Senior Field Marketing Manager, Appinio
United Kingdom
More information about location
Real-time market research
Job no longer available
Real-time market research
201-500 employees
Job no longer available
More information about location
201-500 employees
Company mission
To shake up the insights industry by making it effortless to run powerful, effective market research.
Role
Who you are
- You have 4+ years in B2B marketing, with a track record of strategies that engage enterprise audiences and deliver measurable impact
- You are skilled in driving event strategy and executing successful events
- You are active and proficient in LinkedIn content creation, with proven PR skills and a network of B2B media contacts
- You are adept at tracking performance metrics, reporting effectively, and using tools like HubSpot for marketing and sales analysis
- You thrive in fast-paced environments, balancing daily tasks with high-level strategic decisions
- You are a strong communicator and team player with cross-functional experience
- You are revenue-driven with a deep understanding of business success drivers
- You are based in the UK
What the job involves
- As Appinio’s (Senior) Field Marketing Manager, you’ll be responsible for building awareness and driving demand in the UK market
- Your mission will be to elevate Appinio’s thought leadership, increase brand presence, and deliver demand-generation campaigns that resonate with enterprise prospects
- You’ll lead our events' strategy, expand our media footprint, and create high-impact multichannel content to fuel customer acquisition, supporting Appinio’s ambitious growth
- Lead the Charge with Events: Take ownership of UK events across earned, owned and paid. From identifying key external opportunities to planning and executing owned events that position Appinio as a thought leader and attract enterprise-level clients
- Drive Local PR: Develop our local B2B PR strategy, elevating Appinio’s profile through tier 1 media mentions. Secure coverage and build new relationships with key media
- Design Targeted Demand Generation Campaigns: Develop and implement comprehensive demand generation strategies, leveraging a range of tactics — including Account-Based Marketing — focused on engaging and converting enterprise-level clients
- Create Engaging Content: Ideate and create data-driven, tactical content that captures audience interest and powers an integrated marketing approach
- Optimise Performance: Track and analyse key performance metrics, using data insights to adjust and improve campaigns for optimal results and increased impact
- Collaborate Across Teams: Work closely with all global marketing functions, sales, and research to align strategies and create a cohesive customer experience supporting growth
- Craft Compelling Copy: Produce polished, engaging copy across all marketing channels with meticulous attention to detail, ensuring consistency and accuracy in Appinio’s messaging
Application process
- Kind reminder: Please ensure that your application is submitted in English
Salary benchmarks
Our take
Businesses across industries are adopting more customer-centric operations, which means that they need to know what consumers want. Appinio is a DIY survey platform that can be used to generate representative results for individual target groups, collecting thousands of opinions globally from specific consumer groups to validate decisions and ideas in minutes.
Appinio was founded in 2014 to combat slow, expensive, and complex traditional market research methods. Its all-in-one platform allows users to design surveys, analyse and export results, create customised reports, and share insights. According to the company, its gamified approach results in highly engaged respondents which yields better data quality than alternatives.
Appinio serves a wide portfolio of companies in sectors such as food, education, and automotive, with notable clients including Netflix and Samsung. It boasts an impressively high net promoter score which, as a measure of customer loyalty and satisfaction, bodes very well for its continued success.
Freddie
Company Specialist at Welcome to the Jungle
Insights
17% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Oct 2018
$1.8m
SEED
May 2016
$1.2m
CONVERTIBLE
Total funding: $3.6m
Company benefits
- Flexibility: Without a hard cap on the number of vacation days, we want to maximise the quality of life of everyone at Appinio by giving them the flexibility to find the right work-play balance
- Work from anywhere: Do your work from anywhere you can think of - whether in the office, at home, the beach, a hut in the mountains...
- (Virtual) Team Events: We love spending time together. Regular lunch breaks with special guest speakers or thirsty Thursdays - we always come up with new ideas
- Urban Sports Club: At Appinio, we're a sporty bunch. We support Urban Sports Club memberships where accessible so that you can get your body moving however you feel like
- Travel: For those commuting to our offices, we provide a monthly travel budget for your commute from a variety of providers ensuring CO2-neutral transportation
Company HQ
Altstadt, Hamburg, Germany
Leadership
Arne Wolter
(CEO)Prior to joining Appinio in 2026, Arne spent 4 years at Statista as the Chief Sales & Marketing Officer and as CRO.
Gemma joined Appinio in 2022 as the Head of Sales Enablement, moving into the role of COO in 2023. Previously, they were the GM at Meeting Dots and a Commercial Director at Active International Spain.
Bernd Edelmann
(CFO)Bernd joined Appinio in 2021 as a Senior Finance Manager, moving into the role of Head of Finance in 2022, Director of Finance in 2023, and their current role as CFO in 2025. Previously, they spent over 3 years at adidas in various Treasury roles.
Johannes Braun
(CTO)Johannes is also the co-founder of Alarm Dispatcher Systems. Previously, they were the VP of Engineering at ParshipMeet Group. Before that, they spent over 10 years at LOVOO in various Engineering roles.
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