CRM Campaign Manager, Blacklane
+ Employee Stock Options Plan
Carbon-neutral global chauffeur service
Open for applications
Carbon-neutral global chauffeur service
201-500 employees
Open for applications
+ Employee Stock Options Plan
201-500 employees
Company mission
To make top-quality service convenient and accessible worldwide.
Role
Who you are
- If you are customer obsessed, you love data and automation, and have a genuine interest in the world of luxury travel, this is a unique chance to make your mark
- Your approach is customer-centric and data-driven, and you have a track record in successful implementation of cross-channel strategies and campaigns
- You have experience using CRM Platforms, preferably Braze, and master HTML when needed
- You have good project management skills, are well organised and able to manage multiple projects at any one time
- You have experience localising retention initiatives and creating synergies across markets and regions
- You have experience in stakeholder management and collaborating in a cross functional organisation, ideally with local marketing and product teams
- You are a strategic thinker and are willing to consider new ideas and approaches
- You learn fast, have a proactive attitude and are a natural collaborator
- You have excellent communication skills in English
What the job involves
- We’re looking for a talented Marketer to join us as a Campaign Manager to lead the next phase of growth through CRM for our local markets
- In this role you will have the opportunity to accelerate retention metrics and grow customer value through a detailed understanding of guests traveling with Blacklane in the UK, US, UAE and KSA
- Blacklane has offered a successful global chauffeur service to business and leisure travellers for over 12 years. With sizable investors behind us, we have huge ambitions to expand our business, and we need a strategic and hands-on CRM expert to help us do that through best in class communication and customer value management
- Localise strategic global retention projects, leveraging global initiatives and strategy to meet local customer needs
- Ideate, brief, implement and optimise both one-off and automated lifecycle campaigns to activate, engage and reactivate Blacklane customers and brand partners (B2C and B2B), using local data-driven learnings and customer insights
- Localise cross-channel communication using marketing automation technology (Braze) in close collaboration with the Brand and Product teams (channels: email, push notifications, in-apps, content cards)
- Create effective synergies between global and local lifecycle strategies to achieve standardisation and local relevance using Braze's latest functionalities
- Analyse data, gather insights for campaign and lifecycles implementation, craft and present stories out of data
- Closely collaborate with the CRM Technology Manager to enhance automation and leverage data points
- Enable strong collaboration with the local teams to understand customer needs and business priorities, maintain campaign calendars and reports and regularly align on shared initiatives
Our take
Business transport for frequent travellers can be a difficult process. The pain of booking systems, invoicing, and inconsistent quality of services are issues travellers regularly face, hindering business operations and causing unnecessary delays. Chauffeurs also experience empty cars due to non-optimised booking processes.
Blacklane aims at the higher end of the market, targeting corporate workers, executives and those who have the means to pay extra for higher levels of service when they travel. Through a booking system available on the company's website and in-app, Blacklane provides a reliable high-end service with inclusive pricing and on-call customer support. Blacklane also works for chauffeurs, filling empty seats to optimise services.
The company is also environmentally conscious, operating as a carbon-neutral company since 2017. The company offers electric vehicle rides in more than 30 of its 300 operational cities, and by 2025, aims for 75 percent of all rides to be in EVs. With substantial funding from Mercedes Benz in 2022, it seems set to meet these objectives.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
19% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Oct 2024
$62.5m
SERIES G
Mar 2021
$26m
LATE VC
Total funding: $165.8m
Company benefits
- Personal development plan & budget for online courses, conferences, and books
- Monthly 1:1 feedback chats with our C-level team members
- Employee stock option plan
- Flexible working hours & hybrid remote model
- Friday evening drinks at the office & twice-a-year department events
Company values
- Be reliable: Provide a service that customers can rely on. Be someone your colleagues can count on. Work only with reliable chauffeurs that we trust. Earn trust and keep it
- Break new ground: Look for ways to improve. Encourage curiosity. Learn quickly from mistakes and grow from the experience. Aim to be better every day. Seek to create an amazing service, be the industry leader, and exceed guests’ expectations.
- Care: Care about our guests. Care about our crew of chauffeurs and each other. Care about making our product and service exceptional. Care about our community and how we give back
- Go the extra mile: Look beyond what is required. Be proactive to go beyond guests’ expectations. If you see that something could be better, take the initiative to improve it.
- Act with integrity: Act in a fair and honest manner. Strive to always do the right thing for our guests, chauffeurs, and each other. Treat everyone with the same high level of respect — just as you would like to be treated
Company HQ
Schöneberg, Berlin, BE
Articles
Leadership
Dr. Jens Wohltorf
(CEO)A director of the competence center next generation services for DAI-Labor and principal leader at the Boston Consulting Group.
Frank Steuer
(Member of the Board)CTO at SemperLink and co-founder and CTO at Firstfon Ltd.
Salary benchmarks
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