CRM Platform Manager, Goodnotes
12-month Fixed Term Contract, Renewable/Convertible
Top-rated note-taking app
Posted today
Top-rated note-taking app
201-500 employees
Posted today
201-500 employees
Company mission
To create the best medium for human and AI collaboration.
Role
Who you are
- 5+ years of experience working hands-on with enterprise CRM platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud), preferably in a product-driven or subscription-based environment
- Proven experience managing CRM platform maintenance, troubleshooting, and end-to-end implementation of new features or use cases
- Strong understanding of user data flows, event tracking, identity management, and how CRM integrates with data warehouses or CDPs
- Comfortable with tools such as SQL, JSON, API documentation, and campaign logic (e.g., triggers, delays, conditions)
- Experience working with Engineering and Product teams on data instrumentation, system scalability, and experimentation infrastructure
- Ability to think proactively about CRM tooling needs and advocate for platform improvements that enable better campaign outcomes and user personalization
What the job involves
- At Goodnotes, we're on a mission to create the best medium for human and AI collaboration. You will join a talented, distributed Growth Marketing team across Europe and Asia, contributing to user growth and retention for a massive global user base, including our key markets. You will work alongside other marketers, engineers, product managers, designers, and the wider Goodnotes team as a part of the CRM team
- We are looking for a CRM Platform Manager who will own the technical operations and strategic enablement of our large-scale CRM campaigns and management
- This role is responsible for ensuring the CRM platform is fully integrated, scalable, and optimized to support data flows, user segmentation, and experimentation across teams, not only for campaign execution but to empower CRM use cases end-to-end for Goodnotes
- CRM Platform Ownership: Manage the day-to-day operations of our CRM platform, including user data ingestion, custom event tracking, campaign orchestration, and platform hygiene
- Scalable Segmentation & Targeting: Build and maintain scalable segmentation logic to enable personalized messaging across millions of users. Ensure CRM systems can support high-complexity audience rules with reliability and performance
- Platform Roadmapping: Contribute to the CRM tech roadmap by evaluating and onboarding new features, proposing optimizations, and planning infrastructure improvements to unlock future campaign capabilities and better user insights
- Experimentation Enablement: Design and implement frameworks that enable precise A/B testing and holdouts across CRM channels. Partner with lifecycle and product marketers to ensure technical accuracy and clean measurement
- Cross-Functional System Integration: Collaborate closely with Engineering, Product, and Data teams to maintain and evolve CRM system architecture — from user attribute pipelines to event instrumentation and cross-platform integration
- Compliance & Data Governance: Ensure all CRM processes and data usage comply with relevant privacy, security, and data handling policies
Application process
- An introductory call with someone from our talent acquisition team. They want to hear more about your background, what you are looking for, and why you’d like to join Goodnotes
- A role-specific call with our CRM specialist to discuss your background and skillset for this role more in detail
- A call with your hiring manager. This is the person who will be managing you day to day, working on your growth and development with you as well as support you throughout your career at Goodnotes. This will include a live assessment
- A meet the team call with 2 or 3 GoodPeople you’d be working closely with at Goodnotes
Salary benchmarks
Our take
Goodnotes is a digital note-taking tool for handwritten notes and (formerly) paper-based information. Thanks to its signature vector ink engine, the app delivers a precise and natural writing experience. It can read handwriting (even the worst handwriting) and allow users to search it, as well as convert it to text for easy sharing into other apps or even web pages. Goodnotes also supports importing, searching, and navigation through PDF, PowerPoint, Word, image files, and more.
The platform is available across iPhone, iPad and Mac. One of the leading note-taking solutions on the App Store (with over 14,000 positive reviews) it competes with apps like Notability and Paper by WeTransfer. Founded in Hong Kong, Goodnotes now operates across the UK and with a number of new features and acquisitions, its proving a powerhouse in digital productivity.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Employee endorsements
Focus on employee wellbeing
"Company cares about each and everyones wellbeing. A monthly budget is provided for everyone to take care of their physical and mental wellbeing. You..."
Funding (1 round)
Jun 2020
$6m
SEED
Total funding: $6m
Company benefits
- Stock options: Meaningful equity in a profitable tech-startup
- Excellent annual leave package + public holidays
- Flexible working hours and location, we're remote friendly!
- Medical insurance for you and your family
- Continuous learning: A learning and development budget or training or courses to build your skills
- Be your best self: A monthly budget for personal growth including books, language/music lessons and online courses
- Noise cancelling headphones
- Monthly wellness budget: Covering gym membership, therapy, massage and much, much more
- Amazing office space in central London and Hong Kong. Your Travel and lunch are also on us!
- Home office set up: Everything you need to create a productive workspace at home. Chairs, desks, hardware, it's covered
- Sponsored working visa with a relocation package to either of our office locations
- Annual team off-site: Get to know your colleagues
- Professional coffee equipment and freshly roasted beans in our offices
Company values
- Dream big
- Build great things
- Operate as an owner
- Win like a sports team
- Learn and grow fast
- Share our passion
- Be user obsessed
Company HQ
London, UK
Articles
Leadership
Steven Chan
(Founder & CEO)Goodnotes was created from Steven's frustration with taking readable and reusable handwritten notes on his first iPad. Since then, the company has grown to millions of happy users.
Paul Onnen
(Senior Vice President of Engineering)Paul loves building things that help make people's lives better and they are using this experience to help Goodnotes be successful as we continue to grow.
Minh Tran
(COO)Minh is a seasoned people and business leader who is obsessed with searching for the world’s best talent and building winning teams that are highly skilled, innovative, and passionate.
Rowena Chung
(Director of Product)Rowena leads product discovery and strategy across Goodnotes' product group. She is committed to understanding the users’ needs and enhancing their productivity and experience with the app.
People progressing
Bret joined Goodnotes in 2018 as a Senior Software Engineer. In 2023 he was promoted to a Principal Engineer.
Joined Goodnotes in 2021 as a Senior ML Engineer and is now a Senior Engineering Manager, leading a product team to build an incredible AI productivity experience impacting millions of users.
Cam joined Goodnotes as a Senior Brand Designer and 3 years later became the Global Brand Design Lead!
Rammy joined Goodnotes as a Senior QA Engineer in December 2019, transitioned to QA lead after 2.5 years and again to QA manager after 4 months.
Diversity, Equity & Inclusion at Goodnotes
Vivien Ko (People Ops Manager)
- We are a team of c 270, from 39 different countries... and still growing
- We believe diverse teams create better outcomes for users, teams, and businesses
- Learn more about one of our Female Directors https://www.goodnotes.com/blog/rowena-product-manager
- We know there's still a lot more we need to do - and we want you to be part of helping us on our DE&I journey!
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