Lead Product Manager, TripleLift
$155-220k
3+ days a week in office
Omnichannel advertisement marketplace
Open for applications
Omnichannel advertisement marketplace
201-500 employees
Open for applications
$155-220k
3+ days a week in office
201-500 employees
Company mission
To elevate digital advertising through beautiful creative, quality publishers, actionable data and smart targeting.
Role
Who you are
- Programmatic Advertising Expertise: A deep, demonstrated understanding of the programmatic advertising ecosystem, including the roles of Supply-Side Platforms (SSPs), Demand-Side Platforms (DSPs), and the evolving role of curation
- Data & AI/ML Fluency: Expertise in productizing data-driven solutions and leveraging AI/ML for automated performance optimizations. A strong command of concepts like first-party data matching, audience creation, and signal-based optimizations is essential
- Enterprise Go-to-Market: A track record of collaborating with sales and business development teams on complex enterprise product launches and "Whale Hunting" initiatives
- 5+ years of product management experience required - with significant portion of that experience at technology companies highly desired
- 3+ years in ad tech and deep understanding of the ad tech ecosystem and its players
- Specialization in deals, curation, or data a huge plus
- Big picture vision and ability to enlist and excite others, aligning them behind your ideas
- Initiative and hustle; you get things done where others would have given up
- Unyielding insistence on backing up your every idea with data and evidence
- Exemplary communication and presentation skills to align stakeholders, influence positive outcomes and deliver results
- Ruthlessness in prioritization and cutting scope
- Critical eye combined with a can-do, problem solving attitude
What the job involves
- You are an experienced and driven product management leader
- You will be a strategic leader responsible for defining the product strategy, driving the execution, and leading the commercialization of TripleLift's Curation Platform
- This pivotal role requires a visionary who can manage a complex, two-sided business model—operating as both a neutral platform for external curators and TripleLift’s deals business—while ensuring the product roadmap delivers on both short-term revenue goals and long-term strategic positioning
- Lead Curation Platform Strategy and Execution: Define and execute a product roadmap to establish a robust curation platform with both a self-serve UI and a comprehensive suite of external APIs
- Contribute to Cross-Functional Go-to-Market Exercises: Contribute to the development and execution of the phased commercialization plan for both the Curation Platform and the TripleLift deals business, collaborating closely with sales, business development, and product marketing teams
- Identify New Feature and Market Opportunities and Build Alignment: Continuously analyze the market and competitive landscape to identify new features and market opportunities that support TripleLift's strategic goals
- Drive Collaboration and Cross-functional Execution: Lead stakeholder management and collaboration with the core cross-functional team (Product Support, Engineering, Revenue, and Product Marketing) to build alignment and drive support for new initiatives
- Define and Drive Alignment for Key Product and Business Success Metrics: Socialize and execute against the key product and business success metrics for the curation platform, which will be fundamental to measuring the success of the new strategy
- Ensure Curation Platform Development is Aligned with Holistic Strategy: Act as the strategic steward of the curation product, ensuring all development leverages the company's existing publisher relationships, unique ad formats, and data technology to improve campaign performance and build preference for TripleLift as a foundational platform in the programmatic ecosystem
Our take
In order to survive in the digital age, businesses must now market their brand through omnichannel digital advertisement formats. However, building the technological infrastructure for omnichannel advertisement can be a convoluted process, with businesses having to liaise with multiple DSPs and publishers, and work with different software integrations across multiple platforms.
TripleLift is an omnichannel advertisement marketplace that aims to help businesses build advertisement campaigns across online video, CTV, display, branded content, and native formats within a single marketplace. The company partners with digital media publishers, DSPs, brands, and software companies to provide everything businesses need from analytic and engagement tools to the advertisement content itself.
There are many tech startups aiming to tackle the challenges of omnichannel advertising, and TripleLift has recognized that businesses seek operations from many of these providers, helping to reduce the complexity of marketing campaigns by connecting all parties within a single marketplace. Ultimately, this approach helps the company not only serve businesses and their marketing campaigns but also match the service providers with clients.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jun 2015
$10.5m
SERIES B
Mar 2014
$4m
SERIES A
Total funding: $18.7m
Company benefits
- Medical, Dental & Vision Plans
- Unlimited PTO
- 401k w/ employer match
Company HQ
Flatiron District, New York, NY
Leadership
Eric Berry
(Board Member & Co-Founder)Associate of Simpson Thacher & Bartlett LLP from 2008 to 2010. Worked on Product Architecture and Client Services for AppNexus from 2010 to 2012.
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