Vice President of Health Plans Sales, Wellthy

Once registered on the site, a social worker takes on the role of care coordinator and can become responsible for a range of tasks including medical paperwork, insurance claims, treatment organization and in-home care arrangements.

Rather than going straight to the carers themselves, the company is attempting to scale quickly by approaching employers to add its service to employee benefits. This is particularly appealing to employers since many have found caregiving to be a critical barrier to re-entry for their employees. Hence this approach bodes well for Wellthy's continued success.