Junior CRM Manager, Clue
1 Year Fix-Term
Period tracking app
Be an early applicant
Period tracking app
101-200 employees
Be an early applicant
101-200 employees
Company mission
To enable women and people with cycles to live in tune with their biology, not in spite of it.
Role
Who you are
- 1-2 years of experience in CRM, lifecycle, or email marketing, ideally using Braze or a similar platform (e.g. Salesforce Marketing Cloud, Iterable, Customer.io, Hubspot)
- Comfortable working with segmentation, personalization, and campaign QA
- Basic HTML/CSS knowledge, for building and troubleshooting email templates; SQL and JavaScript experience a plus
- Data-driven mindset, comfortable using spreadsheets to track and report on performance
- Strong organizational skills and comfortable managing multiple campaigns and stakeholders at once
- Excellent written English; other languages a plus
- Genuine interest in women's health and Clue's mission
What the job involves
- Our CRM team is responsible for how Clue communicates with over 10 million monthly users across email, push, in-app messages, and (soon) content cards, all built and orchestrated in Braze. CRM sits at the intersection of monetization, retention, partnerships, and product, and the work directly supports Clue's strategic goals in menstrual health, care, and research innovation
- As Junior CRM Manager, you'll take ownership of one-off campaigns, our partnership and science promotion work, and help us turn email into a properly resourced channel, starting with taking ownership of our newsletter. You'll work closely with the Head of CRM and Director of Growth, and collaborate cross-functionally with partnerships, marketing, science, and product teams
- Plan, build, and execute one-off CRM campaigns in Braze, including partnership launches, marketing promotions, and science team surveys
- Own the monthly newsletter end to end, from content sourcing to send, and build it out into a properly resourced, recurring channel
- Manage QA and campaign quality assurance across email, push, and in-app messages
- Collaborate with partnerships, marketing, and science stakeholders to scope campaign briefs and timelines
- Support segmentation and personalization within campaigns using Braze's audience and Liquid templating tools
- Monitor campaign performance (deliverability, engagement, conversion) and report on results
- Propose and run A/B tests to improve campaign performance over time
Our take
Clue is a femtech app built to help people track their fertility cycle, which can be used as a tech-based birth control method. The company aims to encourage people with cycles to understand their bodies through its user-friendly app that offers in-depth information about their health.
Clue differentiates itself through its use of science to provide users with actionable insights regarding their health. Furthermore, it calculates fertility windows based on global averages instead of ovulation data, which makes its results more accurate. The company continues to collaborate with scientists and universities in order to ensure the product is as accurate as possible.
The company has not been immune to economic ups and downs, cutting staff in 2023, but this was followed by a successful fundraise that supported product expansion and further research. Further funding secured in 2026 will be invested in expanding global reach, among other things, as the company moves into a new phase of growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 8 rounds)
May 2023
$9.3m
LATE VC
Apr 2023
$8m
LATE VC
Total funding: $66.6m
Company benefits
- Flexible Fridays - Use your Fridays for whatever you need to stay healthy and productive
- Hybrid workplace - Work from home whenever you like and remotely for a designated amount of months a year
- Keep learning - Benefit and grow from your own development budget of €1,500 a year
- Employee share options - Be part of Clue’s success with our Employee Share Option Plan
- Personal coaching - Book yourself time with our coach to talk about whatever is on your mind
- Dog friendly office - Bring your furry friend with you to the office (P.S. We have treats.)
- Office space - Enjoy our office in the heart of Berlin, where great people meet and meaningful work happens
- Weekly yoga - Take part in our weekly online yoga classes to stretch it out and give your back a break
- Gym membership - Get a subsidized Urban Sports Club membership (€9.99 instead of €59)
Company HQ
Kreuzberg, Berlin, Germany
Leadership
Ida Tin
(Co-Founder)Previously Owner and Director at Moto Mundo for 5 years and Project Leader at Front Runners for 4 years.
Rhiannon White
(CEO)Joined the company as CPO in 2022, becoming CEO in 2024. Formerly CPO at Vend, Chief Digital Officer at Westpac New Zealand and Product Management Consultant at SKY TV New Zealand.
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