Manager of Lifecycle Marketing, Havenly Brands
More information about location
Interior design services
Be an early applicant
Interior design services
201-500 employees
Be an early applicant
More information about location
201-500 employees
Company mission
To open the door to better living and redefine how people shop for home.
Role
Who you are
- Experience in lifecycle, CRM, or retention marketing managing multiple brands or business lines
- Experience with ESPs (Braze preferred) and project management tools (Asana)
- Comfort working with data and AI tools to pull and interpret performance insights
- Strong organizational skills with the ability to manage high-volume campaign workflows across brands simultaneously
- You're detail-oriented and can manage many campaigns across many brands without letting anything slip
- You're comfortable moving between data, briefs, and calendars in the same day
- You're curious about AI tools and want to use them to make your own workflow faster and better
- You're a clear communicator who can write a brief that a designer can pick up and run with
- You're energized by a fast-moving, lean team environment
- We're looking for people who are genuinely curious about AI-assisted tools and eager to adopt them; this is about openness, not existing expertise
What the job involves
- Havenly is looking for a Manager, Lifecycle Marketing. You'll lead retention and engagement campaign strategy across Havenly's portfolio of brands, sitting at the intersection of campaign strategy, creative briefing, audience segmentation, and data analysis
- This is the seat that owns the day-to-day lifecycle program driving customer engagement and repeat purchase behavior across brands, moving between data, briefs, and calendars in the same day without letting anything slip across a fast-moving, multi-brand workflow
- Email, SMS, and push communication strategy and execution across brands, including lifecycle flows, re-engagement series, and promotional sends
- Detailed creative briefs in Asana for each campaign, including creative direction, landing page guidance, Figma template suggestions, product recommendations, and subject line/preview header suggestions
- Campaign calendar across brands and channels, coordinating timing, sequencing, and deployment
- Cross-functional partnership with creative, brand, ecomm, and product teams to execute campaigns end-to-end
- Campaign targeting strategy in partnership with analytics, including cohort identification and audience segmentation
- Customer segments based on purchase behavior, design activity, and engagement signals
- High-value audience windows and purchase thresholds to inform campaign eligibility
- Query and analyze customer and order data in Snowflake to support audience sizing, cohort analysis, and campaign performance reporting
- Post-send analysis, applying learnings to future targeting and campaign decisions
- Translate data findings into actionable recommendations for the broader marketing team
- Continued build-out of an AI-powered knowledge base for email marketing, informed by historical performance data
- Development and refinement of AI scripts to automate workflows and enhance the briefing process
Our take
Founded in 2014, Havenly Brands has grown to be a major player in the online interior design space. It operates the brands Havenly, Interior Define, Burrow, The Citizenry, The Inside and St. Frank - delivering ways for people to more easily make their spaces their own.
One of the ways it does this is by connecting consumers with professional interior designers and product purchase recommendations through the Havenly platform. These consultations put the company ahead of simple visualization services, by making what is typically an inaccessible service affordable to more people.
Along with the sector at large, Havenly Brands has seen a healthy upswing in recent years. As it continues to build out its family of brands, its unique approach to the interior design business could see it win big.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-4% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2021
$28m
SERIES C
Oct 2019
$32m
SERIES C
Total funding: $85.9m
Company HQ
River North Art District, Denver, CO
Leadership
Lee (Motayed) Mayer
(Co-Founder & CEO)A Columbia and Harvard Business School graduate who started out in Strategic Development at Canon. They also worked at Bain & Company from 2009 to 2011.
Emily Motayed Lancaster
(Co-Founder)They have an MBA from the Wharton School and were Chief of Staff at Bread. They also co-founded Nurture& and Livi Beauty.
Salary benchmarks
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