Senior Product Manager, Demandbase
Sales Intelligence
$130-202.6k
Go-To-Market engagement & marketing software
Job no longer available
Go-To-Market engagement & marketing software
501-1000 employees
Job no longer available
$130-202.6k
501-1000 employees
Company mission
To transform how B2B companies go to market.
Role
Who you are
- 5+ years of Product Management experience in an agile development environment; background with Data, Sales, or Marketing technology is a huge plus
- Experience with SaaS products or B2B environments
- Able to navigate medium-large organizations
- Deep understanding of CRM and/or MAP applications and data models is a plus
- Experience working with customers and partners to gather product requirements
- Analytical experience and product prioritization decision-making experience
- Experience with agile, scrum, project management, and story-drafting
- Comfort and ability to present to both internal and external audiences, from executive decision makers to technical personnel
- Experience writing concise and clear definitions (user stories) of prioritized features for technical team implementation
- Ability to translate and articulate complicated business problems into easily understood solutions and functional requirements
- Experience working cross-functionally, with a distributed team, across Engineering, Design, Customer Success, Marketing, Support, and Business Development
- Experience working with colleagues across time zones (e.g. San Francisco, Austin, New York, Hyderabad)
- Excellent communication skills with demonstrated ability to navigate a complex organization and generate buy-in for ideas and plans
What the job involves
- Understand the strategic and competitive position in the market through customer interactions, partner relationships, and market research
- Define strategy, bringing customer feedback and pain points forward in prioritization, feature definition, and roadmap development
- Identify, evaluate, and manage partnerships aligned with the roadmap
- Work closely with sales engineers, designers, the GTM organization, support, and other product managers to identify the most important problems that our customers face, define solutions, and help drive cross functional solutions to deliver a “whole product experience” for customers
- Understand and continuously gather intelligence about the current and future trends in B2B data and intelligence in order to deliver innovation
- Collaborate with multiple stakeholders to establish product requirements and priorities, guide projects through development, and bring high quality products to life
- Deeply understand users, customers, technology, and competitors and synthesize that into product strategy
- Integrate usability studies, research, and market analysis into product requirements to enhance user satisfaction
- Develop detailed, crisp business requirements and user stories that can be used to create product specifications and architecture for each product and application
- Define and analyze metrics that inform the success of products around growth, engagement, retention, and monetization
Our take
B2B buyers face challenges that aren't met by most off-the-shelf marketing and sales software. Focused on customer sales (or converted from customer sales software), it usually fails to take into account the long sales cycles, unique advertising requirements, and account management needs of business sales. Since 2006, Demandbase has been here to change that with its account-based marketing platform designed specifically for B2B sales.
Competition in the digital sales space has heated up and Demandbase isn't the only B2B marketing firm in the sector, with other companies such as 6sense and Terminus offering marketing solutions. However Demandbase stands out by being the only demand-side platform built specifically for B2B advertising. This gives it a much more accurate identification of purchasing accounts and more precise targeting of advertising spend compared to its competitors.
Demandbase boasts a large and growing customer base including major clients such as Siemens, VISA and General Electric. On the back of several new updates and launches, as well as record bookings and strong revenue growth, the company has secured significant funds that will be used to support its next wave of platform innovation. The company was also recognised by Research In Action as a Market Leader for 2024 on its Vendor Selection Matrix™ for Revenue Marketing Automation Solutions.
Steph
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
May 2017
$65m
SERIES H
Jul 2015
$30m
LATE VC
Total funding: $158m
Company benefits
- Health and Wellness Plans
- Stock Options
- Flexible Time Off & Holidays
- Family Friendly Benefits
- Remote Friendly
- Inclusive and Open Company Culture
- Professional Development
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Chris Golec
(Founder & Board Director)Founded Demandbase and was CEO until 2019. Is currently CEO of Channel99. Was previously Global Marketing Manager for General Electric and a Product Development Engineer with DuPont.
Gabe Rogol
(CEO)Was Senior VP of Sales and CRO at Dealbase before stepping up to CEO. Previously was VP Sales & Marketing with IDG.
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