Social Media Manager, Harry's Inc.
$91.6-126k
+ Equity
More information about location
3 days a week in office
Harry’s, Flamingo, Cat Person, and Lumē
Open for applications
Harry’s, Flamingo, Cat Person, and Lumē
501-1000 employees
Open for applications
$91.6-126k
+ Equity
More information about location
3 days a week in office
501-1000 employees
Company mission
To Create Things People Like More through purpose-led brands, products, and experiences.
Role
Who you are
- The ideal candidate is proactive, collaborative and adept at solving complex problems through creative solutions
- You should demonstrate a strong bias for action and have a proven track record of driving brand growth and conversation, spearheading breakthrough social strategies and executing social-first go-to-market plans
- Bachelor’s Degree or equivalent
- 5-7 years of experience successfully managing social media for an established brand
- Expert knowledge in Instagram, TikTok, Facebook, Pinterest, Twitter
- Experience using third party social media platforms such as Dash Hudson, Sprinklr, etc
- Excellent writing, editing, and proofreading skills, with meticulous attention to detail and the ability to adapt writing styles to suit our brand's voice and tone
- Ability to meet deadlines and post social media accounts in real time, with little need for oversight
- Minimum of 3 years team management experience
- Experience working cross functionally with Marketing teams (Influencer, PR, Performance, Creative, eComm, etc)
- Content creation experience such as video creation and editing, photo editing, etc
- Managed social media accounts (Instagram and TikTok) of 500k+ followers a plus
What the job involves
- We are seeking a thoughtful and dynamic Social Media Strategist with a passion for building brands, commercializing innovative products and developing and implementing buzzworthy social strategies that drive omni-channel growth
- As the Harry’s Social Media Manager, you will play a critical role in developing and executing a creative and strategic social media presence across all social media channels that showcases the unique identity of the Harry’s brand and establishes a strong connection with our community
- You will be responsible for creating and executing strategies across all social platforms, with KPIs across brand awareness, engagement, and growth
- Own key organic social programs end-to-end, including strategy, content development, creative execution, publishing, testing, and reporting
- Develop strategic plans to leverage organic social channels by partnering with stakeholders and teams across the company, including brand management, retail, social mission, customer support, PR, partnerships, influencer and creative
- Understand general business strategy, industry issues, products and services, key customers, and competitors in the marketplace
- Oversee social media content calendars considering business goals and objectives including but not limited to GTM Calendar, campaigns, events and in store activations etc
- Develop creative campaign concepts, in partnership with the Creative team, and strategic plans for social media to effectively launch and promote our brand initiatives, ensuring alignment with marketing objectives and target audience engagement
- Regularly engage with our audience through thoughtful, impactful, relationship-driven
- Set goals and KPIs and report monthly on performance across all platforms including Instagram, Facebook and TikTok
- Have strong foundation paid social knowledge to partner with Influencer and Media to share creative insights and partner on amplification recommendations
- Use web and social media analytics platforms to measure campaign success and provide data-backed recommendations for optimization
- Leverage data, insights, trends and best practices to inform social creative and copy development with special attention to brand authenticity, tone and voice
- Work closely with Influencer Marketing Manager to integrate influencer and collaborator content into larger calendar and strategy to support the omnichannel marketing calendar
- Partner with the Social Media Coordinator on a day to day basis as well as mentor in larger career development opportunities
- Track emerging organic social trends and identify new, innovative ways to evolve social strategy, grow the audience and drive meaningful conversations
- Manage external social partners – key contact to agencies, tools, etc
- Reporting into Head of Integrated Marketing, Social and Content
- You will work with Brand Management, Integrated Comms, Insights, Retail, DTC, Social Mission, R&D, Growth Marketing, Creative, Supply Chain, Analytics, Legal, and more
Our take
Harry’s Inc shot to fame in the years after its 2012 launch for developing and selling high quality, affordable men’s shaving and grooming products online. Between then and now, the company has grown tremendously, expanding into major retail stores, and launching three more brands: Women’s shaving products company Flamingo, hair care-focused Headquarters, as well as cat food brand Cat Person.
Though a billion dollar sale to consumer brand corporation Edgewell was surprisingly blocked by the Federal Trade Commission in 2020, Harry’s product and brand diversification actually led to a significant boost in sales.
The blocked sale of the company, while a shock at the time, has proven to be a blessing in disguise. Harry’s has gone on to raise hundreds of millions of dollars, which it has used to expand its portfolio of brands – all in keeping with its aim of becoming a major multi-category consumer packaged goods (CPG) company.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
8% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Feb 2018
$112m
SERIES D
Jul 2015
$75.6m
SERIES C
Total funding: $474.6m
Company benefits
- Medical, dental, and vision coverage
- Wellness reimbursement and incentives
- Annual learning and development stipend
- Flexible Time Off Policy
- One month paid sabbatical after five years with us
- 16 weeks of fully paid parental leave, plus four weeks of customized re-boarding
- Access to all of our products
- All-team lunch and breakfast, and coffee, drinks and snacks!
- Five paid days off per year to volunteer
- Work from home opportunities
- Free membership to Eden Health, a virtual & in-person primary, behavioral, and mental health care platform
- 401K matching
Company values
- All in, All together - Each of us is a humble, hardworking human who always gives more than what’s expected because we care so deeply
- Improve Always - We encourage questions, sharing expertise, and continuous learning to improve ourselves, our company, and our customers’ experiences
- Embrace the Mammoth - We tell it like it is without blame, and see every interaction as an opportunity to grow together
- Look Left to Find Right - We critically question conventional wisdom in search of the best path
Company HQ
Hudson Square, New York, NY
Articles
Leadership
Andy Katz-Mayfield
(Co-CEO)Started his career as a consultant at Bain. Previously worked in Strategy at Brighter.com. Has an MBA from Stanford.
Jeffrey Raider
(Co-CEO)Serial entrepreneur. Founded Warby Parker. Previously a consultant at Bain, where he worked with Andy.
Salary benchmarks
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Diversity, Equity & Inclusion at Harry's Inc.
- We’re cultivating: a workplace where our employees feel valued, safe and empowered to show up as their best selves; leaders who can build teams that are home to a variety of perspectives and experiences; and a family of brands led by our values and our differences to authentically serve our community
- Launched in 2018, our Employee Resource Groups, or "ERGs," are internal, employee-led networks dedicated to building community, promoting allyship, influencing the business, and fostering an inclusive working environment. While the ERGs are centered around specific identity characteristics - e.g., gender, race/ethnicity, sexual orientation, disability, etc. - they are truly for everyone, whether you identify with that group or are a committed ally
- Our D&I Council is made up of a dozen Harry’s employees across all levels and teams, including one of our co-CEOs, to help guide our Diversity, Equity and Inclusion strategy and ensure it remains a priority. The Council meets twice a month to provide input and influence initiatives across the business
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