Product Marketing Manager, Wild Alaskan

• 3+ years of experience in digital product marketing
• Demonstrated success in driving digital product adoption and achieving growth-related metrics
• Strong analytical skills with the ability to translate data into actionable insights
• Excellent communication and collaboration skills, with experience working across diverse teams
• Comfortable in a fast-paced, dynamic startup environment
• Excellent relationship-building skills and a level of empathy that is off the charts
• Self-starter and auto-didact with an ability to work independently and collaboratively in a remote environment
• Passion for Wild Alaskan’s mission
• Comfortable running lightweight user research and usability tests
• You don’t settle with things being as they are and constantly ask why or what if?
• Insatiable desire to learn

Desirable

• Reporting to the Executive Vice President, the Product Marketing Manager role within the Digital Product Team will drive adoption of digital product features and lead go-to-market efforts for new digital experiences across Wild Alaskan’s web and mobile applications.
• This role is a connector that bridges digital product, marketing, brand, creative, member experience, supply chain, operations, data science and analytics, and finance — ensuring that features are launched clearly, adopted effectively, and leveraged throughout the member’s journey
• Partner with marketing operations and creative to lead the go-to-market strategy for new features and digital experiences
• As the channel point-person for the web and mobile applications, support campaign implementation across digital properties to better serve cross-functional marketing integration
• Translate insights from data, member feedback and research to help inform the prioritization process and position digital experiences
• Collaborate closely with product managers throughout the entire product development cycle from insight to launch to iteration in order to drive feature adoption
• Serve as the marketing point-person for how we use and promote features on the site, app, and third-party tools that serve as extensions of the native experience
• Be scrappy: from conducting user research to building prototypes