Senior Creative Designer, Kraken
Performance Marketing - Static & Motion
$83.4-166.8k
Offers Equity • Offers Bonus
Cryptocurrency exchange
Be an early applicant
Cryptocurrency exchange
501-1000 employees
Be an early applicant
$83.4-166.8k
Offers Equity • Offers Bonus
501-1000 employees
Company mission
To accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion.
Role
Who you are
- 5+ years in performance creative at a high-volume in-house team or performance agency, ideally in fintech, crypto, gaming or another regulated category
- A portfolio that proves it, submitted with your application. Paid static above all, with the brief or objective alongside the work and the result where you're able to share it. Include two or three full video cuts, at least one AI-generated or AI-assisted piece with a short note on what was tooling and what was you, and one concept you tested where you can talk us through what the data said and what you changed
- Layout, hierarchy, type and composition that hold up at thumbnail size, in feed, and in multiple languages
- Platform-native instincts across Meta, TikTok and YouTube. You can explain why the same idea needs a different build on each one
- Real video skills, from concept to finished, sound-designed cut
- High-level command of gen AI video and image tooling, with shipped work to show for it
- Experience inside a structured creative testing program. You're fluent in the metrics your creative moves (thumb-stop rate, hook rate, CTR, CVR, CPA and ROAS), you can tell a real winner from low performers, and can translate test results into a creative decision
- Fluency in internet and meme culture, with comedic timing and an instinct for what's about to feel dated
- Speed without sloppiness. Comfortable with fast turnarounds, several review rounds and late changes
- Comfort working inside regulatory constraints, with layouts that survive risk warnings and market-specific requirements
- A solid copywriting instinct. Plain language, value first, no hype and no jargon
- Figma and Adobe CC (After Effects, Premiere, Photoshop) as well as strong genAI skills
- Curious about investing and crypto at a minimum, and able to make the space legible to others
What the job involves
- As our Senior Performance Creative, you concept, produce and ship paid creative for Kraken Consumer and Krak
- Paid static is the center of the role, but we're hiring a hybrid rather than a specialist: this means you also ideate and create performance video and treat gen AI as a core production method rather than a novelty
- You take a project from idea to a finished, approved, multi-market asset set, and you bring a real feel for what people stop on, share and screenshot
- You report to the Creative Lead, Consumer Creative & Design, who gives you direction, feedback and cover in reviews
- This is a senior individual contributor role with no direct reports
- Senior here means craft and automation leadership: you set the bar for paid static on the team, work with AI enabled processes, collaborate closely with other Krakenites in and outside the team, and are the person others come to with performance creative questions
- Own paid static for Kraken Consumer across product launches, campaigns, promotions and always-on activity
- Build for channels like Meta, TikTok, YouTube, LinkedIn, Reddit and X. You know what wins where, and you build to each platform's specs and native feel
- Concept and cut performance video so campaigns ship as complete cross-format sets, from 9:16 sound-on to static-adjacent 1:1 and 4:5
- Produce AI-generated and AI-assisted video and imagery, and know when AI is the fastest route to a great ad and when it isn't
- Bring ideas to briefs rather than executing them literally. Pitch culturally timely, internet-native concepts that nobody asked for, and build the winners into creative pillars we can keep using
- Version and localize at scale across markets, languages, formats and regulatory requirements. In a typical month you'll have roughly a dozen workstreams in flight at once, most spanning several formats and several markets
- Build creative that's designed to be tested. Performance Marketing owns test design, cadence and readouts. You own the creative response: reading the results, forming a point of view on why a variant won, and turning that into the next round of hooks, concepts and cuts
- Partner with Product Marketing, compliance and regional teams to get work approved without losing the idea
- Hold a high craft bar on your own work and keep your files clean enough for other people to build on
Our take
Kraken is one of the world's leading and longest-standing cryptocurrency exchanges, known for its focus on transparency and security. The platform offers trading across a wide range of digital assets and fiat currencies, including USD, EUR, and CAD, and serves millions of users globally. Consistently rated as one of the most trusted and secure exchanges in the industry, Kraken has built a reputation on reliability, users protection, and a commitment to its proof-of-reserves verification that allows clients to independently confirm their holdings.
Kraken allows users to trade and invest in spot and derivatives markets, as well as participate in staking, custody, and tokenized asset products. It was also among the first exchanges to undergo a cryptographically verifiable proof-of-reserves audit and continues to lead with innovations such as tokenized US stocks ("xStocks") for non-US customers and expanded institutional services. Alongside this, the company's offerings are designed to make digital finance more accessible and complaint while supporting traders, investors, and enterprises navigating the fast-evolving crypto landscape.
On top of this success, Kraken reported a standout performance in the third quarter of 2025 - doubling its revenue year-on-year to $648M and boosting quarterly profit margins to nearly 28%. Trading volumes climbed to $562B, while assets on the platform rose to $59B, emphasizing the exchange's growth and strong customer confidence. Having expanded its product suite, strengthened its institutional reach, and invested in governance and compliance, Kraken is now in a position for continued expansion (and, potentially, a future public listing), as one of the most resilient and respected names in the global crypto market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Nov 2025
$800m
LATE VC
Sep 2025
$500m
LATE VC
Total funding: $1.4bn
Company benefits
- Remote-first and work from anywhere
- Competitive salary regardless of location, and the option to be paid in crypto
- Equity grants offered with most roles
- Flexible paid time off
- Wellness Program that includes a fitness coach, free access to wellbeing apps, and a monthly wellness stipend
- Mental health and life coaching benefits for you and your dependents
- Startup-level autonomy with the scale and learning opportunities of a global platform
- Remote workstation set-up bonus
- And more!
Leadership
David Ripley
(Co-CEO)David joined Kraken in 2016 as COO and became Co-CEO in 2023. Prior to this, he co-founded Glidera where he served as the CEO for nearly 3 years. He also spent over 6 years at The Boston Consulting Group, joining as a Consultant before becoming a Project Lead and then Principal.
Arjun Sethi
(Co-CEO)Arjun is the co-founder of Tribe Capital, Foundation, Termina, and Kapital.
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