Customer data platform
Be an early applicant
Customer data platform
101-200 employees
Be an early applicant
101-200 employees
To transform retailers all around the world into customer-centric organisations.
Loyal Guru is a customer data platform that helps brands build on their customer loyalty strategy. The platform helps companies collect and analyse customer data to produce personalised omnichannel promotions and measurable loyalty programs.
Reports suggest that courting consumer loyalty has become particularly difficult over recent years. The pivot to eCommerce has opened consumers up to a vastly larger market of brands. Moreover, this freedom to shop around is exercised more often in times of economic hardship. Catering to the consumer needs of primary shoppers - Millennials and Gen Z - is crucial, and it places emphasis on data analytics and personalised solutions. Both boxes are firmly ticked by Loyal Guru.
The company already have enterprise clients like Mango, Spar, and DΓa, and is using a recent funding round to expand across Europe and the Americas. With a dominant proportion of eCommerce businesses based in North America, this could prove a savvy step. Loyal Guru will need to ensure, however, that this expansion doesnβt stray their attention from the rapid changes in consumer preferences that eCommerce has been seeing recently.
Steph
Company Specialist at Welcome to the Jungle
Mar 2022
$8.7m
SERIES A
Jul 2020
$0.5m
EARLY VC
El Parc i la Llacuna del Poblenou, Barcelona, Spain
Borja Sanfeliu
(CEO)Previously worked as a Europraxis consultant, before taking up a General Management role at Proquibasa. Before Loyal Guru, also co-founded tech and business consultancy firm Jobtitute.
Previously held positions as Tech Consultant and Developer at La Salle BCN and Indra, and has been a Guest Speaker at Esade.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 4 more jobs at Loyal Guru