PR Manager, Wattpad
12 Month Contract
Platform for sharing original writing
Job no longer available
Platform for sharing original writing
101-200 employees
Job no longer available
101-200 employees
Company mission
Wattpad's mission is to create a world where everyone's story can be heard, and anyone can belong.
Role
Who you are
- You have 5-7 years experience in journalism, or experience in Consumer or Tech PR
- Someone who understands journalism and what makes a great news story - you aren’t afraid to pick up the phone and tell media our story
- You are a strong writer: you can put words together in a compelling way, modifying for audience and complexity, while always producing clear and articulate copy
- A savvy and motivated Communications pro, who can dive into a number of beats and easily talk about consumer trends and entertainment
- You really love operations and process -- making sure everything is organized in a way that increases efficiency makes you happy
- A team player, who gets equally excited about building a strategy as you do in executing tactics
- You love to read and/or write; you are a natural fit for Wattpad!
What the job involves
- Connect and collaborate with teams across Wattpad to uncover compelling stories about our product, our writers, their stories and readers--with a focus on our next hits in the making--developing can’t-miss US and global PR campaigns
- Proactive and reactive global media & Influencer relations to increase Wattpad’s presence in top-tier, mainstream press (across technology, business, consumer & lifestyle beats), showcasing how Wattpad is changing the future of storytelling and enabling writers to build global fandoms around their work and grow their careers
- Educate consumers and media about the power of Wattpad’s storytelling technology, and the growing popularity of the webnovel format for the Creator Economy
- Work closely with our content, data, and business teams to develop trend stories based on region and content-specific insights and reading/writing behavior on Wattpad
- Manage a high-performing PR agency, and work with the Head of PR & Communications to build a network of international agency vendors to support our business
- Prepare for and staff interviews, ensuring our Leadership Team and writers can shine in every media encounter
- Generate and manage speaking and event opportunities for Leadership Team and writers
- Develop external speeches and presentations, including researching, writing, and building slides
- Prepare and manage budgets and invoicing on a monthly basis
- Provide operations oversight of reporting to showcase the value PR adds to our organization
- Build new processes to support an evolving international business, including sourcing new tools to support the Wattpad’s PR practice
Our take
Content is king and Wattpad has managed to create a platform that aggregates the most loved original writing content in the world, turning the traditional publishing industry on its head.
Where authors used to submit drafts to dozens of publishing houses in the hope of getting some eyeballs on their work, Wattpad opened up the process to millions of young authors by letting them easily submit their work, and fostering a community around their software that offers feedback and help.
The e-reading platform is now looking to double down on its strategy of taking its user-generated fiction and turning it into successful intellectual property upon which original series and movies can be based. However, a significant challenge for Wattpad is in producing original, marketable content from its platform, given the popularity of fanfiction, stories which are based on existing intellectual property.
Another challenge for Wattpad is the current economic conditions, which have affected much of the tech sector and are not sparing digital publishing. Having shelved bold plans for the future, it also laid off 15% of its workforce in March 2023. Having realigned for its current business needs, however, it is now well placed to weather the current market downturn.
Freddie
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jan 2018
$51m
LATE VC
Apr 2014
$46m
SERIES C
Total funding: $117.8m
Company benefits
- Full health benefits
- Career development & Mentorship opportunities
- RRSP matching
- Generous parental Leave top-up
- Flexible hours
- Regular hackathons
- Healthy snacks & drinks
- Your choice of hardware
- Monthly work-from-home allowance
- Beautiful offices in Toronto and Halifax
- Easy access to transit
Company HQ
St. Lawrence, Toronto, ON
Leadership
Allen lau
(Co-Founder)Lau attended University of Toronto where he earned his bachelor's degree in electrical engineering followed by a master's in the same subject. Thereafter he briefly worked as a software engineer for Brightspark before founding his first notable company, Tira Wireless, a mobile development startup. He is also the co-founder of Two Small Fish Ventures, a fund that invests in Toronto and Waterloo-based early-stage internet companies with strong network effects.
Ivan Yuen
(Co-Founder)Prior to Wattpad, Ivan co-founded FeedM8 and served as the company’s CTO. Before that he was one of the first employees of Tira Wireless, where he helped grow the technical team and developed new and emerging wireless technologies. Ivan graduated from the University of Waterloo with a degree in Computer Engineering and also earned an MBA from the Rotman School of Management.
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