CEO in 2023. Prior to this, he spent 7 years at Goldman Sachs as a VP and nearly 4 years at A.T. Kearney as a Senior Associate.
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