Head of Growth, Rooster Insurance

£40-100k

Generous share option for the right candidate

Junior, Mid, Senior and Expert level

London

Remote from UK

London, Hampshire or Remote

Car insurance for safe drivers

Job no longer available

Car insurance for safe drivers

1-20 employees

FintechArtificial IntelligenceInsuranceMobile

Job no longer available

£40-100k

Generous share option for the right candidate

Junior, Mid, Senior and Expert level

London

Remote from UK

London, Hampshire or Remote

1-20 employees

FintechArtificial IntelligenceInsuranceMobile

Company mission

Rooster is a new App based insurance company. Founded to offer fairer priced car insurance to safe drivers in their 20’s & early 30’s. Unlike traditional insurers Rooster uses driving behavioural data rather than demographic data, collected pre quote to more accurately predict/price risk. By cherry picking lower risk drivers only, Rooster offers discounts of up to 40% to safe drivers.

Job

Company

Role

Who you are

Minimum of 2 years in growth or marketing roles at a hyper-growth company
Proven track record of driving digital growth and exceeding revenue goals
Highly analytical, and able to experiment and scale rapidly
Deep executional experience of Google, Facebook, Youtube, Tiktok Ads as well as other digital marketing platforms
Great communication & collaboration skills

What the job involves

Optimise marketing channels to drive customer acquisition against ambitious growth targets
Conceive, plan and execute growth marketing strategies and tactics driving acquisition and retention across content, CRM, digital and social channels
Plan and deliver impactful paid marketing campaigns
Develop, test and run acquisition campaigns
Devise and implement growth strategies
Consumer marketing proposition development
Own and drive all digital marketing initiatives to achieve aggressive growth goals

Salary benchmarks

Our take

Rooster's aims to provide an alternative to traditional insurers who base their premiums on demographics rather than driving data. Good drivers are pooled with bad, effectively subsidising the costs of their claims. Rooster is powered by smartphone technology, driving behavioural data and computer science to set prices based on how people actually drive. Users download the app, take a test drive and get a quote based on how they drive.

By not insuring bad drivers, Rooster doesn’t have to rely on large pools and pay out for bad drivers claims, thus good drivers can save up to 40%.

Rooster's assessment of good driving, based on machine learning and artificial intelligence, is crucial to the success of their business model. Its reliability will be tested as more users with different driving experiences (who may consider themselves as ‘good drivers’) try out the product.

Freddie

Company Specialist at Welcome to the Jungle

Insights

25% female employees

Trustpilot (3.9)

Company

Company benefits

28 days holiday (excl. bank holidays)
Work from home opportunities
Health insurance
Car insurance policy (at cost)

Company HQ

London, UK

Leadership

Richard Tucker

(CEO)

Serial tech entrepreneur and CEO in disruptive technology and internet related businesses

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