Senior Content Writer, Justworks
$86-94.6k
Business operations platform
Open for applications
Business operations platform
1001+ employees
Open for applications
$86-94.6k
1001+ employees
Company mission
Justworks' mission is to help entrepreneurs and businesses grow with confidence.
Role
Who you are
- You’re a strategic executor, equally confident in crafting conversion-focused web pages, product-driven lifecycle flows, and sales collateral that sharpens positioning and delivers results
- You thrive in a fast-paced environment where writers are expected to lead projects, shape messaging, and maintain a consistent brand voice across every customer touchpoint
- You recognize that great content is not just well-written; it’s intentional, data-informed, and designed to drive performance
- You collaborate effectively with designers and marketers, but you don’t wait for someone to tell you where to start
- You ask insightful questions, formulate strong briefs, and produce exceptional work from beginning to end
- 5+ years of experience in content marketing or digital content creation, preferably in B2B or SaaS environments
- Proven ability to write and optimize high-performing content across web, email, sales collateral, and paid channels
- Strong understanding of content strategy, SEO best practices, and UX writing principles
- Demonstrated success in driving engagement, organic traffic, and lead generation through content
- Highly skilled at maintaining and evolving a consistent brand voice across a wide range of content types
- Analytical mindset with experience using performance data to refine and optimize content
- Strong project management skills, with the ability to lead multiple workstreams and meet tight deadlines
- Experience managing freelancers, agencies, or external partners to scale content execution
- Thrives in fast-moving environments with a generalist team structure and evolving priorities
- Excellent communicator and collaborator with a track record of partnering cross-functionally to get work done
What the job involves
- Lead the development and execution of content across web, lifecycle, and sales channels—owning the work from brief to delivery
- Write high-performing content across formats, including landing pages, email flows, paid ads, and sales enablement materials
- Translate product positioning, brand narratives, and customer insights into clear, compelling copy
- Apply UX writing principles and SEO best practices to drive clarity, engagement, and conversion
- Partner with stakeholders to scope content needs, clarify goals, and ensure all work aligns with broader campaign and messaging strategies
- Uphold and contribute to the Justworks brand voice across every touchpoint, ensuring consistency in tone and messaging
- Collaborate with designers in a content-to-creative workflow to bring narratives to life visually
- Provide thoughtful, strategic input during creative development and review cycles
- Co-develop messaging frameworks and content standards that can scale across the org
- Work closely with Growth, Lifecycle, Product Marketing, and Sales to ensure messaging aligns with business objectives and audience needs
- Partner with customer-facing teams to develop sales collateral and content that supports the full buyer journey
- Build trust with internal stakeholders by leading content workstreams with clarity, accountability, and results
- Use data to inform copy decisions—analyzing engagement, conversion, and content heatmaps to iterate and improve content
- Test and refine messaging across digital surfaces to optimize performance
- Contribute to campaign retros and cross-functional learnings to improve creative impact over time
- Leverage generative AI tools to streamline content workflows, support faster first drafts, and improve self-service content development for internal teams
- Use AI responsibly, balancing automation with good editorial judgment to ensure our content remains human, helpful, and on-brand
- Partner with cross-functional stakeholders to identify opportunities for AI-assisted content while maintaining high standards for voice, tone, and quality
- As a Senior Content Writer, how results are achieved is paramount for your success and ultimately results in our success as an organization. In this role, your foundational knowledge, skills, abilities, and personal attributes are anchored in the following:
- Business insight - applying knowledge of Justworks and the marketplace to advance the organization’s goals
- Functional expertise: subject matter expertise of specific functions including knowledge of principles, practices, and domain best practices
- Creative thinking - discovering new opportunities and solutions for problems by looking beyond current practices and using innovative thinking
- Teamwork and communication - putting our collective best together through documentation, collaboration, relationship-building, listening, empathy, recruiting, and evangelism
- Nimble learning: Actively learning through experimentation when tackling new problems, using both successes and failures as learning fodder
- Builds networks - effectively building formal and informal relationship networks inside and outside the organization
- In addition, all Justworkers focus on aligning their behaviors to our core values known as COGIS. It stands for:
- Camaraderie - Day to day you can be seen working together toward a higher purpose. You like to have fun. You’re an active listener, treat people respectfully, and have a strong desire to know and help others
- Openness - Your default is to be open. You're willing to share information, understand other perspectives, and consider new possibilities. You’re curious, ask open questions, and are receptive to thoughts and feedback from others
- Grit - You demonstrate grit by having the courage to commit and persevere. You’re committed and earnest and dive in to get the job done with a positive attitude
- Integrity - Simply put, do what you say and say what you'll do. You’re honest and forthright, have a strong moral compass, and strive to match your words with your actions while leading by example
- Simplicity - Be like Einstein: “Everything should be made as simple as possible, but no simpler.”
Our take
Justworks operates in an increasingly crowded space of all-in-one business operation suites, that include tools like human resources, payroll, employee management, benefits, and others that businesses critically need to operate as they scale.
Globally, human resource management has become an extremely fertile field, worth over $20 billion annually and predicted to grow to over $50 billion annually by 2030 - creating great opportunity for Justworks to continue to grow. The company is regarded as a market leader, but does see competition in the shape of Paychex Flex, Rippling, Paylocity, and TriNet, among others.
Solutions delivered by Justworks have proven to be extremely popular with SMEs, and this has not gone unnoticed by investors, with the company picking up exceptional amounts of funding. Justworks is known to have sights on going public, though action towards this end has been delayed until global mass-market conditions have settled from a period of volatility. However, the company's acquisition of
Steph
Company Specialist at Welcome to the Jungle
Insights
24% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Nov 2023
$16.9m
LATE VC
Jan 2020
$50m
SERIES E
Total funding: $159.9m
Company benefits
- Paid volunteer work.
- Paid parental leave.
- Work from home opportunities.
- Medical, dental, and vision insurance, plus access to One Medical, Kindbody, and Teladoc.
- Premium access to Headspace, ClassPass stipends, and webinars to support your overall wellness on topics like nutrition, budgeting, mindfulness, and more.
- All Justworks offers include equity, and Justworkers can continue to earn more over time with promotions and tenure.
- Extensive learning & development opportunities through workshops, ExecOnline, Udemy, and BetterUp coaching.
- Engineering Apprenticeship program that supports internal movement and growth
Company HQ
Fulton Ferry District, NY
Leadership
Isaac Oates
(Executive Chair)Experience as a Senior Product Manager at Amazon before founding Adtuitive and serving as COO for a year. Left this position to spend 3 years as a VP at Etsy, before founding Justworks.
Salary benchmarks
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