Marketing Specialist, Weee!
$55-65k
This role may be eligible to discretionary bonus + Equity
Online grocery delivery platform
Job no longer available
Online grocery delivery platform
501-1000 employees
Job no longer available
$55-65k
This role may be eligible to discretionary bonus + Equity
501-1000 employees
Company mission
To make Asian & Hispanic groceries exciting and affordable!
Role
Who you are
- BA in marketing, public relations, communications or related fields
- Minimum 2 years of experience in campaign management for social media(WeChat, Weibo, Facebook, TikTok, etc), digital media, traditional media, targeting diverse users
- Experience optimizing digital marketing channels to deliver against sales and acquisition metrics (e.g. cost per order/new customer)
- Demonstrable experience in marketing research, analytics and tools
- Proven capability to use data to drive business decisions & marketing optimization required
- Well-organized and detail-oriented
- A team player and a problem solver
- Self-starter with an innate curiosity and the drive to test, learn, adapt and be agile in a constantly evolving environment
- Excellent written and verbal communication skills in English and Chinese
What the job involves
- The marketing specialist is responsible for the entire marketing life cycle, from brainstorming and developing storyboards/ideas to running and delivering measurable results that will help grow Weee!’s reputation and growth
- This role will report to the marketing manager
- Executing promotional events and ads campaigns through multiple channels, such as social media, digital media, traditional media, offline events
- Analyzing campaign results (conversion rates, traffic etc.) to help shape future marketing strategies
- Supporting execution of a broader marketing plan as assigned
- Collaborating with peers and other stakeholders in the company in creating brand awareness
- Develop, recommend, and execute marketing campaigns across a variety of paid social platforms
- Responsible for paid marketing customer acquisition
- Own and further relationships with major media platforms
- Deep expertise in paid Social media and to drive e-commerce (direct response); experience with online-to-offline, app acquisition campaigns
- An in-depth examination into the weekly performance, to understand trends and identify successes and opportunities, as well as forecasting future channel performance
Our take
It's often hard to find foreign or imported food ingredients in the United States. Weee is an online delivery platform aiming to address this by offering groceries and products for Asian Americans and underserved communities across North America. CEO Larry Lui founded the company after having difficulty finding Chinese ingredients in local stores when he moved to the U.S.
Since its launch in 2015, Weee caters to approximately 300,000 households in the U.S and fulfils thousands of orders a day. Originally targeting Asian consumers, the company now brands itself as an “ethnic e-grocer” in a move to attract the United States' 60 million Hispanic consumers as well. This diversification is in response to growing competition in the Asian grocery space from the likes of e-grocers Chowbus and Umamicart and retail chains H Mart and 99 Ranch Market.
The ethnic grocery market is expected to reach more than $460 billion by 2030. Weee plan to grow into this market by launching its service in over 30 additional North American cities over the next three years, expanding into the Canadian market as well. Further, 2022 funding will be used to tap into new cultural cuisines and scale development in AI and warehouse automation.
Steph
Company Specialist at Welcome to the Jungle
Insights
-1% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Feb 2022
$425m
SERIES E
Mar 2021
$315m
SERIES D
Total funding: $835.1m
Company benefits
- Company stock options
- Work from home opportunities
- Comprehensive health insurance package, including medical, dental, and vision
- 401k
- Annual bonus plan
- Vacation and holiday time off
- Monthly mobile stipend
- Monthly Weee! Points credit
- Valuable opportunity to grow into your dream role by contributing to a venture-backed startup in a high-growth stage
- Thoughtful, talented, and supportive coworkers and leadership team
Company HQ
Baylands, Fremont, CA
Leadership
Larry Liu
(Founder & CEO)Larry started his career as an Intel Product Development Engineer, before working as an Investment Intern and as a Teaching Assistant at the University of California. He spent 3 years at Brocade, another 3 at Amtel, and founded Happitail in 2012, prior to starting Weee! in January 2015.
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