Marketing Analytics Manager, Allbirds
Environmentally friendly footwear
Job no longer available
Environmentally friendly footwear
501-1000 employees
Job no longer available
501-1000 employees
Company mission
Their mission is to prove that comfort, good design, and sustainability don’t have to be mutually exclusive.
Role
Who you are
- BA/BS or equivalent, with exposure to quantitative coursework/disciplines
- 5+ years of professional experience in online marketing, e-commerce, or equivalent role with an analytics preferred
- Expert in Microsoft Office/GSuite with experience in various analytics tools including but not limited to Google Analytics, Facebook
- Ability to effectively communicate results and data to the internal team and clients
- Data driven with strong analytical and quantitative skills to identify and present opportunities and also measure success
- Excellent analytical and problem-solving skills
- Passion for our mission of sustainability - Doing better things in a better way
- Naturally curious and keen observer with good attention to detail
- Ability to see the big picture and keep focus on it while navigating through lots of information from numerous sources/stakeholders
- Excellent written and oral communication skills, including an ability to communicate across business areas
- Ability to prioritize and deliver on multiple threads of work in a fast-paced environment
- Strong personal work ethic, including personal initiative and ownership
What the job involves
- Conducting market research and analyzing market trends to identify opportunities and challenges
- Analyzing marketing campaign performance, including ROI, customer acquisition, and engagement metrics
- Creating/help creating a framework for comprehensive measurement of marketing, which include direct and indirect attribution framework, controlled experimentation framework and creative testing
- Collecting and analyzing data to generate insights and recommendations for marketing strategies and tactics. Which includes but not limited to pulling data directly from various sources like Facebook business, social media tracking tools, enterprise data warehouse and other sources to support analytical business inquiries
- Monitoring and evaluating marketing campaigns and initiatives, providing insights for continuous improvement
- Creating and maintaining marketing dashboards, reports, and visualizations to track performance and communicate findings
- Utilizing statistical analysis and modeling techniques to forecast market trends and customer behavior
- Conducting competitive analysis to understand market positioning and identify areas for improvement
- Collaborating with cross-functional teams, such as brand, digital marketing, channels, product, and finance, to align marketing analytics with overall business objectives. Etc
- Staying up-to-date with industry trends, emerging technologies, and best practices in marketing analytics
Our take
Allbirds manufactures eco-friendly wool shoes. They are dedicated to making the most sustainable footwear possible using premium natural materials, designed for the to and fro of everyday life.
The company's commitment to making better shoes in a better way is fuelled by a belief that the shoe industry needs to focus less on flash and more on thoughtfulness. Allbirds have funding from leading venture capitalists in consumer products, which is unusual for a footwear company, and gives them the fire power to make bold bets in a crowded market.
Allbirds started as a direct-to-consumer online retailer but has since expanded to brick-and-mortar - in 2023 opening a pop-up shop in London's Selfridges department store. It follows the blueprint set by successful consumer companies like Warby Parker, who similarly disrupted the eyewear market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Sep 2020
$100m
SERIES E
Dec 2019
$25m
SERIES D
Total funding: $202.5m
Company benefits
- Competitive salary + equity
- Medical/Dental/Vision insurance
- One Medical Membership
- Mental Health and Financial Wellness Benefits
- 401k employer match
- Hybrid work schedule
- Paid parental leave
- Cell Phone and Wellness Stipend
- 50% Discount on Allbirds Products
- Unlimited PTO
- Employee Stock Purchase Program
Company HQ
Jackson Square, San Francisco, CA
Leadership
Joseph Zwillinger
(Co-CEO)Previously worked as a Consultant at Deloitte and as an Analyst at Goldman Sachs.
Tim Brown
(Co-Founder)Earned a BS in Design from the University of Cincinnati before playing professional soccer, followed by a Master’s in Management from the London School of Economics.
Benny Joseph
(CTO)Formerly worked as a Director of Engineering. They are a Co-Founder & Managing Director of V1.VC.
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