Senior Manager of Demand Generation, Opal
$180-250k
Offers Equity
More information about location
3+ days a week in office
Developing computer and network security for enterprises
Open for applications
Developing computer and network security for enterprises
21-100 employees
Open for applications
$180-250k
Offers Equity
More information about location
3+ days a week in office
21-100 employees
Company mission
To accelerate a world where enterprises can adopt security best practices without slowing down.
Role
Who you are
- Have built demand in B2B security, cloud, infrastructure, developer tooling, compliance, data, or similarly technical markets
- You take pride in your craft as an AI-native marketer
- Have run ABM with real rigor: account tiers, buying groups, 1:1 and 1:few plays, sales-aligned outreach, personalized content, and account engagement metrics
- Have run some executive dinners, roundtables, event surrounds, partner events, or regional programs that produced qualified meetings and pipeline (not just attendance)
- Are fluent in Salesforce, HubSpot or Marketo, campaign attribution, routing, funnel conversion, and weekly performance reporting
- Know how to work with AEs and SDRs before, during, and after campaigns so marketing activity actually becomes sales action
- The ideal candidate is an AI pilled marketer looking to redefine what Demand Generation means in an AI-native GTM org
What the job involves
- Opal Security is hiring a Senior Demand Generation Manager
- You’ve moved past vibe coding standalone apps and are operationalizing a highly personalized revenue generation engine with an opinionated POV on content, brand, campaigns, events, and digital channels
- This is a hands-on role for a demand gen leader to partner closely with GTM leadership to create demand among IAM, security, infrastructure, and platform engineering, as well as GRC leaders at tech companies reaching scale
- Our go to market is a commercial sales-led motion
- You will excel in this role if you know how to build high quality programs around the right accounts, create executive and practitioner engagement, and inspect whether marketing activity is actually turning into meetings, opportunities, and revenue
- This role reports into the VP, Marketing
- You will own day to day execution of ai-native demand generation programs across account based campaigns, field marketing, webinars, executive roundtables, paid amplification, partner campaigns, and sales follow-up
- You will help Opal generate demand in cloud-native developer organizations that are scaling into regulatory scrutiny and need better ways to prove least privilege, govern access, and reduce access review fatigue
- Build 1:1 and 1:few ABM campaigns for named accounts, segmented by regulatory pressure, cloud maturity, access complexity, and sales priority
- Launch integrated campaigns across content, webinars, paid, direct outreach, partner programs, and SDR sequences
- Partner with AEs and SDRs on target account lists, pre-event outreach, meeting goals, follow-up SLAs, and opportunity progression
- Own funnel and systems hygiene across campaign performance, routing, attribution, and conversion rates
- Plan and execute field marketing including executive dinners, roundtables, event surrounds, regional programs, and conference follow-up motions
Our take
A platform focused on decentralising access management for enterprise customers, Opal is a company that offer businesses self-serve catalogues and identity management software to streamline workflows and access company data. In big businesses with large numbers of employees, cloud access can lead to a higher threat of security breaches, a problem that has plagued large companies like Amazon for years.
Opal combines its access management software with approval workflow solutions and customised app catalogues to help enterprises expand and keep secure.
Though it’s a competitive marketplace for security software development companies, Opal uses its founders' backgrounds in software engineering to help simplify the management of who accesses a company's data. Named a Rising in Cyber company 2024 on a list by Notable Capital, Opal has large-scale clients such as Databricks, Switchboard, Coinlist, and Merge under its belt as well as robust investors backing it.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
Dec 2023
$22m
SERIES B
Jun 2022
$10m
SERIES A
Total funding: $33.8m
Company benefits
- Unlimited PTO + 10 company holidays
- Company stipend towards health, vision, and dental insurance
- Weekly meal plan for coffee and lunch
- Travel and mobile phone reimbursement
- 401k plan
Company HQ
Greenwich Village, New York, NY
Leadership
Umaimah Khan
(Co-Founder & CEO)Previously at Collective Health.
Salary benchmarks
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